
Tamara Abdelaziz
Head of creative strategies and social media
Cairo, EgyptWork Experience
Head of creative strategies and social mediaFull Time
Cconnect
Aug 2019 - May 2022 -2 yrs, 9 months
Egypt , Cairo
- Job Details:Setting the launch plan of Arabian Coffee Institute in KSA • Responsible of increasing the agency’s monthly revenue of an average of 50k • Organically increased Almohanad Almarwai’s (Top Coffee Q-Grader in KSA) followers an additional 1k in one month • Closed a deal of 200k for a 2 months project for El Gouna International Squash Open in 2021 • Managing to put an enhancement strategy for Eggspectation and Shakespeare & Co Qatar • Marketing and Creative Strategies Consultant for the Qatari market in partnership with HDigital • Launching of The Drive by Waterway • Creating the brand’s slogan for The Drive by Waterway • Responsible of launching Hydepark’s North Coast’s billboard summer campaign for their new project • Putting the strategy and manage the launch of 5 new restaurants • Supervising on the creation of a new radio jingle campaign for Johnny Carinos • Responsible of the development of Butcher’s Burger business by initiating a new product to be sold in supermarkets • Successfully landing one of the biggest deals for the year of 2019 worth 500k • Being part of the launch campaign for Nestle’s new flavored fizzy water in Egypt • Increasing brand awareness of a newly launched mobile application by 20% through the use of social media
Marketing managerFull Time
Cold stone creamery
Mar 2019 - Aug 2019 -5 months
Egypt , Cairo
- Job Details:• Introduced a new initiative of packed ice creams to be sold in hypermarkets • Supervised on the branding of the new packages
Social media account managerFull Time
Feb 2018 - Feb 2019 -1 yr
Egypt , Cairo
- Job Details:Handling Corporate Accounts in the agency • Create Quarter Media Strategies/ Monthly reports/ Competitive analysis. • Analyze and report social media actions on a monthly basis for successes and new opportunities. • Develop brand awareness and online reputation through researches and media plan. • Worked with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries. • Create engaging and professional visuals that reflect client and their brand. • Create timely and engaging content optimized for platform used and intended audience. • Work with teams to create a solid branding message that’s reflected across social media content. • Ensure to submit the content calendars on time. • Organize the work flow.
Senior creative strategistFull Time
Feb 2017 - Feb 2019 -2 yrs
Egypt , Cairo
- Job Details:Building and executing social media strategy through competitive and audience research. • Developing content strategy. • Overseeing content requirements and creating content strategy deliverables across a project life cycle. • Creation of marketing campaigns and activations. • Creation of marketing recommendations • Creating development plans for online content • Calendar planning. • Overlooking content creators creative content for online platforms.
founder and ownerFull Time
Goodies
Sep 2016 - Jan 2020 -3 yrs, 4 months
Egypt , Cairo
- Job Details:Responsible for baking Goodies products along with two assistants and delivery of orders • Handling the digital marketing and the social media platforms for the brand • Lead booth presence in multi sites and food markets in Cairo (Shorouk Heliopolis Club, West town hub, Flea market in Aquarium Grotto Market) • Created the business logo and packaging. • Created NPIs (new product initiatives) and seasonal products
Education
Bachelor's Degree in Marketing
Misr International University (MIU)Jan 2012 - Jan 2016 - 4 yr
High School - American diploma
Egyptian American International SchoolJan 2012
Achievements
Featured on ads of the world Won a bronze medal in Cairo’s Basketball Championship which took place in Alexandria.(09-10) Most valuable player in Cairo’s Basketball Championship (08-09) gold medal in Cairo’s Basketball Championship.(07-08) Won First Place in the “Allstar” Basketball camp which took place in Switzerland (06-07) Attained Best playmaker trophy in the camp (06-07)
Skills
- Microsoft Word
- Microsoft Powerpoint
- English Education
- computer
- Social Media Strategy
- Social Media Advertising
- Negotiation
- Client Relationship Management
- Business Development
- Problem Solving
Languages
English
FluentArabic
FluentFrench
AdvancedSpanish
Intermediate
Training & Certifications
Spanish
private tutor·2016