taha moukrim

Senior Digital Marketing Specialist

• Job Details:Led omni-channel campaigns across Meta Ads, Google Ads, LinkedIn, improving lead acquisition by 35% and lowering cost-per-lead by 28%. Devised quarterly growth marketing strategies, reporting directly to the CEO and aligning digital performance with business KPIs. Managed retargeting & email automation flows, boosting LTV and retention rates by 20%. Directed freelancers and designers in launching content funnels tailored to e-commerce and B2B verticals.

Digital Marketing Associate

• Job Details:Achieved 30% increase in ROI for brands like Inwi, Marjane, and Royal Air Maroc by optimizing campaigns across Facebook Ads, Google Ads, and TikTok Ads. Managed ad budgets of $75k+ per month, consistently delivering on key performance indicators such as CTR, conversions, and cost per acquisition (CPA). Improved customer acquisition rates by 25% by refining targeting strategies and optimizing ad creatives.

Performance Marketing Manager

• Job Details:Delivered performance marketing and funnel strategies for businesses in real estate, beauty, sports, FMCG, e-commerce, and B2B SaaS. Generated over $750k in client revenue through paid media campaigns and conversion rate optimization. Developed SEO strategies that increased organic traffic by 60%+, particularly for cosmetics and fitness startups.