Toqa Mustafa Anwar

Software Product OwnerFull Time

• Job Details:Achievements: Launched Convertedin new vertical Universal Campaign using AI Enhanced the UX of existing products to optimize users journey Adopted knowledge sharing initiative among the tech and product team Mentored the tech team on scrum best practices Established strategic partnerships with key industry players, enhancing product capabilities and expanding market presence. Responsibilities: Develop and communicate clear product vision and strategies that align with the company’s goals Maintain and prioritize the product backlog Write clear and concise user stories, acceptance criteria, and specifications for development teams. Engage with stakeholders, including customers, executives, sales, marketing, and support teams, to gather input and feedback on product features and direction. Conduct market research and competitive analysis to identify trends, opportunities, and threats

Software Product OwnerFull Time

• Job Details:Achievements: -Launched two products (Nagwa Readers - Nagwa L2). -Enhanced the number of subscriptions in Nagwa Readers by 30% by changing the payment model. -Enhanced the in-app user journey in Nagwa Readers with shorter steps to reach the app's main feature by improving the UX. -Participated in setting the goals for the launched marketing campaigns and setting ROI analytics. Responsibilities: -Align and map with stakeholders the product road-map to the business strategic goals Managing team's backlog and work on estimations techniques -Develop competitive analysis and data visualization with the PM -Develop customer journey structure using tools like Firebase and in-house reporting tools -Develop scope and define easy-to-understand and specific backlog items (epics/features/user stories) that guide the Agile software development team -Conduct user interviews and usability testing to analyze gaps between customer’s expectations and needs and the actual road-map -Work as main contact point cross-functionally with different business, technical teams, and design teams

New Ventures Business DeveloperFull Time

• Job Details:Achievements: -Launched WUZZUF Learning in association with the product team. -Acquired and Partnered with more than 50 early-stage customers. -Enhanced user journey in association with the product team for the product to provide more selling solutions for our customers. -Worked on re-forming WUZZUF Redirect model and price to reach more acquisitions and more profit (reached almost 1 million EGP sales after the reformation) Responsibilities: -Being a part of Business Squad to develop R&D and evaluation road-map for new services/products and new markets. -Attend product planning and sprint meetings to plan the new product direction technically and commercially. -Analyze data and user patterns to come up with business insights. Work closely with the QC, UI, UX, PM, and software engineers for qualitative delivery of the new products. -Test and prepare user scenarios in cooperation with the Product Manager. -Identify verticals and study commercial potentials. -Developing new Go-To market products for WUZZUF/Forasna -Opening new markets for WUZZUF/Forasna new and existing products. -Increasing the value of current customers while attracting new ones. -Conduct frequent user interviews and discuss the new iterations’ applications with the product team. -Developing ways to improve customer experience and build brand loyalty. -Identify governmental and international partnerships for the new verticals.