Tarika Girdhar

Marketing Manager

• Job Details:Led full-stack marketing across the group brand strategy, digital growth, offline activations, PR, and community engagement. Increased patient acquisition and brand visibility through a dual strategy: always-on SEO and high-converting paid media (Meta, Google, Native). Designed and launched community wellness campaigns with strong brand lift, credibility and patient conversions. Fostered collaboration between marketing, operations, and clinical team to refine funnels and improve lead conversion. Spearheaded the successful launch of a 50-bed general hospital in 2022. Drove year-on-year revenue growth and a 45% increase in new patient acquisition by leading targeted, full-funnel marketing campaigns across digital and offline channels.

Marketing Manager

• Job Details:Built clinic-specific positioning strategies that improved local search visibility and patient engagement. Led influencer programs, geo-targeted media campaigns, and offline activations to drive acquisition. Managed ad production, creative, and performance dashboards in collaboration with Meta and Google partners. Successfully launched a longevity-focused wellness clinic, engaging a niche but high-potential community through targeted outreach and a curated audience database.

Corporate Marketing Specialist

• Job Details:Led regional influencer campaigns featuring celebrities like Kim Kardashian and activations such as Miss Europe Continental 2017. Elevated Cosmesurge’s positioning to a premium lifestyle brand through integrated PR, content strategy, and digital storytelling. Successfully launched 7 aesthetic clinics and 2 hospitals under the Emirates Healthcare Group.