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MD WAHADUL ISLAM

Brand Manager at Rohto-Mentholatum (Bangladesh) Ltd.

Muscat, Oman

Work Experience

  • Brand ManagerFull Time

    Rohto-Mentholatum (Bangladesh) Ltd.

    Jul 2011 - Present -14 yrs, 2 months

    Bangladesh , Dhaka

    • Job Details:• Achieve marketing and sales operational objectives by making & implementing marketing and sales strategic plans. • Preparing and implement action plans, maintain quality and customer-service standards, resolving problems, identifying market trends, determining system improvements and implementing changes. • Meeting marketing and sales financial objectives by forecasting requirements, preparing annual budget, scheduling expenditures, analyzing variances & initiating corrective actions. • Determining annual and gross-profit plans by forecasting and developing annual brand/SKU wise sales plan for regions, projecting expected sales volume and profit for existing and new products, analyzing trends and results, establishing pricing strategies, monitoring costs, competition, supply, and demand. • Accomplishing marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs. Developing field sales action plans for BTL. • Identifying marketing opportunities by identifying consumer requirements, defining market, competitor's share, and competitor's strengths and weaknesses, forecasting projected business, make strategy and take action to achieve targeted market share. • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities, improving product packaging, coordinating new product development. • Accomplishing marketing and sales human resource objectives by recruiting, selecting, training, assigning, scheduling, counseling, disciplining, monitoring, appraising, and reviewing job contributions also enforcing policies and procedures.
  • Brand ManagerFull Time

    Bio Pharma Limited

    Nov 2010 - Jul 2011 -8 months

    Bangladesh , Dhaka

    • Job Details:• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits • Looking at the pricing of products and analyzing the potential profitability • Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery • Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers. • Supervising marketing campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines • Coordinating the launch programs to external customers as well as employees.
  • Sr. Brand ExecutiveFull Time

    Star-Asia Bangladesh

    May 2009 - Nov 2010 -1 yr, 6 months

    Bangladesh , Dhaka

    • Job Details:• Monitoring and analyzing market trends • Studying competitors' products and services • Exploring ways of improving existing products and services, and increasing profitability • Identifying target markets and developing strategies to communicate with them • Preparing and managing marketing plans and budgets • Managing the production of promotional material • Liaising with other internal departments such as sales and distribution • Producing reports to monitor results • Presenting findings and suggestions to company directors or other senior managers • Travelling to trade shows, conferences and sales meetings • Supporting and managing a marketing team.
  • Education

    • MBA in Marketing

      Asian University of Bangladesh

      Jan 2011 - Jan 2013 - 2 yr

    • B. Sc. Computer Science & Engineering in Computer Science & Engineering

      Asian University of Bangladesh

      Jan 2004 - Jan 2008 - 4 yr

    • High School - Other

      Cant Public School & Collage

      Jan 2003 

    Skills

    • Microsoft Powerpoint
    • Microsoft Excel
    • Brand Development
    • Brand Communication
    • Advertisement
    • Activation
    • PR
    • Marketing
    • Business Development
    • Sales Management
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    Languages

    • English

      Fluent
    • Bengali

      Fluent
    • Hindi

      Advanced
    • Arabic

      Intermediate
    • Japanese

      Intermediate
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