
MD WAHADUL ISLAM
Brand Manager at Rohto-Mentholatum (Bangladesh) Ltd.
Muscat, OmanWork Experience
Brand ManagerFull Time
Rohto-Mentholatum (Bangladesh) Ltd.
Jul 2011 - Present -14 yrs, 2 months
Bangladesh , Dhaka
- Job Details:• Achieve marketing and sales operational objectives by making & implementing marketing and sales strategic plans. • Preparing and implement action plans, maintain quality and customer-service standards, resolving problems, identifying market trends, determining system improvements and implementing changes. • Meeting marketing and sales financial objectives by forecasting requirements, preparing annual budget, scheduling expenditures, analyzing variances & initiating corrective actions. • Determining annual and gross-profit plans by forecasting and developing annual brand/SKU wise sales plan for regions, projecting expected sales volume and profit for existing and new products, analyzing trends and results, establishing pricing strategies, monitoring costs, competition, supply, and demand. • Accomplishing marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs. Developing field sales action plans for BTL. • Identifying marketing opportunities by identifying consumer requirements, defining market, competitor's share, and competitor's strengths and weaknesses, forecasting projected business, make strategy and take action to achieve targeted market share. • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities, improving product packaging, coordinating new product development. • Accomplishing marketing and sales human resource objectives by recruiting, selecting, training, assigning, scheduling, counseling, disciplining, monitoring, appraising, and reviewing job contributions also enforcing policies and procedures.
Brand ManagerFull Time
Bio Pharma Limited
Nov 2010 - Jul 2011 -8 months
Bangladesh , Dhaka
- Job Details:• Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits • Looking at the pricing of products and analyzing the potential profitability • Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery • Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers. • Supervising marketing campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines • Coordinating the launch programs to external customers as well as employees.
Sr. Brand ExecutiveFull Time
Star-Asia Bangladesh
May 2009 - Nov 2010 -1 yr, 6 months
Bangladesh , Dhaka
- Job Details:• Monitoring and analyzing market trends • Studying competitors' products and services • Exploring ways of improving existing products and services, and increasing profitability • Identifying target markets and developing strategies to communicate with them • Preparing and managing marketing plans and budgets • Managing the production of promotional material • Liaising with other internal departments such as sales and distribution • Producing reports to monitor results • Presenting findings and suggestions to company directors or other senior managers • Travelling to trade shows, conferences and sales meetings • Supporting and managing a marketing team.
Education
MBA in Marketing
Asian University of BangladeshJan 2011 - Jan 2013 - 2 yr
B. Sc. Computer Science & Engineering in Computer Science & Engineering
Asian University of BangladeshJan 2004 - Jan 2008 - 4 yr
High School - Other
Cant Public School & CollageJan 2003
Skills
- Microsoft Powerpoint
- Microsoft Excel
- Brand Development
- Brand Communication
- Advertisement
- Activation
- PR
- Marketing
- Business Development
- Sales Management
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Languages
English
FluentBengali
FluentHindi
AdvancedArabic
IntermediateJapanese
Intermediate