Wael Ahmed Zedan

Regional Sales Director (Commercial, Residential, Hospitality and Projects) for Middle East Territory Full Time

• Job Details:• Develops business plans and sales strategies for the market that ensures attainment of company sales goals and profitability. • Participate in the development and implementation of company strategies and guidelines along with marketing plans. • Manage , develop and grow Middle East Distribution network either for the main distributors or the direct sales customers in line with the regional strategy • Prepares action plans by individual distributor as well as by the whole area to penetrate new markets, accounts and prospects • Responsible for the performance and development of the Account Managers and sales executives • Prepares action plans by individuals as well as by team to penetrate new markets, accounts and prospects. • Responsible of new products launching plans and process internally and externally • Conducts one-on-one review with all Account Managers to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Manager’s sales and activity performance. • Provides monthly/quarterly/annual reporting to CEO regarding all sales operations and market trends. • Provides timely, accurate, competitive pricing to sales personnel, while striving to maintain maximum profit margin. • Controls expenses to meet budget guidelines. • Adheres to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team. • Recruit and hires Account Executives and managers in cooperation with HR based on criteria agreed upon by senior management. • Ensures that all Account Managers meet or exceed all activity standards for prospecting calls, appointments, presentations, proposals and closes. • Develop In-house products and office training program to build motivation and selling skills. • Build and maintain relationship at high level with prestigious accounts.

Regional Manager for GCC countries (UAE, Kuwait, Qatar and Oman) Full Time

• Job Details:entails fully responsibility for the office financials (banking transactions, salaries and all dealings with Delliote & Touch) • Manage and operate JAFZ warehouse which serves the Middle East (golf and turf) this includes dealing with the vendors, preparing plans and strategies to increase the sales and decrease the running cost for the office operations • Manage , develop and grow the GCC Turf Distribution network either for the main distributors or the direct sales customers in line with the regional strategy • Manage and develop strategies and plans for growing the business for certain SBU in the territory like pump station and service • Looking after the internal and external launching for the new products by preparing the marketing and sales plans for both. • Manage and drive the growth of Turf Service sales in line with regional Strategy and Corporate guidelines • Build and maintain relationships with Key landscape architects, consultants and contractors in GCC territory. • Manage, train and develop staff and ensure the markets assigned to them grow in line with Corporate guidelines • Create and launch marketing programs which are designed to grow the business in certain SBU or product line • Establish sales, marketing plans and strategies to profitably grow Rain Bird Turf Sales and Market Share in the GCC region • Significant records ➢ Increased the sales in 2010 by 60% in comparison with 2009 ➢ Increase the sales in 2011by 30% in comparison with 2010 considering that the running costs in 2011decreased by 30% in comparison with 2011 ➢ Introduced creative and valuable marketing tools to promote Rain Bird products like IQ system demo board, Tech Spec & products CD and References CD. For this achievement Rain Bird Award for Entrepreneurial Behavior was received in 2010 ➢ Managed to sell 10 IQ2 Central Control Systems and 8 Global Service Plan for KOC project in Kuwait ➢ Recognized for achieving the best sales for a new product in 2011 ( IQ2 system). 14 systems were sold in 2011where the system was launched in March 2011 ➢ Locked the spec’s for Rain Bird products for one of the biggest project in the Middle East , North and South Campus in Education city, the sales value of the project ( Rain Bird materials only) is $ 2.8 Million ➢ In 2007, I was chosen to represent the Middle East and India in the Global Development Team for IQ system RECEIVED AWARDS in RAIN BIRD • International sales award in 2011 due to outstanding performance in increasing commercial sales in 2010 • Rain Bird Achievement Award for Entrepreneurial Behavior in 2010 • IQ award in 2010 due to creating valuable marketing tools which helped in increasing sales • IQ award in 2008 due to developing Rain Bird market share and sales in Abu Dubai Market