WK

Willem KU

(Digital) Advertising, Marketing and Sales Professional

Amsterdam, Netherlands

Work Experience

  • CEO

    Make-A-Wish Foundation

    May 2016 - May 2020 -4 yrs

    • Job Details:Developed parallel to my commercial position, the strategy, operations, board and launch for Make-A-Wish in Asia. Responsible for marketing, sponsorship, contributions, operations, and HR.
  • Country Manager

    B-Concept Group

    May 2000 - Present -25 yrs

    • Job Details:Won multiple awards for activations and events. Increased revenue to 5m euros annually. Developed and customised Microsoft Dynamics. Developed processes for operational excellence. Opened multiple branches. Developed various platforms and brands for own and customer organisations. Nurtured leads through digital, social and email marketing campaigns. Set up meta and google accounts and managed ad spending for leading global brands.
  • Account/Sales Manager

    Connexxion

    May 1997 - May 2000 -3 yrs

    • Job Details:Responsible for sales and account management, not limited to customer growth, contract negotiations and partnership development. Customer acquisition, negotiations, optimising and retention. Building leads and relationships, developing systems, and managing a team.
  • PR and Marketing Manager

    Continental Sound

    May 1995 - May 1997 -2 yrs

    • Job Details:Responsible for tour planning, management, and tour execution, technical riders, artist recruitment, travel and logistics, venue management, legal/visa and hospitality, marketing, communications, public relations, campaign management, music royalties, event management and technical production, photo and video. Media relationships and press conferences.
  • Education

    • High School - American diploma

      Lucas College

      Jan 1985 

    Achievements

    Award for best digital marketing and e-commerce.

    Skills

    • Business Management
    • General Management
    • Account Management
    • Project Management
    • Sales
    • Lead Generation
    • Cold Calling
    • Digital Marketing
    • SEO
    • Ecommerce
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    Languages

    • Dutch

      Fluent
    • English

      Fluent

    Training & Certifications

    • Google Ads

      Google·2024
    • Google Shopping Ads 360

      Google·2024
    • Google Digital Marketing and eCommerce

      Google·2024
    • Google Search Ads

      Google·2024
    • Event Management

      Event Management Network·2015
    • Account Management

      Berenschot·2010
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