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Waleed Hatem Hossam El Deen

Marketing & Brand Management

Cairo, Egypt

Work Experience

  • Group Brand ManagerFull Time

    Arab Dairy Products Co.

    Dec 2008 - Present -16 yrs, 6 months

    Egypt , Cairo

    • Job Details: Managing volumes and market share of the company brands and the key SKUs Managing Profit of the company brands and assure that the pricing strategy are fulfilled Managing the Marketing Plan and assure that the Managing the product development and product formulations Managing brand price to consumer and price to trade every month Working closely with sales team and business team in monitoring and achieving business objectives Managing people and assure they are coached and delivering on their objectives
  • ASSISTANT MARKETING MANAGERFull Time

    Menatel

    May 2005 - Sep 2008 -3 yrs, 4 months

    Egypt , Cairo

    • Job Details: Planning and implementing ATL & BTL activities with the advertising agencies. Planning and following up the implementations of the media campaigns and assess the impact of media campaigns on elements related to revenue and market share. Briefing and Following up all the qualitative & quantitative marketing research projects executed through agencies. Gathering continuous intelligence on the product's performance, competitor's actions, sales & distributor's attitudes and challenges and opportunities through weekly market visits. Working closely with Advertising agencies in developing creative concepts for Menatel new TVC's, radio, Press Ads and POS materials. Handling the media planning and booking activities for Press, TV, Radio and other advertising mediums. Marketing Audit over product performance on continuous basis. Responsible for monitoring and reporting the Menatel PPP’s revenue status and provide recommendations to aid the PPP’s daily revenue. Accountable for Menatel cards market share and Telephone cards numeric and weighted distribution Manage and drive a collect call project and assure that the project revenues are achieved
  • Brand Manager Full Time

    Misr Cosmetics

    Jan 2004 - Apr 2005 -1 yr, 3 months

    Egypt , Giza

    • Job Details:Responsible for planning, designing and executing all marketing programs for makeup and personal care product line Continuous understanding for consumers tastes, preferences etc, through continuous market visits to distribution channels. Responsible of launching new colors and products within the product line to match the season fashion direction. Responsible for developing all the needed sales support materials and develop the sales story with the sales team Work closely with sales team to assure good channels management and product visibility. Accountable for achieving the product line sales and profit target
  • Education

    • Bachelor of Commerce in Accounting

      Ain Shams University (ASU)

      Jan 1994 - Jan 1998 - 4 yr

    Skills

    • Hard Skills
    • Marketing Communication
    • Brand Managment
    • Microsoft Office
    • Communication Strategies
    • Advisor

    Languages

    • Arabic

      Fluent
    • English

      Advanced

    Training & Certifications

    • Strategic Brand Management

      HCCA·2010
    • Developing Marketing Strategy

      American Chamber ·2007
    • Customer Communication

      AUC·2002
    • Marketing Fundamentals

      AUC·2001
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