Waleed Farouk AbdElFattah

National Sales and Marketing DirectorFull Time

• Job Details:deep understanding of consumer behavior, market trends, and the ability to navigate the competitive landscape. strategic thinking, innovation, and leadership skills driving brand growth, market share, and profitability. As the Brand Marketing Director, responsible for developing and implementing comprehensive brand strategies that align with the company's overall business objectives. Oversee brand positioning, messaging, and identity, ensuring consistency across all touchpoints. Additionally, manage brand portfolios and product launches, collaborating closely with cross-functional teams to bring new products to market successfully.

Sales and Marketing DirectorFull Time

• Job Details:objective Build valued relationships with external clients and internal peers and develop a portfolio of business by focusing on high-impact opportunities Adapt methods and practices to fit Operational team and cultural needs, and contribute to thought leadership. Driving improvements in business processes. Serve as a role model for quality & risk management and Confirm that project, team understanding and comply with company guideline Responsibilities and duties: •Responsible for GCC Market, Africa, and Middle East Area for Poultry Equipment plats •Opening New Markets and maintaining strong relations with existing Clients, Leading the communication with potential clients Exploring new markets for export Preparing a market survey to study and figure out the new opportunities Evaluates and qualify export markets and opportunities through market analysis Searches about the targeted countries' legal, economic, and political changes that may affect the export operations. Ensures the delivered products regularly comply with each country's rules and regulations. Receiving potential consumer inquiries. Preparing export offers according to client needs and the company's procedures. Negotiating prices, payment, and delivery terms. Arrange production plans for export with technical affairs Contacting and negotiating with shipping companies Follow up with all Clearance Procedures regarding Shipments Receiving and executing export L/C's documentation Participate in the policies and procedures manual with the export manager. Communicate with the Marketing, Supply Chain, and finance functions to enable an efficient export process Follows up on logistical operations, to ensure timely and efficient delivery of the shipments to the designated countries. Prepares monthly process reports covering export activities to be reviewed with the Export Manager Together with a team, conduct general Market research in order to find potential customers and monitor market trends and competitors within the defined sales area. Monitor customers' changing needs and competitor activity, and report on these developments • Acquisition of new customers within the focus region and maintaining the relationship with existing customers. • Identify export new business opportunities and convert them into sales. Effective Contract negotiations and receive technical support for specifications by the Centers of Commences (Factories) in Europe and Italy. Manage the full Sales, After Sales, and service cycle including team customer visits and reporting, and Support in the preparation of offers. Following up on payment regulations, Coordinating delivery of goods, and installation of equipment and the provision of services. • Participation in and dealing with customers at trade fairs. • Work closely with the internal departments and worldwide plants. • Respect country regulations while traveling to customer’s sites. • Assessing customer needs and recommending and explaining goods and services to them. • Following up with customers to ensure the satisfaction of goods and services provided, and help resolve any arising problems • Reporting to management on sales figures and the marketability of goods and services within the region. • Address and close all customer complaints timely to improve customer satisfaction • Negotiate with international customers and persuade them to execute sales. • Strong communication skills both written and verbal to different levels externally and internally • Strategic thinking and planning; Clear priority setting, team player, ability to handle conflicts • Professional appearance • Builder of strong long-term relationships and networks • Familiar with how to research and approach new international clients. • Willing to travel frequently (70%) to the domestic and international market

National Sales ManagerFull Time

• Job Details:Fakieh Farms has been committed to and recognized as granting the consumer of poultry meat that is characterized by a unique flavor and quality. Today it occupies a leading position among the giant projects in the Middle East and is one of the largest integrated poultry projects in the world, as it gives the consumer healthy and fresh products at an affordable price. Role Objective Develop & Execute the National Sales & Distribution plans which meet Brand, Volume & Profit objectives for Strategic Trade Channels & Key accounts through the most effective and efficient utilization of Budgets & Manpower in order to achieve Company Objectives and customer satisfaction 1- Formulate, Develop & implement, and Present short and medium-term sales plans and Budget that deliver Company agreed goals & develop strategy goals into smart & measurable goals &plans for developing the Company brand and achieving growth & profitability in the various sectors. 2- Formulate the operating standards for strategic Trade Chanel&KA Design promotional calendar & loyalty programs & follow up the implementation to achieve program maximum effectiveness and ensure all activities & events contribute to building brand equity and reinforce the positioning of the brand both within the category portfolio and in the customer/ consumer mindset. (roles, structure, outputs, & measure’s matrix) & following up on their improvement. 3- Developing and managing the sales mix strategy (pricing, display, distribution, promotions, etc.) by contributing to data collection, trends analysis, strategy development, and benchmarking analysis to ensure excellent implementation of sales fundamentals across designated products and channels. 4- Identifies market opportunities by identifying consumer requirements; defining market, Gap analysis, SWOT analysis, competitor's share, competitor’s strengths, and weaknesses; forecasting projected business, establishing targeted market share 5- Work collaboratively with the operational staff at multiple sites and locations to ensure customers' needs and expectations are met. 6- increase brand presence, and awareness and ensure understanding between the Sales, Marketing, and Merchandising departments, Understanding the National Brand Marketing Calendar 7- Preparing and implementing tactical plans for achievement of short and long-term goals that support the company vision, revenue profit and targets, Designing and updating the “Planograms” (Primary shelves) 8- Directs sales forecast activities and sales performance goals accordingly 9- Identify trade budget requirements to ensure achieving the planned market share growth and developing brand equity and company objectives, monitoring & control all spending activities related to trade activities to be in line with pre-approved budget & on regular basis assess Trade Budget spend by the customer, Trade channel/region & redirect funds based on Business needs & channel potential. 10- Assist in planning consumer promotions and ensure flawless execution in the targeted trade channels. Follows up on their implementation to achieve program maximum effectiveness also monitors its result, analyzes and conducts post evaluation. 11- Conducts frequent visits to the field across all customer segments to ensure outstanding execution of promotional activities and collect feedback from the market to enhance promotional efficiency. 12- Identify customers/outlets with growth opportunity and design trade programs to increase share and volumes &analyze reasons for volume losses along with the sales team and work programs to rectify losses wherever relevant. 13- Actively ensure that sales team members possess acceptable levels of product knowledge skills to achieve objectives Timely update and present competitors’ activities and provide market feed-back on new products, prices changes (RSP), new launches, etc to the top management 14- Leads sales team, allocates responsibilities & contributes towards accomplishing the targets through effective forecasting & deployment of resources 15- Keep sales team members fully informed at all times of objectives, progress, and future action plan in order that effective planning and in-market activities can be implemented 16- Leads knowledge sharing by ensuring that the sales team is fully alert to competition activities and customer needs by conducting regular meetings with the sales team to collect feedback and brief them on competitor activity 17- Monitor and manage the overall business unit P&L to ensure it is in line with the agreed budgets ensure that the initiated monthly sales targets are in line with the annual company target and that the trade activities are within the agreed budgets.