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Tony Mounir Amin

Digital Marketing Manager at Inspire Publishing House

Sharabeya, Cairo, Egypt

Work Experience

  • Digital Marketing DirectorFull Time

    Properties key

    Feb 2025 - Jun 2025 -4 months

    Egypt , Cairo

    • Job Details:Built and launched a real estate website, integrating advanced features such as smart property filtering, WhatsApp live chat, blog CMS, Google Maps integration, and SEO-optimized listings to enhance user experience and lead conversion. Developed and executed a full-funnel digital marketing strategy across Instagram, TikTok, YouTube, and LinkedIn, tailored to real estate buyer personas and seasonal demand trends. Generated 3,000+ qualified leads via Meta Ads within 4 months through hyper-targeted Facebook and Instagram campaigns optimized for CPL and audience lookalikes. Scripted and produced viral video content, including a TikTok campaign that reached 44K+ views organically, enhancing brand recall and engagement with target demographics. Trained and mentored a junior marketing assistant in scripting, shooting, and editing, increasing content production capacity by 50%. Led the creative direction for campaigns — from concept, scripting, and video production to design — before handing off media buying and editing to specialized team members. Implemented SEO best practices for both website and YouTube content, improving crawlability and keyword rankings; initial results showed a 20% increase in organic search traffic.
  • Digital Marketing ManagerFreelance / Project

    Heavenly

    Nov 2023 - Present -1 yr, 8 months

    Egypt , Cairo

    • Job Details:Brand Development: Spearheaded the development of the brand identity and online presence, ensuring cohesive branding across all platforms. SEO Optimization: Optimized all social media profiles, descriptions, and bios for SEO, enhancing visibility and engagement. Strategic Planning: Applied the SOSTAC model for strategic analysis and content planning, effectively addressing budget challenges. Content Creation: Developed engaging Reels and visuals on a small budget, significantly boosting organic reach and engagement. Social Media Growth: Grew Instagram followers to 3K high-quality customers, increasing daily prospective customers from 2-3 to 20-30. Customer Engagement: Linked Google Maps profiles with social media accounts, improving local customer acquisition and ensuring a satisfying user experience. Performance Monitoring: Used Notion for organizing tasks and content, Metricool for performance monitoring and scheduling, and AI tools for content optimization. SEO and Design Tools: Created visually appealing content using Canva, Photoshop, Illustrator, Capcut, and optimized SEO using Ubersuggest, Semrush, and Quillbot.
  • Digital Marketing ManagerFreelance / Project

    Inspire Publishing House

    Jun 2021 - Present -4 yrs, 1 month

    Egypt , Cairo

    • Job Details:Spearheaded the establishment of the Marketing Department, laying the foundation for all marketing initiatives. Crafted and executed comprehensive branding strategies, enhancing brand recognition and positioning. Conducted meticulous competitor analysis, staying abreast of industry trends and developments. Effectively managed a team, fostering a collaborative and productive work environment. Optimized Google Maps profile, resulting in a significant increase in local search rankings and Google Maps views. Designed and developed eye-catching graphic designs, enhancing brand presence and visual appeal. Demonstrated expertise in WordPress website design and development, ensuring a user-friendly and engaging online presence.
  • Digital Marketing ManagerFreelance / Project

    Organico Egypt

    Apr 2021 - Apr 2024 -3 yrs

    Egypt , Cairo

    • Job Details:Pioneered influencer marketing strategies to reach a targeted audience of 70K, resulting in a 200% increase in brand awareness and a 100% boost in sales. Devised and implemented comprehensive SEO strategies, increasing organic website traffic by 80% and lead conversions by 40%. Established the Marketing Department, spearheading comprehensive branding, marketing, and corporate communications strategies that propelled brand awareness by 100%. Increased website traffic by 60% and social media engagement by 50%, driving a significant boost in brand visibility and customer acquisition. Crafted high-quality content that resonated with target audiences, fostering brand recognition by 150% and loyalty by 25%. Anticipatory identified and pursued feature posts and public relations opportunities, securing coverage in top-tier media outlets and amplifying brand awareness by 40%. Expertly managed and optimized social media platforms, cultivating a thriving online community and strengthening customer relationships.
  • Education

    • Bachelor's Degree in Computer science

      Stanford

      Jan 2018 

    Skills

    • HTML
    • CSS
    • WordPress
    • Web Development
    • Web Design
    • Digital Marketing
    • jQuery
    • Data Analytics
    • JavaScript
    • PHP
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    Languages

    • Arabic

      Fluent
    • English

      Advanced

    Training & Certifications

    • Foundations in Specialization

      ALX·2024
    • AiCE - AI Career Essentials | ALX

      ALX·2024
    • Data analytics | ALX

      ExploreAI Academy·2024
    • Advanced Marketing Analytics

      Udacity·2022
    • Introduction to Social Media Marketing

      Coursera·2022
    • Google Ads Video Certification

      Google·2022
    • 1 hour of the smart guide to make a website on WordPress from scratch

      Udemy·2020
    • 1 Hour of Futuristic Digital Marketing course

      Udemy·2020
    • 2.5 Hours of Blender 2.8 Crash Course

      Udemy·2020
    • Screens Essentials for UI Designs

      Udemy·2018
    • Web design & Development diploma

      Senior steps - IT training center·2018
    • 3 hours of Web Design for Web Developers

      Udemy·2017
    • Microsoft Certified Solutions Expert (MCSE) 30 HR

      Creative Group·2017
    • CCNA Security Course 20HR

      Creative Group·2017
    • CCNA Course 30 HR

      Creative Group·2017
    • ITIL V3 foundation Course

      Creative Group·2017
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