Basic Info

Tarek Abd El Latif

15 years

Cairo Governorate, Egypt

Master's Degree

Senior Management

Work Experience

MD, social blink at Social-blink

Experience Details

MD, social blink

Operations/Management

Senior Management (e.g. VP, CEO)

managing director social blink


Company Details

Social-blink

Cairo, Egypt

1-10 employees

Marketing and Advertising

www.social-blink.com

Jan 2014 to present (2 years 11 months)
Commerical Director at 360CEM

Experience Details

Commerical Director

Sales/Retail, Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

a consultancy dedicated to improving the user experience of your website, software or product. We offer a wide range of services including consulting, testing, reviewing, benchmarking and evolution evaluation to help clients produce better products that customers find easier to use.
www.360CEM.com


Company Details

360CEM (multinational)

Dubai, United Arab Emirates

11-50 employees

Marketing and Advertising, Business Services - Other

www.360cem.com

Jan 2014 to Jun 2014 (5 months)
Manager Maketing innovation at Orange

Experience Details

Manager Maketing innovation

Marketing/PR/Advertising

Manager

1- leading and bulding the marketing innovation strategy for:,
- value added services (MMS, voicemail,,
- mobinil portals (USSD, SMS,WEB, WAP,IVR),
- mobile- wallet and
- digital marketing (SEO,SEM, Social media,facebook, youtube, digital advertising)
2- increase revenue and penetration of service usage.


Company Details

Orange (multinational)

Cairo, Egypt

More than 1000 employees

Telecommunications

www.orange.eg

Jan 2000 to Jan 2014 (14 years)
Manager, Digital marketing & Search engine optimization. at Orange

Experience Details

Manager, Digital marketing & Search engine optimization.

Marketing/PR/Advertising , Business Development

Manager

Lead , develop and empower Mobinil’s digital and online marketing brand equity & develop budget
plan to lead the Social networks force, Digital advertising, & Search engine optimization aspect into
one consistent strategy in relation to the company’s overall objectives.
• Build,direct and organize team of professionals in digital advertising, social networks management,
and Search engine optimization fields to achieve revenue conversion out of the growing mobinil digital ecosystem.
Work with Orange group affiliation to enrich, Cross benefit, and expand mobinil digital brand and team-up with top most strategies (long term and short term) for the best of the digital brand collation approaches.
• Lead mobinil’s presence on Social Media including, but not limited to, Facebook, Twitter, YouTube, Google+, Pinterest, instgram & LinkedIn, newsletter, and blogs.


Company Details

Orange (multinational)

Cairo, Egypt

More than 1000 employees

Telecommunications

www.orange.eg

Sep 2012 to Jan 2014 (1 year 4 months)
Manager, Mobinil portals (Web, mobile, USSD & IVR) at Orange

Experience Details

Manager, Mobinil portals (Web, mobile, USSD & IVR)

Business Development, Marketing/PR/Advertising

Manager

To fulfill the Mobinil unified portal objectives and establish a best of bread online presence for
Mobinil, & to serve as a true optimized customer centric portal
• Fulfill 4 main targets of the portal concept:
• Engage both customers and prospects through interesting content and interactive social features.
• Monetize the portal increasing online sales, premium content sales from the portal, as well as
availing advertising support for third parties.


Company Details

Orange

Cairo, Egypt

More than 1000 employees

Telecommunications

www.orange.eg

Aug 2011 to Sep 2012 (1 year 1 month)
Manager, Value added service development messaging & M-Money (Marketing) at Orange

Experience Details

Manager, Value added service development messaging & M-Money (Marketing)

Business Development, Marketing/PR/Advertising

Manager

Define the policy for value added services related to Mobinil mobile users in line with Mobinil
strategy, marketing policy and market need.
• Manages the vas team and ensure cooperation with the technology, customer service, finance, sales,
and HR departments
• Lead responsibility for providing Mobinil VAS strategy and offerings.
• Lead responsibility for looking after products performance and profitability
• Lead the monitoring of product life cycle and related enhancement plans and marketing ideas


Company Details

Orange (multinational)

Cairo, Egypt

More than 1000 employees

Telecommunications

www.orange.eg

Jan 2010 to Aug 2011 (1 year 7 months)
Manager, Messaging Service Platforms– Data & messaging (Technology) at Orange

Experience Details

Manager, Messaging Service Platforms– Data & messaging (Technology)

Operations/Management, Project/Program Management, IT/Software Development

Manager

Prepare VAS & system integration department budget forecast
• Define the needed plan (Technical & non-technical) courses to develop the team skills & experience.
• Prepare the Value added services & products roadmap
• Manage all the activities related to the new VAS platform injected within Mobinil network
infrastructure.
Managing messaging platform sub-function.
• Responsible for new messaging technology/supplier research & vendor selection process
• Responsible for the technical implementation life cycle of the new messaging platforms (RFQs,
vendor evaluation, vendor selection, design, ordering, implementation, testing and acceptance).


