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Sara Mostafa Hamdy

Marketing Supervisor at Wadi Food/ FMCG

6th of October, Giza, Egypt

Work Experience

  • Marketing Manager/FMCGFull Time

    Al-watania poultry

    Aug 2021 - Present -3 yrs, 10 months

    Egypt , Giza

    • Job Details:Analyzes brand positioning and consumer insights, as well as trying to predict future trends Translates brand elements into plans and go-to-market strategies Manages a team of marketing people working on brand initiatives Leads creative development to motivate the target audience to “take action” Establishes performance specifications, cost and price parameters, market applications and sales estimates Measures and report performance of all marketing campaigns, and assess ROI and KPIs Monitors market trends, research consumer markets and competitors’ activities Oversees new and ongoing marketing and advertising activities Monitors product distribution and consumer reactions Devises innovative growth strategies Aligns the company around the brand’s direction, choices and tactics Budgeting and planning Promotions and exhibitions
  • Marketing SupervisorFull Time

    Wadi Food/ FMCG

    Apr 2016 - Present -9 yrs, 2 months

    Egypt , Cairo

    • Job Details:• Drive company's vision (On ground & Online). • Execute marketing ideas, projects and plans assigned by management. • Leading the frozen chicken new Category launch • Monitoring the profitability &P&L file. • Plan in coordination with Trade marketing Team & Sales Team the support for all new launches and attend the KA contract negotiations. • Manage Marketing budget efficiently. • Effectively handle customers & consumers feedback through all channels. • Manage all marketing activation initiatives and branding production installation. • Develop annual promotional & activation plan on brand level & country level. • Arrange and monitor the impact of export international Exhibitions. • Participate in setting marketing strategies, plans, and objectives. • Propose and develop social media plans for the group. • Specify market requirements for current and future products. • Develop and manage marketing sponsorship deals activities. • Pre-& post promotions evaluation through estimated ROI, IMS figures, & market feedback as well as market data readings when applicable. • Manage social media and customer complaints reports.
  • Marketing ExecutiveFull Time

    HC Furniture mall / Mall of Arabia

    Aug 2014 - Apr 2016 -1 yr, 7 months

    Egypt , Giza

    • Job Details: Supervise for all the marketing materials like flyers, signs, events ,face book, rollups and news letter. Screens update Organize social events supervision on Face book page media,raidio,magazins ads
  • Marketing&PR ExecutiveFull Time

    katameyaheights golf&tennis resort

    May 2008 - Nov 2012 -4 yrs, 6 months

    Egypt , Cairo

    • Job Details:Working as part of marketing and communication department responsible to prepare an annual planning scheduling events and day to day operation work, also responsible for ensuring that promotion activity is effective in attracting potential customers. • Managing customer relationships. • Ensuring office procedures and systems operate efficiently. • Handling enquiries &problems from customers. • writing marketing materials include "flyers, posters, SMS". • Coordinate with departments for preparation to any event. • Prepare an annual calendar for the resort events. • Checking overall operation work daily. • Responsible to presenting appositive image for the company. • Raising purchase orders, internal &external memos. • Recording the details about sponsorship deals.
  • Education

    • Bachelor's Degree in faculty of law

      Ain Shams University (ASU)

      Jan 2001 - Jan 2005 - 4 yr

    • High School - Thanaweya Amma

      Misr el Gideda elnamouzageya

      Jan 2000 

    Achievements

    • Manage all marketing activation initiatives and branding production installation. • Develop annual promotional & activation plan on brand level & country level. • Arrange and monitor the impact of export international Exhibitions. • Participate in setting marketing strategies, plans, and objectives. • Propose and develop social media plans for the group. • Specify market requirements for current and future products. • Develop and manage marketing sponsorship deals activities. • Pre-& post promotions evaluation through estimated ROI, IMS figures, & market feedback as well as market data readings when applicable. • Manage social media and customer complaints reports. Update wadi food website content and sitemap initiate Rula farms website and social media strategy existence lead the whole frozen chicken project details PTL monitoring profitability file monthly attend KA contracts negotiation

    Skills

    • Microsoft Word
    • Microsoft Powerpoint
    • Internet
    • Microsoft Outlook
    • Administration
    • Marketing
    • Communication
    • Microsoft Excel
    • Social Media

    Languages

    • English

      Fluent

    Training & Certifications

    • Social Media Diploma

      DM Arts Academy·2018
    • Brand building diploma

      2018
    • advanced writing skills

      American chamber (Egypt)·2011
    • Report writing and proposals

      American chamber (Egypt)·2011
    • Marketing professional certificate

      American chamber (Egypt)·2011
    • Basic business skills

      Future generation foundation·2005
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