walid Mahmoud abou youssef
Group Brand Manager at Q& A retail
Cairo, EgyptWork Experience
Group Brand Manager Full Time
Q& A retail
Apr 2014 - Present -11 yrs, 3 months
Egypt , Cairo
- Job Details:• Effectively managing, coaching, motivating and developing the stores management teams • Conduct regular training sessions on product knowledge, brand orientation, seasonal fashion trends for unit managers & stores management team. • Analyze market, customer’s behaviors, and competitive information to set new product pricing & promotions. • Monitor and analyze brand stock level and take actions accordingly • Set KPI s for unit managers and stores management team and Appraisals. • Set the budget & targets for each store/brand in terms of volume & value per category. • Responsible for the operational P& L ( Monthly review with the company board & CFO) • Ensuring an effective and efficient operation within the confirmed budget. • Leading the pre-buying meetings with the stores management teams and unit managers to direct the buyer with the brand needs according to the latest analysis and market demands.
Brand ManagerFull Time
Q& A retail
Mar 2012 - Mar 2014 -2 yrs
Egypt , Cairo
- Job Details:• Responsible of managing all appointed brands, insuring the stability and good performance of each in line with the Brand and Company standards and strategies . • Achieving and exceeding the sales objective in the Business Plan through periodic brand performance review and taking practical and appropriate actions in compliance with Brand standards to ensure the desired results are achieved • Planning and forecasting sales for the coming year, planning buying budgets for each season, re-forecasting and buying and placing orders. • Attending buying launches to select collections for the market. • Constantly communicating directly with the brand and providing them with any reports requested • Monthly analysis and sell out reports, creating quarterly business review reports • Hiring the stores staff and training them to provide customer service exceeding customer expectation • Managing and supervising the staff in all stores in a way that supports and improves store and team performance. • Creating and planning the promotions for each discount season • Keeping up to date with the latest trends in the market with respect to the Brand and the competition.
Achievements
- Increased the profit of the textile department by 5% at Carrefour. - Built a strong professionals team for Gant & Aeropostale. - Created the operational manual ( processes and retail standards ) - Decreased the shortages and damaged goods by 15% . - Decreased the dead stock by 10% . - Created job descriptions and KPI’s for the department. - Increased the brands profitability by 10% ( operational profit ) - Improved the transfers process and accuracy of merchandise transfers by 25% . - Improved the customer service level at our stores by 35% through mystery shopper visits - Increased the A.P.T, by 15 % .