Company Details

Orange (multinational)

Cairo, Egypt

More than 1000 employees

Telecommunications

www.orange.eg

Jan 2000 to Dec 2009 (9 years 11 months)

Achievements


Awards: - Orange Bravo2011 orange global Award for (innovative ideas). - Awarded mobismart mobinil Y2011, and Y2009 (1st position for innovative solutions)

Education

DBA in marketing

Education Details

DBA

marketing

Arab Academy for Science, Technology and Maritime Transport, Egypt

Not specified

N/A

N/A

Arab Academy for Science, Technology and Maritime Transport
2009 - 2015
MBA in marketing

Education Details

MBA

marketing

Arab Academy for Science, Technology and Maritime Transport, Egypt

A / Excellent / 85 -100%

N/A

N/A

Arab Academy for Science, Technology and Maritime Transport
2005 - 2007
BSc of communication engineering in telecommuncation engineering

Education Details

BSc of communication engineering

telecommuncation engineering

Higher Technological Institute – Tenth of Ramadan City, Egypt

Not specified

N/A

N/A

Higher Technological Institute – Tenth of Ramadan City
1992 - 1998

Certifications

Certificate details

Marketing certificate

Jan 2010

N/A

N/A

N/A

STEP

N/A

Training and Courses

PMP at amideast
Jan 2004

Training/Course Details

PMP

Jan 2004

amideast

N/A

Training/Course Details

marketing diploma

Jan 2006

arab academy

- Marketing Diploma 2006 (AAGSB).

This profile is not updated!
Last update more than 2 months ago.

Jobseeker photo

Profile Skills and Keywords

360CEM3GArabicBusinessBusiness DevelopmentBusiness Services - OtherBusiness-orientedCommerical DirectorCooperationDigital MarketingEnglishFrenchGermanITInitiativeLeaderLearningMBAMD, Social BlinkManagementManager Maketing InnovationManager, Digital Marketing & Search Engine Optimization.Manager, Messaging Service Platforms Data & Messaging (Technology)Manager, Mobinil Portals (Web, Mobile, USSD & IVR)Manager, Value Added Service Development Messaging & M-Money (Marketing)MarkeingMarketingMarketing And AdvertisingMarketing CertificateMarketing DiplomaOrangePMPPositivityProgram ManagementProjectProject ManagementResult OrientationRetailSEOSalesSocial MediaSoftware DevelopmentStrategic MarketingSupportSupportiveTeam PlayerTelecommuncation EngineeringTelecommunicationsValue Added Services, VAS

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Intermediate

: Intermediate

: Intermediate

: Intermediate

German

German

: Advanced

: Advanced

: Intermediate

: Intermediate

Tools and Technologies

SEO

SEO

: Expert

: Extreme - I love it!

:

3-5 years

Social Media

Social Media

: Expert

: Extreme - I love it!

:

3-5 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

5-7 years

Business Development

Business Development

: Expert

: Extreme - I love it!

:

More than 7 years

Management

Management

: Expert

: Extreme - I love it!

:

More than 7 years

Project Management

Project Management

: Advanced

: Extreme - I love it!

:

5-7 years

3G

3G

: Intermediate

: Extreme - I love it!

:

5-7 years

Fields of Expertise

business development

business development

: Expert

: Extreme - I love it!

:

More than 7 years

markeing

markeing

: Expert

: Extreme - I love it!

:

More than 7 years

Value added services, VAS

Value added services, VAS

: Expert

: Extreme - I love it!

:

More than 7 years

digital marketing

digital marketing

: Expert

: Extreme - I love it!

:

3-5 years

social media

social media

: Expert

: Extreme - I love it!

:

3-5 years

strategic marketing

strategic marketing

: Expert

: Extreme - I love it!

:

5-7 years

Key Skills

Leader, Business-oriented, Initiative, Team Player, Supportive

Online Presence

https://eg.linkedin.com/in/tlatif

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