
Walid Saad El Sokkary
Walid El Sokkary - Sales and Markting
Giza, EgyptWork Experience
Sales and Marketing ManagerFull Time
MIDDLE EAST NEWS AGENCY (MENA)
Oct 2003 - Present -21 yrs, 8 months
Egypt , Cairo
- Job Details:- Identify, assess and develop targets of opportunity; - Formulate marketing strategies and communication plan and yearly budget; - Follow up and evaluate the marketing progress in quarterly basis; - Evaluate marketing strategies including positioning against competition and targeted audience; - Work closely with the digital marketing department and external sales agencies to provide the necessary support needed in order to achieve set revenue target, such as: Developing the web and social media properties on content and marketing levels, Creating online Media kits, and launch promotional materials and programs Creating new ad opportunities, Source new ideas and concepts for interactive applications and activations that can be packaged and sold to sponsors; - Manage the advertising campaigns, and post their analysis in coordination with media agencies; - Aggressively identify opportunities for improvement, and incorporate new product features on an ongoing basis; - Set, follow up Case study researches and surveys for advertising Campaigns, customer loyalty, closely with research companies such as Ipsos,TNS, Nielsen, in providing case studies and post campaign analysis; - Provide the management with continuous recommendation on developing new products and services based on research, competitive analysis, market intelligence and market needs; - Expand the business portfolio by offering more products to the existing clients and achieving vertical sales; - Follow up with clients to resolve the outstanding issues when required; - Meet, discuss, and negotiate terms for short - term / long - term contracts with prospective and existing services providers and clients; - Studying the previous and current sales statistics to analyze the current market trends; - Discussing the analyzed market facts, competitive analysis, market intelligence and market needs with the higher management, and assisting them in planning strategies a move ahead of the overall sale and developing new services and products; - Expand existing strategic partnerships to improve the economics and value of the business relationship; - Aggressively identify opportunities for improvement, and incorporate new product features on an ongoing basis.
Sales & Marketing ManagerFull Time
LOOK ADVERTISING
Apr 2000 - Sep 2003 -3 yrs, 5 months
Egypt , Cairo
- Job Details:- Manage the production of custom advertising campaigns and digital solutions projects for big accounts such as: Coca Cola Egypt, Gillette Egypt (P &G), Mercedes Benz, Citibank, Ezz Industries , Talaat Moustafa Group (TMG), and others. - Introduce new corporate accounts with sufficient premium income as per the minimum business requirements whenever possible.
Regional Sales & Marketing ManagerFull Time
BinTech Interactive Advertising Agency, (Bin Laden Group)
Mar 1998 - Dec 1999 -1 yr, 9 months
Saudi Arabia , Jeddah
- Job Details:- Setting up marketing plans for the company & its prospect projects such as The Electronic Directory for Jeddah Chamber of Commerce and Industry and selling Advertisements within this JCCI directory; - Coordinating with the production department and providing them periodic updates about the received advertisements; - Preparing study modules for learning advertisement selling techniques, and training new as well as existing marketing and sales executives; - Recruiting new marketing and sales executives by conducting interviews; - Conducting regular team meetings for assigning new work targets and assessing status of previously assigned targets.
Corporate Sales ManagerFull Time
Al-Sulaiman IKEA KSA
Mar 1995 - Feb 1998 -2 yrs, 11 months
Saudi Arabia , Jeddah
- Job Details:- Market and sell Company Products to large accounts in the Gulf Area such as: Bin-Laden Group, Mahmoud Saeed Co., Abu-Dawood Co., Dallah El-Barakah Group, Bugshan group (Pepsi), Olyan Group (Coca Cola), etc. - Recruiting new sales executives, forming a team of the executives, training the executives as per the work demands, distributing the overall sales goal among the executives by assigning individual targets, monitoring and controlling their selling activities and encouraging them to achieve the assigned targets.
Education
BSc of Communications in Information Technology
Cairo University (CU)Jan 1985 - Jan 1990 - 5 yr
Skills
- Computer Literate in all MS-office tools: Word, Excel, Power point, Outlook and other computer skills
- Able to direct highly qualified teams of subordinates and to achieve the assigned work targets
- Strong multi-tasking skills and ability to adjust to changing priorities
- Reliable, organized and confident to work independently and efficiently under pressure.
- Strong negotiation, problem-solving, and deal structuring skills.
- Sales
- Marketing
- Digital Marketing
- Advertisement
- Market Research
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Languages
Arabic
FluentEnglish
Fluent
Training & Certifications
Market Research Workshop (USA)
MDP - USAID·2010Advanced English Course (300 Hrs)
American University in Cairo (AUC)·2010Marketing Communications and Research, Branding Course (100 Hrs)
American University in Cairo (AUC)·2009IT Sales and PR professional Diploma
Information Technology Institute (ITI)·1992