Wessam Mohamed Abdelfattah

Retail Channel HeadFull Time

• Job Details:Started as Sales Capabilities Manager to support the Sales force by developing and implementing coaching and training programs to up-skill the sales function and drive business growth and achievement of targets for four months and then got Promoted to Retail Channel Head to develop the operation of the Retail Channel in addition to handling Sales Capabilities. Retail Responsibilities: • Implement company’s strategic objectives by developing channel’s annual plans such as needed manpower and required tools, coordinating with head of departments to implement those needs. • Regular meeting with retail supervisors and hold them accountable of the monthly target of their respective regions. • Reviewing Retail Sales Supervisors achievements and comparing them with the required targets while keeping them constantly informed of all sales opportunities. • Keeping sales team aware of the Key Performance Indicators and the purpose of their existence • Follow up on various sales reports to know achievements, identify potential sales opportunities and the market condition. • Keeping good relationships with Key Retailers and trying to develop opportunities for better cooperation. • Participating with the Trade Marketing Department in developing retail activities and developing plans for implementation. • Market visits with Sales Supervisors and Representatives to review their performance in the market and coaching them and identify development areas as well as following up on the general conditions of the market. • Working to find different solutions to control Customers’ complaints or Sales Representatives to reach the best results and follow-up until completely solved. • Following up with returns, identify the causes, and develop a plan to avoid any problem that may cause returns. • Forecasting by analyzing the achievements and opportunities. • Creating tools for sales team to scan for new customers and activating them to create additional sales opportunities for the development of the retail channel. Sales Capability Responsibilities: • Effective Coaching & Development of sales staff throughout the country to increase Sales capability and performance. • Create Training programs after proceeding Skill Gap analysis as per the business requirement using various tools and instruments to measure the levels of knowledge and skills. • Working on Developing the performance of the sales team and listening to their suggestions on an ongoing basis • Cooperating with the Human Resources Department in providing the necessary trainings for the sales team. • Create Reward & Recognition program for the sales team & and implement the sales force rewards program in line with the set objectives. • Creating KPI’s for traditional trade team matching with their capabilities and leveling plan to maintain the ability to be proceeded & develop team’s skills which will lead the sales team to meet company objectives.

Sales Development Area ManagerFull Time

• Job Details:• Monitor the progress & usage of Sales POSM & various in store solutions to ensure maximum ROI & highlight area of opportunities. • Create Weekly and Monthly reports for the Market share & Execution Overall. • Conduct field visits to monitor sales call process, customer relationship as well as validate data integrity KPIs. • Conduct regular audit checks on sales team to make sure of proper flow of information as well as filing/documenting all sales team performance data. • Issue regular evaluation reports showing audit check results and spotting opportunities. • Responsible for attending front line sales team meetings to ensure the team fully understands all KPIs and adherence to meeting cycle reports.

3rd Party Logistics Account ManagerFull Time

• Job Details:Managing All the Shipments as 3rdPL for our Customers handling the Impound and the outbound orders and all the issue related to the stock, clearance from the country of origins till Customers store.