Vishal Kumar

Digital Marketing Expert

• Job Details:Orchestrating digital search campaigns to promote dental implants and invisalign services, effectively generating leads. Generated 76 leads with CPL of $12.14. ROI is 6.83 times the spend on ads. Executing digital campaigns to enhance visibility of internal services, driving lead generation through the appointment booking form. Generated 25 leads with CPL of $31.09. ROI is 2.54 times the spend on ads. Implemented content for the website, focusing on cosmetic dentistry, emergency dentistry, invisalign, and routine exams services. Ran a Facebook campaign promoting digital marketing services to generate leads, maximize post reach and engagement.

SEO Coordinator

• Job Details:Developed and executed search engine and Google My Business strategies for clients spanning various industries, including health, retirement living, ecommerce, and veterinary. Formulated SEO strategies from inception to documentation, tailoring them to meet the unique needs of each client. Conducted routine tasks such as meta tags optimization, keywords research, technical audits, GMB optimizations, bright local broken citations, implementation of schema markup, and reporting via Google Data Studio. Achieved increased organic traffic and improved keyword rankings for a retirement home service provider client post-optimization. Utilised Google Analytics to track data for all clients, assessing the impact of SEO implementations and identifying technical issues using tools like Google Search Console, Screaming Frog, and SEMrush. Ensured website accessibility aligned with UI/UX design standards for a retirement home service provider portal, collaborating with web designers and developers on internal page enhancements. Launched Google Ads campaign for 250 websites with the budget of $100,000 per month for the veterinary service providers in entire Canada. Provided post-launch SEO and bright local optimization for various veterinary service providers. Generated and shared YouTube SEO optimization reports with a food smoking client, enhancing brand visibility and engagement.

Sr. SEO Executive

• Job Details:Defined search engine strategies for the projects related to real estate, entertainment & media industry, aviation industry and fast-moving consumer goods (FMCG). Generated leads for brick asset (real estate industry) to inquire about the purchase of property in both residential businesses through search engine marketing strategies by running campaigns in Google AdWords. Optimised the website for Playboy Mumbai (night club) in India through SEO strategies. Optimised the websites for FMCGs websites offering products such as mineral water, energy drinks, and beer. Reported directly to the digital head for all the products and services within the organisation.