Tamer Abdulbaky

Marketing ManagerFull Time

• Job Details:• Developing and executing the marketing activities in KSA & UAE • Building Marketing Plans, Mix development, Communication Development, Planning and executing Brand Activation Events as well as On-ground Activities. • Manage the marketing budget. • Run 360-degree marketing campaigns ATL and BTL. • Developing required packaging for the brand by developing the artworks and attending OLA for new products or new suppliers. • Working closely with the R&D team to evaluate current performance and suggest new products. • Working closely with sales managers in delivering the business objectives and maximizing the company profitability. • Preparing quarterly presentations showing brand performance using Retail Audit along with relevant analysis of Product development & new product launches. • Preparing monthly presentations showing brand performance across KSA using monthly sales reports. • Developing required POSM for the brand. • Developing the relationship with the creative agency and evaluating their performance. • Developing the relationship with the suppliers of marketing to lead to high-quality service at the best prices. • Building and executing the customer loyalty program. • Working closely with the cross-functional business team to prepare the annual budget plan for the sales and marketing department. • Developing branding tools, items, and gifts. • Building and executing the digital marketing plan including Social Media Plan, content plan, content calendar, SEO Plan, and Online Advertising Plan. • Executing the Digital campaigns across social media such as Twitter, Instagram, Facebook, Snapchat, Youtube, and Google Adwords. • Measure and report performance of all digital marketing campaigns, and assess against goals • Design, build and maintain the social media presence • Develop graphics and layouts for product illustrations. • Proofreading to produce accurate and high-quality work. • Review and approve the social media content. • Identify trends and insights, and optimize spend and performance based on the insights. • Brainstorm new and creative ideas for growth strategies. • Plan, execute, and measure experiments and conversion tests. • Optimize the website to appear in the first results on search engines with related keywords.

E-commerce ManagerFull Time

• Job Details:• Manage the E-Commerce channel by using Magento system. • Prepare the business plan of the E-Commerce channel. • Create the e-commerce operation plan (logistic and digital) • Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in the online store. • Manage all online activity in relation to traffic acquisition, sales, conversion, and a/b testing and reporting • Develop and implement E-commerce strategy in order to improve website performance • Creating promotional offers and checking to see that these are uploaded precisely. • Work with developers to improve the website and the mobile applications • Research market in order to discover new trends and technologies in order to improve website performance • Analyze various data in order to deliver data-driven strategies in order to deliver top performance and achieve KPIs • Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates, email marketing, and social media marketing • Executing the conversions of digital campaigns across social media such as Twitter, ads Instagram ads, Facebook ads, Snapchat ads, YouTube ads, TikTok ads, and Google AdWords. • Optimize the website to appear in the first results on search engines with related keywords • Analyzing the website and the mobile apps by using related tools such as Google Analytics, Firebase, Moz, and Alexa to increase the effectiveness of strategies. • Measure and report performance of all digital marketing campaigns, and assess against goals • Identify trends and insights, and optimize spending and performance based on the insights. Achievements: Develop and launched the e-commerce channel for home delivery: • Started in one city and within one year expanded the coverage to 6 cities • Using customized dual temperature-controlled vans for child and frozen products • Currently we deliver more than 4000 orders/month

Brand ManagerFull Time

• Job Details:• Building Marketing Plans, Mix development, Communication Development, Planning and executing Brand Activation Events as well as On ground Activities. • Building digital Marketing plan including E-Commerce Plan, Social Media Plan, SEO Plan and Digital Advertising Plan • Lead the brands team in product development, and new product launches and initiatives • Lead the brand team in research projects launches and analyses. • Prepare quarterly presentations showing brand performance using Retail Audit and daily sales reports along with relevant analysis Product development & new product launches • Review and analyze brand performances and competitive environment. • Work closely with cross- functional business team in delivering the business objectives and maximizing the company profitability. • Develop required POSM for the brands in order to best communicate brand attributes and stimulate consumer's demand. Furthermore ensure and control appropriate use and placement of materials by the field. • Ensuring most efficient buying for media content, with premium positioning and placement • Develop the relationship with creative agencies and evaluating their performance, to leading to high quality service at best prices. • Run 360 degree marketing campaigns ATL, BTL &digital