Basic Info

Wasseem Atalla

10 years

Cairo, Egypt

Master's Degree

Manager

Work Experience

Senior Brand Manager at Americana Group (Cairo Poultry)

Experience Details

Senior Brand Manager

Marketing/PR/Advertising

Manager

* Set the brand’s annual marketing plan in co-relation with the sales forecast and the marketing activities planned
* Manage the monthly national retail marketing promotions to support poultry/beef brands strategic sales objectives
* Launched an outstanding new sub-brand for chicken pane that contribute to the overall business
* Conducted several TV commercial campaign for the new launches and the existing products with a massive marketing budget across different media
* Analyze the ROI for the Key Account contracts vs. the marketing spending for each SKU/channel
* Manage our online page on Facebook page with our social media partners
* Work on competitive analysis materials using Retail Audit and AdHoc research
* Monitor budgets and financial figures related to marketing campaigns
* Plan the monthly promotions for key accounts and retails
* Review the SKUs’ performance and the monthly achieved volumes/profits
* Performs P&L analysis for each SKU/channel on a regular basis and prior to national/monthly promotion.
* Conceptualize the national media plans to increase awareness throughout ATL campaigns.
* Manage the development and execution of creative materials for the in-store activities
* Induce sampling activities and merchandising vehicles and in-store fixtures to drive product trial
* Ensure proper planning and implementation of the BTL activities for the assigned outlets.
* Monitor trade marketing activities with the trade marketing specialist
* Establish a profound relationship with the major distributor and wholesaler among the nation
* Conduct extensive product launch training for the sales team for the new SKUs during new product launches.
* Monitor the market activities for the company vs. its competitor throughout reviewing daily/monthly reports via utilizing different tools for market analysis
* Created an online marketing activity for Americana beef brand
* Work closely with sales team on development and execution of DSD/ISD programs that drive unit sales at the top strategic customers


Company Details

Americana Group (Cairo Poultry)

Cairo, Egypt

N/A

Food and Beverage Production

N/A

Sep 2012 to present (4 years 3 months)
Brand Manager at Americana Group (Cairo Poultry)

Experience Details

Brand Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

* Launched new high-end frozen beef products range under the brand name “Americana Premium”
* Introduced low-end products under dry luncheon category “Baladana”
* Administer the execution of the Key Account activities via monitoring trade marketing team performance
* Managed mega event for Americana FMCG companies with an outstanding performance
* Created Oracle report that compares sales for each SKU/channel compared to same period in prior year
* Managed marketing budget, updating and forecasting spending quarterly and on a project by project basis
* Developed intensive training program for the trade marketing coordinator
* Trained the merchandise & MIT team members to ensure highest levels of qualification, resulting in individual promotion and team recognition.
* Demonstrated expertise in developing marketing plans and leading cross-functional teams to drive positive results, especially in a fast-paced environment.
* Demonstrated effective communicator among different levels within the organization through extensive negotiation and tactical decision-making sessions with upper management, finance, sales, advertising and outside vendors.
* Created daily report that monitors SKU availability & performance vs. competitors within different sales channels
* Implemented national, multi-layered marketing events, from concept through execution with outstanding (ROI).
* Managed 2 teams (60 employees) that are responsible for merchandise assortment & data collection
* Conducted an orientation program for the junior marketing members
* Assisted in creating market research which identifies market trends and opportunities for the beef category
* Executed marketing campaign covering both the ATL/BTL activities
* Developed monthly and quarterly reports for management as necessary


Company Details

Americana Group (Cairo Poultry)

Cairo, Egypt

More then 1000 employees

Food and Beverage Production

N/A

Feb 2008 to Aug 2012 (4 years 6 months)
FMCG Assistant Purchasing Manager at Carrefour Egypt

Experience Details

FMCG Assistant Purchasing Manager

Marketing/PR/Advertising

Experienced (Non-Manager)

* Attained 30% sales increase via successful promotions
* Negotiated the suppliers' annual contracts efficiently which led to a 15% increase in profitability
* Restructured 40% of the Plano-Grams for OPSS & Beverage sections based upon market share analysis
* Supervised a team consisting of 30 workers
* Dealt with more than 500 suppliers and over 4000 products
* Assisted in the arrangement of the promotional areas
* Rotated through various departments including receiving as well as accounting
* Monitored sales fluctuation all throughout the year
* Participated in the quarterly inventory process


Company Details

Carrefour Egypt (multinational)

Cairo, Egypt

More then 1000 employees

Retail

N/A

Feb 2006 to Jan 2008 (1 year 11 months)

Education

MBA in Marketing

Education Details

MBA

Marketing

Maastricht University, Netherlands

Not specified

N/A

N/A

Maastricht University
2015 - 2017 (Expected)
College Diploma in Professional Marketing Diploma

Education Details

College Diploma

Professional Marketing Diploma

Chartered Institute of Marketing (CIM), UK, Egypt

B / Very Good / 75 - 85%

Marketing

N/A

Chartered Institute of Marketing (CIM), UK
2008 - 2010
BA in Business Administration

Education Details

BA

Business Administration, Marketing

The American University in Cairo, Egypt

B / Very Good / 75 - 85%

N/A

N/A

The American University in Cairo
2000 - 2005
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Es Salam College

Egypt

1999

A / Excellent / 85 -100%

N/A

Es Salam College
1999

Training and Courses

Training/Course Details

Neuro-linguistic programming (NLP)

Mar 2011

Lucid Training

N/A

Training/Course Details

Negotiation

Mar 2009

AUC

N/A

This profile is not updated!
Last update more than 3 months ago.

Jobseeker photo

Profile Skills and Keywords

ArabicBrand ManagementBrand ManagerBusiness AdministrationCarrefour EgyptDetails-orientedEnglishFMCG Assistant Purchasing ManagerFood And Beverage ProductionInitiativeLeaderListening To MusicMBAMS ExcelMS Power PointMS WordMarketingNegotiationNegotiatorNeuro-linguistic Programming (NLP)Problem SolverProfessional Marketing DiplomaReadingRetailSenior Brand ManagerSpanish

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Spanish

Spanish

: Beginner

: Beginner

: Beginner

: Beginner

Tools and Technologies

MS Word

MS Word

: Advanced

: Extreme - I love it!

:

More than 7 years

MS Excel

MS Excel

: Advanced

: Extreme - I love it!

:

More than 7 years

MS Power Point

MS Power Point

: Advanced

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Marketing

Marketing

: Advanced

: Extreme - I love it!

:

5-7 years

Retail

Retail

: Advanced

: Medium

:

1-3 years

Brand Management

Brand Management

: Advanced

: Extreme - I love it!

:

5-7 years

Key Skills

Leader, Negotiator, Initiative, Problem Solver, Details-oriented

Like Wasseem`s profile? Share it!

Get Your own Wuzzuf Profile Now !

Employer? If you're representing an organization or an enterprise, Signup here for FREE to see Wasseem's full profile and find more great talent and professionals to join your team.