
Usama Ahmed Al khateeb
National Key Account Manager (Modern Trade) at Soft Group
Downtown, Cairo, EgyptWork Experience
National Key Account Manager (Modern Trade)Full Time
- Job Details:1) Reporting to the Country Manager. 2) Lead, coach and develop the key account team to achieve maximum performance and meet current and future business targets and challenges. 3) Optimize total profitability and sales growth within the current and future key account market. 4) Ensure Preferred Supplier status to all Key Accounts. 5) Overall sales and profit responsibility for Key Accounts. 6) Optimizing the efficiency of the Key Account organisation. 7) Develop customer relations on all levels. 8) Responsible of business development agreements with Key Accounts. 9) Maximize distribution and visibility of the full product range. 10) Conduct periodical sales meetings as per the schedule at different levels. 11) Provide input to marketing department on consumer promotion plan. 12) Sales progress meetings with major Key Accounts. 13) Create the budget / forecast estimate and review as decided by the management. 14) Create and monitor the trade marketing budget estimate for the year. 15) Identify the key objectives for the business unit. 16 Obtain and monitor an up to date record of the market trends in relation to go to market approach, remuneration, competitor’s activity and retail development. 17) Responsible for permanent and temporary display budget. 18) Responsible for all sales staff in BUM (recruitment / appraisal / development). 19) Motivate sales teams to reach or exceed sales targets. 20) Prepare monthly P&L - area wise / customer wise to make sure that all areas are cost effective. 21) Identification of new business opportunities and the development of sales & marketing strategies. 22) Review sales records, expenses, and projected sales on monthly basis. 23) Evaluate discount rates / rebates for key customers 24) Resolve customer complaints about products or services.
Unit Sales ManagerFull Time
Aujan Coca-Cola Beverages Company
Apr 2014 - May 2015 -1 yr, 1 month
Egypt , Cairo
- Job Details:1) Developing and Supporting the Team (Actively improves others’ skills, cooperate effectively, diplomatic conflict handler). 2) Integrity (Mutual trust, consistent with company ethics and values) 3) Execute the sales annual operating plan by reflecting the market needs. 4) Organize, control and motivate Giza Distribution Center DC's supervisors & representatives to achieve sales targets within the agreed profit margins. 5) Train, develop and follow-up DC sales force compliance with Aujan - Coca Cola standards necessary to meet the current and long term needs of the sales department. 6) Regular market visits to monitor changes in the market situation and communicate these fluctuations on the proper timing to the Channel Manager. 7) Ensure the company’s product promotional plans are understood from the DC sales force team. 8) Develop accurate weekly CDF (customer demand forecasting) 9) Expanding distribution within the region as per AOP business plan. 10) Ensure proper execution for all new product initiatives. 11) Ensure proper execution of all merchandising and operational priorities. 12) Approve all the administrative transactions for the DC management (DC warehouse lease, daily sales invoicing cycle …etc.) 13) Ensure 100% of DC structure and Head Count of Sales Reps is complete at all times during the year and retain staff. 14) Ensure safety agenda and procedures are applied and implemented across the DC.
Modern Trade Unit Sales ManagerFull Time
Al Wefag Trading & Manufacturing Co. Ltd.
Apr 2013 - May 2014 -1 yr, 1 month
Saudi Arabia , Jeddah
- Job Details:1) Handling Panda, Bin Dawood, Othaim, Astra, Al Raya, Mandarin, Star and Abu Harb in Medina, Yanbu, Tabuk, Qassim and Hafr Al Batin. 2) Managing and follow up on the customer target and achieving the company target. 3) Executing initiatives, promotions and launching tasting company in the store. 4) Maintaining the relationship between the company and the customers in order to reach the maximum customer satisfaction. 5) Keep contact with customers and answer their enquiries. 6) Daily reporting to the National Sales Manager. 7) Follow up with customers in collection. 8) Follow up on competitors’ activities, margins, prices and deals. 9) Use Oracle system for needed data and reports. 10) Develop accurate weekly customer demand forecasting. 11) Ensure proper execution for all new product initiatives. 12) Ensure proper execution of all merchandising and operational priorities. 13) Execute the sales annual operating plan by reflecting the market needs 14) Regular market visits to monitor changes in the market situation and communicate these fluctuations on the proper timing to the National Manager.
Area Development ManagerFull Time
Pepsi Cola
May 2010 - Apr 2013 -2 yrs, 11 months
Egypt
- Job Details:1) Developing and Supporting the Team (Actively improves others’ skills, cooperate effectively, diplomatic conflict handler). 2) Integrity (Mutual trust, consistent with company ethics and values) 3) Execute the sales annual operating plan by reflecting the market needs. 4) Organize, control and motivate Distribution Center DC's supervisors & representatives to achieve sales targets within the agreed profit margins. 5) Train, develop and follow-up DC sales force compliance with Pepsico standards necessary to meet the current and long term needs of the sales department. 6) Regular market visits to monitor changes in the market situation and communicate these fluctuations on the proper timing to the Channel Manager. 7) Ensure the company’s product promotional plans are understood from the DC sales force team. 8) Develop accurate weekly CDF (customer demand forecasting) 9) Expanding distribution within the region as per AOP business plan. 10) Ensure proper execution for all new product initiatives. 11) Ensure proper execution of all merchandising and operational priorities. 12) Approve all the administrative transactions for the DC management (DC warehouse lease, daily sales invoicing cycle …etc.) 13) Ensure 100% of DC structure and Head Count of Sales Reps is complete at all times during the year and retain staff. 14) Ensure safety agenda and procedures are applied and implemented across the DC.
Education
Bachelor's Degree in Business Administration
Modern Academy for Engineering and Technology (MIS)Jan 2001 - Jan 2005 - 4 yr
High School - Thanaweya Amma
Al Mubtadaian Experimental SchoolJan 1997
Languages
English
FluentArabic
Fluent
Training & Certifications
Smart Negotiating Moves
• IMI·2010FOREX
• E-Money Power Financial Academy·2007