
Wessam Abdalla Gerges
Sales Planning Senior Manager
Dokki, Giza, EgyptWork Experience
Sales Planning Senior ManagerFull Time
Edita Food Industries
Mar 2007 - Present -18 yrs, 3 months
Egypt , Giza
- Job Details:+ Establish the annual sales plan (Sales Forecast, Operating Expenditure, Capital Expenditure & Sales Force Headcount). + Control the sales budget (Operating Expenditure, Capital Expenditure & Sales Force Headcount) and manage the deviations. + Manage the demand planning function, to avoid stock-outs, maintain adequate inventory levels & minimize sales forecast deviations. + Responsible for managing monthly sales forecasts, production plans & salesmen's targets in accordance. + Responsible for managing the sales analysis and reporting function to support timely decision making. + Manage the sales mobility handheld system in terms of needed resources, data management, reporting service, technical and training supports. +Works on field planning to optimize the frequency calls per each route to reach best distribution optimization. + Works on increasing the efficiency of salesmen by determining & managing the KPIs for the sales force & set the incentives towards company’s objectives. +Evaluating distribution & coverage of products across all regions. + Set the distribution plans of new products. + Continuously initiate, maintain and lead the implementations of sales strategies and develop new techniques. (i.e.: customers incentives, sales contests…etc.) + Responsible for creating & managing all policies & procedures of sales department.
Commercial Planning ManagerFull Time
Al Ahram Beverages Company (Heineken – Egypt)
Apr 2002 - Mar 2007 -4 yrs, 11 months
Egypt , Cairo
- Job Details:Set yearly/monthly forecasts by SKU. Set incentive strategies and discount programs. Initiate and lead the implementations of sales strategies. Monitor stock levels to ensure constant product availability. Work closely with Marketing in planning brands strategies, segmentation and positioning. Evaluate distribution / coverage by SKU. Monitor the P&L performance of the segment & identify areas of revenue opportunities. Generate and issue regular reports. Designing and implementing forms & systems for use in dept. operations. Ability to understand the drivers of a consumer business and interpret data to make decision. Lead projects within the business – project team leader. Coordinate department activities with other dept. Conducts research, data collection & analysis to prepare comprehensive reports.
Education
MBA in Marketing
Arab Academy for Science, Technology and Maritime Transport (AAST)Jan 2008 - Jan 2010 - 2 yr
BSc in Accounting
Helwan UniversityJan 1994 - Jan 1998 - 4 yr
High School - Thanaweya Amma
Orman Experimental Languages SchoolJan 1994