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thouraia fares abd el hameid

Digital Markting at Khwarizm

Haram, Giza, Egypt

Work Experience

  • Community ManagerFull Time

    Publicis Groupe

    May 2024 - Present -1 yr, 2 months

    United Arab Emirates

    • Job Details:• Implement an impactful proactive engagement strategy that has a more proactive approach when it comes to community engagement. • Day-to day management: o Daily weekday posting, on-feed community management, direct message (DM) management, and page moderation on all social platforms. o Repost curated content from brands, stakeholders, and partners o Monitoring pages o Review and respond to feedback and comments across all social media platforms. • Assign cases to Customer Care Unit (“CCU”) for resolution and ensure cases are closed online. • Respond to positive comments on activities. • Address inquiries, complaints, and responses within 24 hours. • Remove any undesirable activities from social media platforms. • Develop and maintain community management response guidelines & FAQs. • Manage crises in collaboration with relevant authorities. • Proactive social listening and monitoring day to day news
  • Affiliate Marketing SpecialistPart Time

    @hotel

    Mar 2024 - Aug 2024 -5 months

    • Job Details:Analyze consumer behavior, market trends, and competitor strategies in the affiliate marketing space. • Conduct thorough research on affiliate products or services to gather information on features, benefits, pricing, and unique selling points. • Create persuasive briefs and messaging recommendations for affiliate promotions. • Craft engaging content for affiliate marketing on social media posts • Understand the target audience's preferences, pain points, and motivations to create written content that resonates with them and drives action.
  • Digital Communication StrategistFull Time

    Womenpreneur-Initiative

    Jul 2023 - Present -2 yrs

    Belgium , Brussels

    • Job Details:•Develop and execute comprehensive digital marketing and communication strategies aligned with organizational goals and objectives. • Create and curate engaging and persuasive content for various digital platforms, including websites, blogs, social media channels, email campaigns, and more. • Plan and manage digital advertising campaigns across platforms, including search engine marketing (SEM), display advertising, social media advertising, and remarketing. • Conduct thorough market research and audience analysis to identify target segments and develop effective messaging strategies. • Optimize website content and structure for search engine optimization (SEO) to improve organic search rankings and drive targeted traffic. •Monitor and analyze key performance indicators (KPIs) and campaign metrics to measure effectiveness and make data-driven recommendations for improvement. • Manage social media channels, including content planning, scheduling, and community engagement to drive brand awareness and audience engagement. • Track and manage digital marketing budgets, ensuring efficient resource allocation and delivering an optimal return on investment (ROI). • Provide regular reports and presentations to stakeholders, showcasing campaign performance, insights, and recommendations for future strategies.
  • News Brief WriterPart Time

    @hotel

    Mar 2023 - Present -2 yrs, 4 months

    • Job Details:• Write News briefs on a daily basis for 45 different accounts • Ensure that the briefs are accurate, concise, and meet the requirements of the clients. • Follow the established guidelines and styles for each account. • Review previously written briefs and identify any errors that need to be corrected. • Make necessary amendments to the briefs to ensure that they meet the required quality standards. • Collaborate effectively with other team members to ensure that the briefs are completed on time and meet the account requirements. • Communicate with team leaders to provide regular updates on the progress of the assigned accounts. • Regularly suggest new ideas to improve the quality of the briefs and the efficiency of the department. • Share insights on the latest industry trends and best practices. • Work with the team to create content that is engaging and relevant to the target audience. • Ensure that the content is culturally appropriate and sensitive to local customs and traditions. • Stay updated with the latest news, events, and developments in the region to keep the briefs relevant and timely • Conduct research on the target audience to gain a deeper understanding of their preferences, interests, and local dialects. • Review the briefs written by other team members to ensure that they meet the required quality standards and are consistent with the established guidelines and styles. • Provide constructive feedback to help improve the quality of the briefs written by other team members.
  • Education

    • Technical Diploma in Digital marketing

      imfnd

      Jan 2019 - Jan 2019 - 0 Month

    • Technical Diploma in Marketing

      American University in Cairo (AUC)

      Jan 2015 - Jan 2015 - 0 Month

    • Bachelor's Degree in accounting

      Cairo University (CU)

      Jan 2007 - Jan 2010 - 3 yr

    • High School - Thanaweya Amma

      Giza Secondry School

      Jan 2007 

    Verified Badges

    Technical Badges:

      Skills

      • Social Media
      • Digital Marketing
      • Marketing
      • power point
      • Hard Skills
      • Content Creation
      • Digital analyst
      • Customer Care
      • social media analysis
      • MS word

      Languages

      • Arabic

        Fluent
      • English

        Advanced
      • Chinese

        Beginner
      • French

        Beginner

      Training & Certifications

      • Content marketing

        Hubspot Academy·2020
      • Digital Marketing Diploma

        IMFND·2019
      • Marketing diploma

        AUC·2015
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