waleed Mahmoud Seif El Nasr

Chief Executive Officer (CEO) - Founding PartnerFull Time

• Job Details:I’m responsible for the overall strategic direction, operational execution, and financial health of the company, my role involves driving business growth, optimizing supply chain operations, and scaling the proprietary brands in the FMCG and B2B2C sectors while leveraging cutting-edge AI, fintech, and logistics solutions. leading fundraising efforts, build a strong leadership team, and establish the company as a market leader in plant-based nutritional and Healthy products (superfood). 1. Strategic Leadership & Business Growth • Develop and execute a long-term business strategy aligned with market trends and consumer demands in Healthy Product offerings. • Drive revenue growth, market expansion, and brand positioning in both local and international markets. • Define company vision, culture, and operational roadmap to achieve profitability and scalability. • Identify and capitalize on emerging trends in food technology, e-commerce, and sustainable supply chains.

Chief Operation Officer - Country General ManagerFull Time

• Job Details:leading the strategic vision, financial management and driving business growth, operational efficiency, and strategic expansion. my role encompasses overseeing commercial, financial, and operational functions while spearheading B2C and B2B expansion in the FMCG sector, played a crucial role in supply chain optimization, brand development, and market execution to ensure sustainable profitability and industry leadership. oversaw the full product lifecycle from sourcing to distribution while managing cross-functional teams to drive profitability, market share growth, and long-term sustainability. 1. Strategic Leadership & Business Development • Developed a long-term strategic roadmap to transition Mediterraneo from a commodity trading firm into an integrated FMCG and trading powerhouse with a strong retail and B2B2C presence. • Designed and implemented the Target Operating Model (TOM) to define the organizational structure, operational workflows, and performance benchmarks for the new business unit. Led the conceptualization, planning, and execution of a greenfield FMCG commodities B2C project, starting with the development of a 1,200 sq. meter industrial facility in Gamasa. • Applied the Balanced Scorecard (BSC) framework to align business objectives with measurable KPIs, ensuring clear tracking of performance, productivity, and profitability. Established a comprehensive reporting system to track project execution, team performance, and financial outcomes, enabling data-driven decision-making. 2. Financial Management & Profitability Optimization • Developed a three-year financial and profitability model, incorporating cost analysis, pricing strategies, and revenue forecasting for all business verticals. Managed an initial investment of US$1 million budget for production infrastructure, ensuring cost-effective procurement and CAPEX optimization. ensuring adequate working capital for expansion while optimizing cash flow management • Negotiated supply contracts, vendor agreements, and cost structures to maintain efficient cost control across sourcing, logistics, and manufacturing. • Implemented pricing strategies that maximized profitability while maintaining market competitiveness, leading to a net profit margin of 18%. • Achieved EGP 120 million in sales within 18 months by driving strategic market penetration and optimizing distribution 3. Operations & Supply Chain Management • Designed and oversaw the setup of new production facilities, managing all aspects of factory layout, equipment selection, and workflow optimization. Spearheaded supply chain optimization strategies, ensuring seamless integration between sourcing, production, warehousing, and distribution. • Led procurement negotiations with key international suppliers, securing agreements with ROVEMA GmbH and Multiweigh GmbH to procure advanced weighing, sorting, and packaging systems within budget. • Established a state-of-the-art logistics network, including the procurement of a dedicated fleet and the leasing of two distribution centers (DC) in Greater Cairo and Alexandria to enhance market reach. • Directed talent acquisition for key leadership positions in supply chain, quality control, B2B sales, and operations, ensuring a high-performance team aligned with corporate objectives. 4. Commercial & Brand Development • Developed a dual-brand strategy targeting both premium and mass-market consumers, differentiating product lines with distinct value propositions. • Conceptualized and introduced eco-friendly packaging innovations, integrating materials such as craft paper, glass, and tin into the Egyptian market for the first time. • Led the creation, market testing, and validation of two consumer brands-Dayma and El Zaeem-focused on agricultural commodities including pulses, rice, herbs, and spices. Conducted consumer research studies, packaging tests, and dipstick surveys to refine product-market fit and brand positioning. • Designed and executed a digital marketing strategy that leveraged social media, influencer partnerships, and e-commerce channels to increase consumer engagement and brand visibility. • Negotiated partnerships with major retailers and wholesalers, ensuring broad product distribution and shelf placement across key markets. 5. Market Execution & Sales Strategy • Optimized salesforce recruitment and training, ensuring a strong, well-aligned sales team capable of executing aggressive growth targets • Designed a multi-channel sales strategy, combining direct sales in major metropolitan areas with a network of 14 indirect semi-wholesalers and distributors to achieve nationwide coverage. • Led Key Account (KA) and Large Grocery (LG) negotiations, securing strategic retail placements and expanding numeric distribution to 81% and weighted distribution to 76%. Achieved penetration into 47,000 retail outlets, driving significant market share growth within the first 18 months of operation.

Strategic Business Partner | FMCG-Retail| free-lance Extracurricular projectFreelance / Project

• Job Details:I serve as a FMCG and retail sectors Subject Matter Expert (SME), specializing in executive search, leadership assessment, and talent strategy development for Egypt and the GCC region. My role focuses on identifying, evaluating, and placing top-tier C-level executive leaders who drive business transformation in the FMCG. With a deep understanding of personal, psychometric, and leadership qualities. 1. Executive Search & Leadership Advisory • Conducted executive talent searches for C-level and senior leadership roles within FMCG and retail organizations • Assessed candidates using advanced psychometric and leadership evaluation tools, ensuring alignment with business goals and company culture. Developed customized executive selection frameworks, incorporating competency-based assessments, behavioral analysis, and performance evaluation metrics.