profile-img

Wessam Abdalla Gerges

Sales Planning Senior Manager

Dokki, Giza, Egypt

Work Experience

  • Sales Planning Senior ManagerFull Time

    Edita Food Industries

    Mar 2007 - Present -18 yrs, 3 months

    Egypt , Giza

    • Job Details:+ Establish the annual sales plan (Sales Forecast, Operating Expenditure, Capital Expenditure & Sales Force Headcount). + Control the sales budget (Operating Expenditure, Capital Expenditure & Sales Force Headcount) and manage the deviations. + Manage the demand planning function, to avoid stock-outs, maintain adequate inventory levels & minimize sales forecast deviations. + Responsible for managing monthly sales forecasts, production plans & salesmen's targets in accordance. + Responsible for managing the sales analysis and reporting function to support timely decision making. + Manage the sales mobility handheld system in terms of needed resources, data management, reporting service, technical and training supports. +Works on field planning to optimize the frequency calls per each route to reach best distribution optimization. + Works on increasing the efficiency of salesmen by determining & managing the KPIs for the sales force & set the incentives towards company’s objectives. +Evaluating distribution & coverage of products across all regions. + Set the distribution plans of new products. + Continuously initiate, maintain and lead the implementations of sales strategies and develop new techniques. (i.e.: customers incentives, sales contests…etc.) + Responsible for creating & managing all policies & procedures of sales department.
  • Commercial Planning ManagerFull Time

    Al Ahram Beverages Company (Heineken – Egypt)

    Apr 2002 - Mar 2007 -4 yrs, 11 months

    Egypt , Cairo

    • Job Details:Set yearly/monthly forecasts by SKU. Set incentive strategies and discount programs. Initiate and lead the implementations of sales strategies. Monitor stock levels to ensure constant product availability. Work closely with Marketing in planning brands strategies, segmentation and positioning. Evaluate distribution / coverage by SKU. Monitor the P&L performance of the segment & identify areas of revenue opportunities. Generate and issue regular reports. Designing and implementing forms & systems for use in dept. operations. Ability to understand the drivers of a consumer business and interpret data to make decision. Lead projects within the business – project team leader. Coordinate department activities with other dept. Conducts research, data collection & analysis to prepare comprehensive reports.
  • Education

    • MBA in Marketing

      Arab Academy for Science, Technology and Maritime Transport (AAST)

      Jan 2008 - Jan 2010 - 2 yr

    • BSc in Accounting

      Helwan University

      Jan 1994 - Jan 1998 - 4 yr

    • High School - Thanaweya Amma

      Orman Experimental Languages School

      Jan 1994 

    Skills

    Languages

    • Arabic

      Fluent
    • English

      Advanced
    Share this Profile