Tarek Abdelhamid Sobh

Director Brand Marketing & Creative ServicesFull Time

• Job Details:1. Helped B2B/B2C clients to develop and drive their brand demand inside their markets, by using the most possible best practices gained from a solid market experiences, skills, talent, marketing researches & capabilities combined together in order to help our clients to elevate brands from second tier to first rate. 2. Incorporated the consistent use of data to make important strategic decisions, that helped to define the ideal roles required to satisfy customers and stakeholders. 3. Managed every aspect of go-to-market strategy building and implementation, including product defining, positioning, promotion, and pricing. 4. Developed strategic business plans, ensured overall profitability; revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction. 5. Helped 25+ traditional businesses in their route to digital transformation journey in order to digitize their businesses by conducting a deep situation analysis and business consultation for each. I designed a marketing plan, a customer-centric (B2C) business model, and a customer quality assurance system with a customer care internal policy besides providing tailored solutions (marketing & technology) that suited every business model. 6. Overseen the duties and outcomes of marketing & creative departments that included: in-house creative assets, creative experts, marketing professionals, suppliers, commercial photographers, stylists, print houses, media outlets, and workshops. 7. Partnered with senior level executives to achieve business goals, handled the communications between agency departments, such as business development, marketing, sales force & web development and creative, as well as marketing professionals, product designers, BI, data analysts and account executives, in order to collaborate seamlessly and efficiently due to the limitations of timelines & the restrictive project deadlines with full appreciation of risk management and quality assurance.

Creative Director & UX strategistFull Time

• Job Details:As a Creative Director: 1. Building a creative team and to set its milestones, creative process, strategy and business model. 2. To create, manage and to follow-up on the art direction of the whole online production of the company (for the internal and external projects). 3. To manage and develop a powerful up to date creative team and to monitor the creative process itself to guarantee the quality vs. productivity. 4. Doing any required researches that might be needed for any new project to enhance the overall uniqueness and the original identity of the product. As a UX strategist: 5. Conducting face to face interviews with clients to discuss their business goals, and technical needs. 6. Conduct user research, competitive analysis, and stakeholder interviews. 7. Synthesize discovery research into a strategic approach, and create deliverables such as strategy briefs, and presentation decks. 8. Collecting and formatting project requirements from both UX & product design perspectives. 9. Brainstorm coordination; present strategy briefs, decks & speaking to project stakeholders such as colleagues, clients, marketing heads, government, project owners, finance, etc... 10. To define an end to end understanding of experiences across Products to articulate the current and future state experience. 11. Create and execute research plans across qualitative, and quantitative user research, moderate studies and analyze findings across the product lifecycle to articulate human-centered problems. 12. Drive strategy and priorities through data analytics, outcome based measurements and clear, actionable recommendations. 13. Intention and business goals. 14. Implementing the Design Thinking principles starting from empathizing by defining the challenges, going down to defining the problem, ideation, prototyping and testing. 15. Collaborating with designers, programmer, S/W engineers & product teams in understanding their customer through communicating the technical image of the pre-researched and previously collected technical requirements, and to ensure the design and implementation of the product meets the vision of the original. 16. Knowledge/understanding of DevOps concepts 17. Communicate and articulate the value of UX and the rationale behind my research process and recommendations, bringing the team along my journey. 18. Gathering & organizing statistics related to the field of the product. 19. Balance business strategy with research insights in order to generate unique solutions for the clients’ digital needs. 20. Identify potential future opportunities through recommended revisions, or improvements for later stages. 21. Define audience needs in order to design the end-user personas. 22. Lead projects from a UX perspective by taking a user-cantered approach. 23. Formulate concepts and requirements into a strategic roadmap and overall approach (including IA and UX artifacts such as site maps, user journey maps, process flows, user personas, wireframes, and low-fidelity prototypes in order to demonstrate and guide the project vision). 24. Branding & Web graphics including UI design and design systems. 25. Usability. 26. Information Architecture. 27. Seamlessly designing the user journey & user flow to come up with a joyful digital Customer Experience. 28. Taxonomy & terminology creation. 29. UX copywriting & technical writing. 30. UI design & responsive layout. 31. Building Prototypes & wireframes for the whole project based on the sequence of the implementation plan. 32. Effectively prioritize projects, manage tasks, and communicate with the project management team, delivering projects on time and on budget. 33. Perform site or application audits and analyze data from various measurement tools in order to provide insights on user behaviour and identify recommended design changes. 34. Working on both focus-groups and testing strategy from creation to implementation.

Creative Art ManagerFull Time

• Job Details:1. Established a creative team of 6 web designers and UI developers - from scratch - and mentored them to build a powerful team by keeping them updated with the technological trends, mentored it, settled its main functions & milestones, managed it and designed the creative process. 2. Created the internal policy of communications and ethics for the creative team, to make sure of building a certain level of positive & influential culture that will be well-perceived across the whole organization. 3. Built the business model of the creative department and the creative strategy and its business relationships with other sectors inside the same organization. 4. Adopting collision-free strategy - specially while interacting with web development during integration periods - and web-testing team. This goal was achieved through conducting agile meetings while overseeing and monitoring the production process to maintain the quality vs. productivity relationship, in addition to conducting internal surveys and enhancing technical process and creative work flow, which resulted high quality outputs, zero turnover rate and complete satisfaction across board members and other departments. 5. Enabled exceptional collaboration among cross-functional colleagues by establishing a safe and productive environment fueled by open communication and applying best practices to build intentional positively relationship between internal clients which seamlessly reflected the quality of internal branding. 6. Overseen, designed and managed the creative direction of the whole online production of the company as well as the offline events and printouts such as marketing collaterals. 7. Conducted marketing and technical researchers that was required for any new project to enhance the overall uniqueness, productivity and the quality of the brand identity of the digital products and to completely avoid rework. 8. Delivered high quality production within the agreed deadlines. 9. Developed a technical guidelines of the creative department, that was designed specially to fit the business field of the company which included; new media, online advertising and web production (frontend development). 10. Achieved the maximum level of client's satisfaction.