profile-img

walid Mohamed lasheen

Commercial Director at Lucky Cement - IRAQ

Nasr City, Cairo, Egypt

Work Experience

  • Commercial DirectorFull Time

    Yanbu Cement - KSA

    Jan 2020 - Present -5 yrs, 6 months

    Saudi Arabia , Jeddah

    • Job Details:- Managing full strategic and operational Sales & marketing activities of the company.
  • Commercial DirectorFull Time

    Lucky Cement - IRAQ

    Mar 2014 - Present -11 yrs, 4 months

    Iraq , Basrah

    • Job Details:With an average of US $90 Million in Annual Sales revenue and scope of work covering IRAQ - BU, my role was to Build, Operate and maintain a complete range of activities within the commercial area including sales & marketing activities as of Marketing strategic planning, Develop distribution channels (PODs), Manage Traders rebating system, enhance sales operations, Develop new Products, Pricing structure, and design/execute Brand recognition programs.
  • Sales & marketing DirectorFull Time

    MCS Oil Group

    Jan 2012 - Feb 2014 -2 yrs, 1 month

    Egypt , Cairo

    • Job Details:With average of US $60 Million in Annual Sales revenue and scope of work covering TWO Territories (Asia Pacific & Middle East), my role is to maintain a complete autonomous actions within the areas of Marketing & sales strategic planning, Marketing Activities, Manage Cross/Up sales revenues, Pricing structure, New business opportunities and diversification, Brand recognition programs, and Customer satisfaction Surveys. By adopting a new S&M strategic plan and hiring high caliber Marketing & sales engineers, we’ve been awarded with long term projects, that secure estimated increase in sales gross revenues by 7% annually in the next 2 years in Malaysia –KL, UAE, Qatar, Iran and Egypt dealing with prestigious oil operators like PETRONAS, Shell, Repsol, ADMA, TOTAL, Dolphin Energy, Iranian Offshore Oil Company (IOOC) and BG/Rashpetco JV respectively and others.
  • Marketing managerFull Time

    Lafarge

    Jun 2008 - Dec 2011 -3 yrs, 6 months

    Egypt , Cairo

    • Job Details:With average of US $550 Million in Annual Sales revenue and scope of work covering IRAQ - BU, my role was to Build, Operate and maintain a complete range of activities within the areas of Marketing strategic planning, Market research , Develop new Products, Pricing structure, and design/execute Brand recognition programs,preparing Customer satisfaction Surveys, Manage and launch full range of marketing campaigns.
  • Education

    • Masters in International Business in Marketing

      ESLSCA Business School

      Jan 2000 - Jan 2001 - 1 Year

    • Bsc. of Business Administration and system analysis in Business Administration

      Higher Technological Institute - 10th of Ramadan City

      Jan 1990 - Jan 1994 - 4 yr

    • High School - Thanaweya Amma

      St. Joseph Maronite College

      Jan 1990 

    Skills

    View More

    Languages

    • Arabic

      Fluent
    • English

      Fluent

    Training & Certifications

    • Digital Marketing Professional Certificate

      UDACITY·2021
    Share this Profile