
walid Mohamed lasheen
Commercial Director at Lucky Cement - IRAQ
Nasr City, Cairo, EgyptWork Experience
Commercial DirectorFull Time
Yanbu Cement - KSA
Jan 2020 - Present -5 yrs, 6 months
Saudi Arabia , Jeddah
- Job Details:- Managing full strategic and operational Sales & marketing activities of the company.
Commercial DirectorFull Time
Lucky Cement - IRAQ
Mar 2014 - Present -11 yrs, 4 months
Iraq , Basrah
- Job Details:With an average of US $90 Million in Annual Sales revenue and scope of work covering IRAQ - BU, my role was to Build, Operate and maintain a complete range of activities within the commercial area including sales & marketing activities as of Marketing strategic planning, Develop distribution channels (PODs), Manage Traders rebating system, enhance sales operations, Develop new Products, Pricing structure, and design/execute Brand recognition programs.
Sales & marketing DirectorFull Time
MCS Oil Group
Jan 2012 - Feb 2014 -2 yrs, 1 month
Egypt , Cairo
- Job Details:With average of US $60 Million in Annual Sales revenue and scope of work covering TWO Territories (Asia Pacific & Middle East), my role is to maintain a complete autonomous actions within the areas of Marketing & sales strategic planning, Marketing Activities, Manage Cross/Up sales revenues, Pricing structure, New business opportunities and diversification, Brand recognition programs, and Customer satisfaction Surveys. By adopting a new S&M strategic plan and hiring high caliber Marketing & sales engineers, we’ve been awarded with long term projects, that secure estimated increase in sales gross revenues by 7% annually in the next 2 years in Malaysia –KL, UAE, Qatar, Iran and Egypt dealing with prestigious oil operators like PETRONAS, Shell, Repsol, ADMA, TOTAL, Dolphin Energy, Iranian Offshore Oil Company (IOOC) and BG/Rashpetco JV respectively and others.
Marketing managerFull Time
- Job Details:With average of US $550 Million in Annual Sales revenue and scope of work covering IRAQ - BU, my role was to Build, Operate and maintain a complete range of activities within the areas of Marketing strategic planning, Market research , Develop new Products, Pricing structure, and design/execute Brand recognition programs,preparing Customer satisfaction Surveys, Manage and launch full range of marketing campaigns.
Education
Masters in International Business in Marketing
ESLSCA Business SchoolJan 2000 - Jan 2001 - 1 Year
Bsc. of Business Administration and system analysis in Business Administration
Higher Technological Institute - 10th of Ramadan CityJan 1990 - Jan 1994 - 4 yr
High School - Thanaweya Amma
St. Joseph Maronite CollegeJan 1990
Skills
- Marketing Communication
- Pricing strategy
- Marketing Strategy
- Business Planning
- Graphic Design
- Market survey
- Financial Analysis
- Man power planning
- Microsoft Office
- Microsoft Word
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Languages
Arabic
FluentEnglish
Fluent
Training & Certifications
Digital Marketing Professional Certificate
UDACITY·2021