
Tasneem Ali
Social Media Marketing Specialist/Copywriter/Content Creator/Writer
Cairo, EgyptWork Experience
Social Media Marketing SpecialistFull Time
Bebrand Advertising Agency
Sep 2018 - Jun 2019 -9 months
Egypt , Cairo
- Job Details:• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action. • Set up and optimize company pages within each platform to increase the visibility of a company’s social content. • Moderate all user-generated content in line with the moderation policy for each community • Create editorial calendars and syndication schedules. • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. • Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players and coordinate actions.
Writer/Copywriter/Content CreatorFull Time
Niche Magazine
Sep 2018 - Jun 2019 -9 months
Egypt , Cairo
- Job Details:• Writing, reviewing and publishing original, unique, and quality content related to Luxury and Lifestyle. • Convert ideas into enriching write-ups, including short & length articles, PR articles, Twitter/LinkedIn/Facebook updates and posts, product & service descriptions & informational content. • Write and edit content while ensuring a high level of grammatical accuracy, brevity, and syntax. • Conducting background researches to maintain originality and accuracy. • Monitoring and responding to user-generated content. • Proactively acquainted with the latest updates in the industry to create necessary content for the magazine.
Social Media StrategistFull Time
Hive Studio Creative Agency
Mar 2018 - Sep 2018 -6 months
Egypt , Cairo
- Job Details:• Design social media strategies to achieve marketing targets • Manage, create and publish original, high-quality content • Overseeing the social media strategy for our clients • Administer all company social media accounts ensuring up-to-date content • Improving the usability, design, content, and conversion of our clients’ social networks and websites • Liaise with writers and designers to ensure content is informative and appealing • Evaluating customer research, market, conditions and competitor data • Prepare weekly and monthly reports on web traffic and ROI • Stay up-to-date with new digital technologies and social media best practices
Education
BComm in Accounting
Helwan UniversityJan 2006 - Jan 2011 - 5 yr
High School - IGCSE
Al Amal Language SchoolsJan 2006
Skills
- Internet
- Microsoft Office
- Online tools: Social Media statistics, Social Media reports, Social Media monitoring, SEO, Online Advertising, Market Research
- Quality Assurance
- Adobe Photoshop
- Market Research
- Social Media
- Inbound Marketing
- Content Creation
- Paid Media Marketing
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Languages
English
Fluent
Training & Certifications
Content Marketing
Udemy·2020Search Engine Optimization (SEO)
Integrated Marketing Foundation (IMFND)·2016Search Engine Optimization (SEO)
Integrated Marketing Foundation (IMFND)·2016Diploma in Digital Marketing
Shaw Academy (Online Educator)·2016Advertising Fundamentals
LinkedIn·2016Facebook Advertising Fundamentals
LinkedIn·2016Internal Auditor
TUV Rheinland·2015Root Cause Analysis Method (RCAM) and 5 Whys Technique
SGS·2014Professional Business Writing
IMI International·2014Quality Awareness (ISO 9001)
Hindawi Publishing Corporation·2012