
wafi Mohamed ghali
Regional sales manager at Lorenz Snack-World Egypt
Nasr City, Cairo, EgyptWork Experience
Regional sales managerFull Time
Lorenz Snack-World Egypt
Jan 2016 - Present -9 yrs, 6 months
Egypt , Cairo
- Job Details: Develops Sales plans and budgets to achieve or exceed the annual sales objectives for the region. Monitor and control the sales budget to ensure optimum utilization of resources in the region Generate sales of company products in the region through a team of salesmen in order to achieve or exceed the annual sales targets Conduct regular market visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the region Provide distributors and customers in the region with information about new or improved products and services in order to improve sales in the region Develop and maintain an efficient distribution network to ensure the comprehensive availability of company’s products and services across the region to achieve or exceed the sales targets Establish and ensure that all sales administration procedures relating to the region are properly implemented to support the sales teams in their efforts to accomplish the sales targets Co-ordinate and follow up with the supply chain & Logistics to ensure that adequate inventory stock of product is maintained for the Region in order to meet the sales delivery schedules and provide the distributors with superior levels of service and meet the needs of the customer Communicate and develop with the Marketing team to ensure that adequate marketing support by way of merchandising and promotions is available in the region in order to provide brand visibility and promote sales in the region Develop the necessary Regional Sales Management organization structure and ensure the right caliber of staffing and appropriate training to meet all job requirements. Provide leadership so that staff are well motivated and engaged to stay and contribute effectively to the organization
Out of Home channel managerFull Time
- Job Details: Leading, directing and motivating the sales team in order to achieve the overall out of homes channel sales objectives. Launching incentive programs to generate and increase sales. To assist the Sales Manager in revising and implementing the sales strategies plans. To assist the Sales Manager in generating sales opportunities by identifying appropriate business targets. To assist the Sales Manager in providing a professional and excellent level of customer service with existing and new customers. Assist Sales Manager by completing all assigned duties. Drive ICP to achieve the growth sales from 13 % to 15 % vs. total business. Implement The NCE KPIS. Enhance and ensure close all audits Gaps Coordinating and supervising the day-to-day sales KPIS through the DOR meeting. Handle customer issues, resolution and communicate escalated issues to the Sales Manager. Handle and enhance the 30 HORICA direct to me. Assist with sales rep. questions, concerns and product/service questions. Create reports showing Sales %, install %, adherence, and attendance etc. Make sure all employees adhere to company policies and procedures. Deliver positive feedback, Employee Rewards and Customer Recognitions to employee. Communicate all employee relations issues, concerns, and incidents to Sales Manager. Monitor visits calls, provide feedback to reps and assist reps on sales %, install %, and quality assurance goals. Training and coaching team members on selling techniques. Maintaining staff attendance and punctuality reports. Promptly handling customer complains. Field training new sales representatives. Maintaining accurate records of customer contracts. Recruiting sales representatives. Carrying out staff performance evaluations reviews. Addressing individual and group training needs.
Export Section HeadFull Time
- Job Details: Preparing annual sales plan. Preparing marketing plan. Preparing the Quarterly promotions for each distributor. Achieved 30% sales increase via successful promotions and marketing activities 2008. Achieved 10% profitability increase via contracts negotiations with our distributors. Manage and prepare the marketing budget. Monitor the monthly actual costs vs. the planned expenditures. Plan for lunching campaign for new products range. Monitor the quarter actual sales vs. the planned sales. Monitor the product performance and the monthly achieved volumes through the stocks and sales monthly reports. Follow up with customs and clearness regulations (international agreements). Monitor the production plans vs. agent’s quarterly promotions. Attended and participations qualitative market research project. Conducts market research for the beef and chicken market in GCC & Egypt. Participate in marketing events such as seminars, trade shows, and telemarketing events. Coordinate shipping schedules and delivery of merchandise and services. Monitor and participations retail marketing audit. Complete follow up with all key account (Complains, new orders and marketing activities, stock reports…….). Coordinate with production department the productions monthly planning and raw material planning. Follow up with finance department the payments of the customers. Coordinate with cost department the pricing strategy and finalize the new price list. Coordinate with quality assurance department the customers complain. Monitor the all regions. (UAE, Bahrain, Kuwait, Liberia, Vietnam, and China) Monitor the whole export operations (healthy ministry, government’s regulations and Eltamseal Eltogari Offices………). Open new markets (Sudan, Morocco, Algeria, Tunisia and Qatar)
Sales Export & Logistic SpecialistFull Time
- Job Details: Present and sell company products and services to current and potential clients. Prepare action plans and schedules to identify specific targets and to project the number of contacts to be made. Follow up on new leads and referrals resulting from field activity. Identify sales prospects and contact these and other accounts as assigned. Prepare presentations, proposals and sales contracts. Develop and maintain sales materials and current product knowledge. Establish and maintain current client and potential client relationships. Prepare paperwork to activate and maintain contract services. Manage account services through quality checks and other follow-up. Identify and resolve client concerns. Prepare a variety of status reports, including activity, closings, follow-up, and adherence to goals. Communicate new product and service opportunities, special developments, information, or feedback gathered through field activity to appropriate company staff. Coordinate company staff to accomplish the work required to close sales. Develop and implement special sales activities to reduce stock. Achieved 30% sales increase according to the sales recorded of last two years. Achieved 10% profitability increase via contracts negotiations with our distributors key accounts. Participate in marketing events such as seminars, trade shows, and telemarketing events. Follow-up for collection of payment. Coordinate shipping schedules and delivery of merchandise and services. Booking of containers on shipping lines. Prepare and sending Shipping Declaration & Final. Preparing Export Invoices & Packing list. Follow Up with Shipping Lines & Forwarder (tracking, finance issues….) Preparing monthly shipments reports. Follow Up with Inspection companies (SONCAP) & (International Conformity Certification Program). Monitor the B/L drafts and confirm it. Preparing L/C operation. Follow Up with Production Planning the time lead of productions. Follow up with customs and clearness regulations. Coordinate with quality assurance department the customers complain. Complete follow up with the key accounts in my regional. (Nigeria, Kenya, Ghana, Morocco, Tunisia, Algeria, Libya, Qatar and Jordan).
Education
Bachelor's Degree in accounting
Cairo University (CU)Jan 1998 - Jan 2001 - 3 yr
High School - Thanaweya Amma
Saadya SchoolJan 1998
Languages
English
Advanced
Training & Certifications
In call execution
Nestle Waters·2013Professional Diploma in marketing
CIM UK·2010Marketing Training
AUC·2009