WA

Walid Afifi

Senior Director - Marketing at IGH Group

Jeddah

Work Experience

  • Senior Director - Marketing

    IGH Group

    May 2024 - Present -1 yr, 1 month

    • Job Details:Oversaw diversified group marketing operations. Drove B2C and B2B business growth with enhanced distribution and supply chain systems. Built P&L, profit models, and financial dashboards for performance optimization.

  • Chief Marketing Officer

    Bakhsh Business Group

    May 2019 - Apr 2024 -4 yrs, 11 months

    • Job Details:Directed marketing and expansion. Enhanced hospital operations and insurance processes with MOH/Red Crescent coordination. Led resource optimization and high-ROI patient services.

  • Director, Marketing & Business Development - MENA

    Ronesca Healthcare

    May 2016 - May 2019 -3 yrs

    • Job Details:Spearheaded strategic partnerships, licensing deals, and joint ventures. Oversaw regional operations and market penetration across key Middle East markets. Led digital marketing operations across the region.

  • Senior Manager - Marketing, Media & New Product Development

    Bupa Arabia Insurance Co.

    Apr 2014 - May 2016 -2 yrs, 1 month

    • Job Details:Managed SAR 50M+ media/activation budgets for regional brand campaigns. Launched high-impact insurance products through cross-channel media strategies.

    • Education

    • Master's Degree in Marketing & Business Development

      Misr International University (MIU)

      Jan 2005 

    • Bachelor's Degree in Business

      Cambridge International College

      Jan 2003 

    • Bachelor's Degree in Veterinary Medicine & Surgery

      Suez Canal University (SCU)

      Jan 1999 

    Skills

    Share this Profile