TH

Tony Herman

Search Marketing Specialist & Digital Marketing Specialist

Cairo, Egypt

Work Experience

  • Advertising Specialist / Digital Marketing / Performance Marketing (SEM & Google Ads)Full Time

    DigiSay

    Sep 2017 - Present -7 yrs, 10 months

    Egypt , Cairo

    • Job Details:I'm managing their Ad revenue stream, Monetization portfolio and clients promotional campaigns; on the two sides of the inventory, whether its for publishers or advertisers. I'm boosting clienteles' performance online.
  • Google Ads ExpertFull Time

    DigiSay

    Sep 2017 - May 2022 -4 yrs, 8 months

    Egypt , Cairo

    • Job Details:Built and maintained a web applications that was responsible for automating over 70% of SEO daily tasks. I have designed an idea, optimized it and coded it over the course of 2 years.
  • SEO/SEM SpecialistFull Time

    Raqameyyah

    Jul 2015 - Apr 2017 -1 yr, 9 months

    Egypt

    • Job Details:Manage clients Adwords accounts and also responsible for driving organic traffic: Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. Assist in the development of online transnational or security policies. Combine secondary data sources with keyword research to more accurately profile and satisfy user intent. Create content strategies for websites. Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance. Collect and analyze Web metrics, such as visits, time on site, page views Professional Summary Skills Experience with visitor's behaviors, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, and cost per click.
  • Education

    • Bachelor's Degree in Egyptology

      Assiut University (AUN)

      Jan 2014 - Jan 2018 - 4 yr

    • High School - Thanaweya Amma

      salam modern school

      Jan 2013 

    Skills

    • SEM
    • Landing Pages
    • Marketing
    • Adwords specialist, PPC advertising
    • Google Ads
    • Adwords Interface
    • Adwords Editor
    • SEO
    • Google spreadsheet

    Languages

    • English

      Fluent
    • Arabic

      Fluent

    Training & Certifications

    • Google Adwords Search Advertising

      Google·2017
    • Advanced Adwords Book

      Brad Geddes·2017
    Share this Profile