
Sara Mostafa Hamdy
Marketing Supervisor at Wadi Food/ FMCG
6th of October, Giza, EgyptWork Experience
Marketing Manager/FMCGFull Time
Al-watania poultry
Aug 2021 - Present -3 yrs, 10 months
Egypt , Giza
- Job Details:Analyzes brand positioning and consumer insights, as well as trying to predict future trends Translates brand elements into plans and go-to-market strategies Manages a team of marketing people working on brand initiatives Leads creative development to motivate the target audience to “take action” Establishes performance specifications, cost and price parameters, market applications and sales estimates Measures and report performance of all marketing campaigns, and assess ROI and KPIs Monitors market trends, research consumer markets and competitors’ activities Oversees new and ongoing marketing and advertising activities Monitors product distribution and consumer reactions Devises innovative growth strategies Aligns the company around the brand’s direction, choices and tactics Budgeting and planning Promotions and exhibitions
Marketing SupervisorFull Time
Wadi Food/ FMCG
Apr 2016 - Present -9 yrs, 2 months
Egypt , Cairo
- Job Details:• Drive company's vision (On ground & Online). • Execute marketing ideas, projects and plans assigned by management. • Leading the frozen chicken new Category launch • Monitoring the profitability &P&L file. • Plan in coordination with Trade marketing Team & Sales Team the support for all new launches and attend the KA contract negotiations. • Manage Marketing budget efficiently. • Effectively handle customers & consumers feedback through all channels. • Manage all marketing activation initiatives and branding production installation. • Develop annual promotional & activation plan on brand level & country level. • Arrange and monitor the impact of export international Exhibitions. • Participate in setting marketing strategies, plans, and objectives. • Propose and develop social media plans for the group. • Specify market requirements for current and future products. • Develop and manage marketing sponsorship deals activities. • Pre-& post promotions evaluation through estimated ROI, IMS figures, & market feedback as well as market data readings when applicable. • Manage social media and customer complaints reports.
Marketing ExecutiveFull Time
HC Furniture mall / Mall of Arabia
Aug 2014 - Apr 2016 -1 yr, 7 months
Egypt , Giza
- Job Details: Supervise for all the marketing materials like flyers, signs, events ,face book, rollups and news letter. Screens update Organize social events supervision on Face book page media,raidio,magazins ads
Marketing&PR ExecutiveFull Time
katameyaheights golf&tennis resort
May 2008 - Nov 2012 -4 yrs, 6 months
Egypt , Cairo
- Job Details:Working as part of marketing and communication department responsible to prepare an annual planning scheduling events and day to day operation work, also responsible for ensuring that promotion activity is effective in attracting potential customers. • Managing customer relationships. • Ensuring office procedures and systems operate efficiently. • Handling enquiries &problems from customers. • writing marketing materials include "flyers, posters, SMS". • Coordinate with departments for preparation to any event. • Prepare an annual calendar for the resort events. • Checking overall operation work daily. • Responsible to presenting appositive image for the company. • Raising purchase orders, internal &external memos. • Recording the details about sponsorship deals.
Education
Bachelor's Degree in faculty of law
Ain Shams University (ASU)Jan 2001 - Jan 2005 - 4 yr
High School - Thanaweya Amma
Misr el Gideda elnamouzageyaJan 2000
Achievements
• Manage all marketing activation initiatives and branding production installation. • Develop annual promotional & activation plan on brand level & country level. • Arrange and monitor the impact of export international Exhibitions. • Participate in setting marketing strategies, plans, and objectives. • Propose and develop social media plans for the group. • Specify market requirements for current and future products. • Develop and manage marketing sponsorship deals activities. • Pre-& post promotions evaluation through estimated ROI, IMS figures, & market feedback as well as market data readings when applicable. • Manage social media and customer complaints reports. Update wadi food website content and sitemap initiate Rula farms website and social media strategy existence lead the whole frozen chicken project details PTL monitoring profitability file monthly attend KA contracts negotiation
Skills
Languages
English
Fluent
Training & Certifications
Social Media Diploma
DM Arts Academy·2018Brand building diploma
2018advanced writing skills
American chamber (Egypt)·2011Report writing and proposals
American chamber (Egypt)·2011Marketing professional certificate
American chamber (Egypt)·2011Basic business skills
Future generation foundation·2005