
Tony Mounir Amin
Digital Marketing Manager at Inspire Publishing House
Sharabeya, Cairo, EgyptWork Experience
Digital Marketing DirectorFull Time
Properties key
Feb 2025 - Jun 2025 -4 months
Egypt , Cairo
- Job Details:Built and launched a real estate website, integrating advanced features such as smart property filtering, WhatsApp live chat, blog CMS, Google Maps integration, and SEO-optimized listings to enhance user experience and lead conversion. Developed and executed a full-funnel digital marketing strategy across Instagram, TikTok, YouTube, and LinkedIn, tailored to real estate buyer personas and seasonal demand trends. Generated 3,000+ qualified leads via Meta Ads within 4 months through hyper-targeted Facebook and Instagram campaigns optimized for CPL and audience lookalikes. Scripted and produced viral video content, including a TikTok campaign that reached 44K+ views organically, enhancing brand recall and engagement with target demographics. Trained and mentored a junior marketing assistant in scripting, shooting, and editing, increasing content production capacity by 50%. Led the creative direction for campaigns — from concept, scripting, and video production to design — before handing off media buying and editing to specialized team members. Implemented SEO best practices for both website and YouTube content, improving crawlability and keyword rankings; initial results showed a 20% increase in organic search traffic.
Digital Marketing ManagerFreelance / Project
Heavenly
Nov 2023 - Present -1 yr, 8 months
Egypt , Cairo
- Job Details:Brand Development: Spearheaded the development of the brand identity and online presence, ensuring cohesive branding across all platforms. SEO Optimization: Optimized all social media profiles, descriptions, and bios for SEO, enhancing visibility and engagement. Strategic Planning: Applied the SOSTAC model for strategic analysis and content planning, effectively addressing budget challenges. Content Creation: Developed engaging Reels and visuals on a small budget, significantly boosting organic reach and engagement. Social Media Growth: Grew Instagram followers to 3K high-quality customers, increasing daily prospective customers from 2-3 to 20-30. Customer Engagement: Linked Google Maps profiles with social media accounts, improving local customer acquisition and ensuring a satisfying user experience. Performance Monitoring: Used Notion for organizing tasks and content, Metricool for performance monitoring and scheduling, and AI tools for content optimization. SEO and Design Tools: Created visually appealing content using Canva, Photoshop, Illustrator, Capcut, and optimized SEO using Ubersuggest, Semrush, and Quillbot.
Digital Marketing ManagerFreelance / Project
Inspire Publishing House
Jun 2021 - Present -4 yrs, 1 month
Egypt , Cairo
- Job Details:Spearheaded the establishment of the Marketing Department, laying the foundation for all marketing initiatives. Crafted and executed comprehensive branding strategies, enhancing brand recognition and positioning. Conducted meticulous competitor analysis, staying abreast of industry trends and developments. Effectively managed a team, fostering a collaborative and productive work environment. Optimized Google Maps profile, resulting in a significant increase in local search rankings and Google Maps views. Designed and developed eye-catching graphic designs, enhancing brand presence and visual appeal. Demonstrated expertise in WordPress website design and development, ensuring a user-friendly and engaging online presence.
Digital Marketing ManagerFreelance / Project
Organico Egypt
Apr 2021 - Apr 2024 -3 yrs
Egypt , Cairo
- Job Details:Pioneered influencer marketing strategies to reach a targeted audience of 70K, resulting in a 200% increase in brand awareness and a 100% boost in sales. Devised and implemented comprehensive SEO strategies, increasing organic website traffic by 80% and lead conversions by 40%. Established the Marketing Department, spearheading comprehensive branding, marketing, and corporate communications strategies that propelled brand awareness by 100%. Increased website traffic by 60% and social media engagement by 50%, driving a significant boost in brand visibility and customer acquisition. Crafted high-quality content that resonated with target audiences, fostering brand recognition by 150% and loyalty by 25%. Anticipatory identified and pursued feature posts and public relations opportunities, securing coverage in top-tier media outlets and amplifying brand awareness by 40%. Expertly managed and optimized social media platforms, cultivating a thriving online community and strengthening customer relationships.
Education
Bachelor's Degree in Computer science
StanfordJan 2018
Skills
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Languages
Arabic
FluentEnglish
Advanced
Training & Certifications
Foundations in Specialization
ALX·2024AiCE - AI Career Essentials | ALX
ALX·2024Data analytics | ALX
ExploreAI Academy·2024Advanced Marketing Analytics
Udacity·2022Introduction to Social Media Marketing
Coursera·2022Google Ads Video Certification
Google·20221 hour of the smart guide to make a website on WordPress from scratch
Udemy·20201 Hour of Futuristic Digital Marketing course
Udemy·20202.5 Hours of Blender 2.8 Crash Course
Udemy·2020Screens Essentials for UI Designs
Udemy·2018Web design & Development diploma
Senior steps - IT training center·20183 hours of Web Design for Web Developers
Udemy·2017Microsoft Certified Solutions Expert (MCSE) 30 HR
Creative Group·2017CCNA Security Course 20HR
Creative Group·2017CCNA Course 30 HR
Creative Group·2017ITIL V3 foundation Course
Creative Group·2017