Wasseem Atalla

Marketing DirectorFull Time

Marketing ConsultantFreelance / Project

Marketing ManagerFull Time

• Job Details:* Achieved 10% increase in sales volumes by launching 3 SKUs under the brand-named Amira and Fern ghee and butter. * Utilized data-driven insights to execute targeted campaigns, resulted in a 14% increase of customer engagement levels. * Developed and executed a comprehensive influencer marketing strategy, increased brand awareness by 35%. * Managed a dynamic content strategy that targeted niche audience segments, bolstering customer acquisition by 18%. * Launched a seasonal marketing campaign that penetrated a new consumer segment, resulted in a 15% upswing in Q4 sales. * Campaigned the use of video content on various social media platforms, which increased user engagement by over 150% and contributed to a 40% increase in time spent on the brand Facebook page. * Curated seasonal digital marketing content, culminated in a 30% increase in user engagement during promotional periods. * Boosted social media engagement, generated a 30% rise in followers. * Developed a targeted influencer marketing campaign, resulted in a 25% lift in social media engagement rates. * Audited Censydiam, brand tracker and market segmentation studies for better market segmentation. * Steered multiple product launch campaigns, contributed to a 20% increase in market penetration. * Executed numerous comprehensive below-the-line (BTL) marketing campaigns that generated 25% sales increase. * Achieved 30% increase social media engagement over six months by improving content creation and conversion rate. * Implemented 360 targeted marketing campaigns that increased market share by 15% over 12 months.