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Waleed Fouad Elsherif

Building Materials Retail Expert

Jeddah, Saudi Arabia

Work Experience

  • Sales ManagerFull Time

    Alshaya Trading Co.

    Nov 2011 - Present -13 yrs, 7 months

    Saudi Arabia , Jeddah

    • Job Details:• Managing a luxury Building materials retail showroom &ensure; optimal sales through maintaining appropriate inventory, maximizing store appearance and efficiency of sales floor operations, and providing exceptional customer service. • Developing retail sales by specify our supply partner’s brands including DURAVIT , HANSGROHE,GEBRIT,KEUCO,GLOBO,IMOLA,ABK. • Built a good relation network of architects, interior designers, consultants, owners helping me to track new and upcoming projects. • Working to improve & upgrade company portfolio to cover all market requirements by finding new suppliers worldwide. • Improving (retail & small projects) sales and building a top-performing qualified team have earned repeated commendations and formal recognition from the company CEO. • Developing & update consultants’ specifications for the company’s range for all products. • Completing showrooms operational requirements by scheduling and assigning employees; following up on work results. • Maintains showrooms staff by recruiting, selecting, orienting, and training employees. • Maintains showrooms staff job results by coaching, counseling, motivating and disciplining employees; planning, monitoring, and appraising job results. • Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. • Review inventory and sales records to prepare reports for management and budget departments. • Identifying current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements. • Identifying and create new customers through building strong relationships with architects, builders, and interior designers. • Ensuring availability of merchandise and services by issuing purchase orders; maintaining inventories. • Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends. • Markets merchandise by studying advertising, sales promotion, and display plans; analyzing operating and financial statements for profitability ratios. • Protects employees and customers by providing a safe and clean showrooms environment. • Maintains the stability and reputation of the showroom by complying with legal requirements. • Determines marketing strategy changes by reviewing operating and financial statements and departmental sales records. • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. • Contributing to team effort by accomplishing related results as needed. • Contract appropriate external resources (cleaning crew, maintenance) to support showrooms operations.
  • Senior accounts manager Full Time

    Swiss Garments Company - SGC ( Arafa Holding)

    Oct 2008 - Sep 2011 -2 yrs, 11 months

    Egypt , Cairo

    • Job Details:• Discussed all yearly forecasted/ expected volumes to be placed with the factory. • Efficiently communicated with the related departments in order to book the capacity to achieve the customer delivery dates. • Quoted products prices based on materials, shipping and Labor costs to achieve the target margins. • Supervised a team on handling the production volumes for the major formal accounts in area of Sweden &Germany; by obtain customers orders assuring a convenient feeding for factories and production • Directed the team to achieve smooth communications between our customers and factory regarding various queries. • Monitored materials planning/purchasing/scheduling/production process in order to address any possible problems. • Created critical path reports and Worked on solving any problems may cause production delays. • Negotiated technical specification/delivery dates/into warehouse dates with the relevant departments in order to achieve the required shipping dates • Monitored weekly shipment by:  Coordinated with the logistics Department & customer team to book containers to ensure on-time delivery.  Coordinated with production team to ensure all orders ready to be shipped on time.  Ensure all the invoices to be sent to the customer with clear loading plan.
  • Education

    • BSc of Hotel Management in Hotel Management

      High institute for specific studies

      Jan 1993 - Jan 1997 - 4 yr

    Skills

    Languages

    • Arabic

      Fluent
    • English

      Advanced

    Training & Certifications

    • DURAVIT technical course & product training

      Duravit ,Beirut, Lebanon ·2013
    • Essential Management Skills

      Alshaya Academy - Jeddah, K.S.A ·2012
    • Retail Excellence training course

      Spearhead Training - Dubai, U.A.E ·2008
    • Diploma Natural Stone Process

      ALFREDO SALVATORI- Querceta ,Italy·2007
    • Technical course in tiles production

      (Coopertiva Ceramica D’Imola, Head Office, Imola, Italy·2007
    • Enhance Your Sales Skills

      Spearhead Training – Dubai, U.A.E·2006
    • GEBERIT Proposal in Projects and Retail

      GEBERIT UAE, Dubai, U.A.E ·2006
    • KEUCO Products training course

      Koln/Hemer Germany ·2006
    • Improving Your Management Sales Skills

      Spearhead Training – Dubai, U.A.E·2005
    • improving Your Sales Skills

      Spearhead Training – Dubai, U.A.E·2004
    • Sales & Marketing Professional skills

      American University – Cairo, Egypt ·2000
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