WK
Willem KU
(Digital) Advertising, Marketing and Sales Professional
Amsterdam, NetherlandsWork Experience
Make-A-Wish Foundation
May 2016 - May 2020 -4 yrs
- Job Details:Developed parallel to my commercial position, the strategy, operations, board and launch for Make-A-Wish in Asia. Responsible for marketing, sponsorship, contributions, operations, and HR.
B-Concept Group
May 2000 - Present -25 yrs
- Job Details:Won multiple awards for activations and events. Increased revenue to 5m euros annually. Developed and customised Microsoft Dynamics. Developed processes for operational excellence. Opened multiple branches. Developed various platforms and brands for own and customer organisations. Nurtured leads through digital, social and email marketing campaigns. Set up meta and google accounts and managed ad spending for leading global brands.
Connexxion
May 1997 - May 2000 -3 yrs
- Job Details:Responsible for sales and account management, not limited to customer growth, contract negotiations and partnership development. Customer acquisition, negotiations, optimising and retention. Building leads and relationships, developing systems, and managing a team.
Continental Sound
May 1995 - May 1997 -2 yrs
- Job Details:Responsible for tour planning, management, and tour execution, technical riders, artist recruitment, travel and logistics, venue management, legal/visa and hospitality, marketing, communications, public relations, campaign management, music royalties, event management and technical production, photo and video. Media relationships and press conferences.
Education
High School - American diploma
Lucas CollegeJan 1985
Achievements
Award for best digital marketing and e-commerce.
Skills
- Business Management
- General Management
- Account Management
- Project Management
- Sales
- Lead Generation
- Cold Calling
- Digital Marketing
- SEO
- Ecommerce
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Languages
Dutch
FluentEnglish
Fluent
Training & Certifications
Google Ads
Google·2024Google Shopping Ads 360
Google·2024Google Digital Marketing and eCommerce
Google·2024Google Search Ads
Google·2024Event Management
Event Management Network·2015Account Management
Berenschot·2010