Basic Info

Sumit Gaikwad

7 years

Pune, India

Master's Degree

Manager

Work Experience

Manager - Strategic Partnerships, Digital at Wise Guy Research Consultants

Experience Details

Manager - Strategic Partnerships, Digital

Business Development

Manager

• Develop and execute programs to drive B2b Lead gen pipeline and revenue goals leveraging key channels such as digital advertising, webinars, direct mail, creating revenue opportunities
• Work with Marketing Operations team on database segmentation and data quality
• Coach operations team through implementation of new systems and operational changes


Company Details

Wise Guy Research Consultants

Pune, India

101-500 employees

Internet/E-commerce

N/A

Jun 2017 to present (7 months)
Senior Manager – Publisher Acquisitions (Native Ads) at Inuxu Digital Media

Experience Details

Senior Manager – Publisher Acquisitions (Native Ads)

Operations/Management

Manager

• Build and grow deep, strategic partnerships with new and existing publisher clients using Adgebra – Inuxu’s ad technology and monetization capabilities
• Achieve revenue and strategic goals through the expansion of Inuxu’s core products (video, mobile display, native ad units) by uncovering and solving publisher business needs
• Lead a team of 3 campaign operations specialists


Company Details

Inuxu Digital Media

Pune, India

51-100 employees

Internet/E-commerce

N/A

Oct 2016 to Jun 2017 (8 months)
Senior Manager - Operations at Mth Sense

Experience Details

Senior Manager - Operations

Project/Program Management

Manager

• Management of direct key publisher and ad network accounts across US, UK, Canada and India
• Actively drive and manage prospective clients technology evaluation, using knowledge of the business environment and competitive programmatic landscape to make informed and logical recommendations
• Effectively managed the customer relationship, ensuring smooth transition of accounts
• RTB partner exchanges include: AdX, Pubmatic, AppNexus, AOL, OpenX and Pulsepoint
• Build and review proposals, RFPs and marketing collaterals


Company Details

Mth Sense

Pune, India

11-50 employees

Online Media , Marketing and Advertising, Internet/E-commerce

N/A

Jul 2015 to Sep 2016 (1 year 2 months)
Senior Manager - Revenue Delivery & Operations at Inuxu Digital Media

Experience Details

Senior Manager - Revenue Delivery & Operations

Project/Program Management

Manager

•Tasked to drive the strategic direction of Inuxu’s business with premium publishers across India & new markets
•Develop and grow Inuxu’s market presence in programmatic, video, mobile and display capacities
•Responsible for full profit plan across email, display, and other interactive products for Inuxu
•Ensure seamless execution and SLA adherence (Track performance through metrics)
•Review business requirements periodically and redesign process.


Company Details

Inuxu Digital Media

Pune, India

11-50 employees

Online Media , Internet/E-commerce, Marketing and Advertising

N/A

Mar 2014 to Jun 2015 (1 year 3 months)
Campaign Manager at Mode Media Corporation

Experience Details

Campaign Manager

Project/Program Management

Manager

• Campaign setups and management, optimizations, effective deliveries
• Ad campaigns include: Hub Sponsorships, mobile & video, behavioral targeting, demographic targeting
• Support Account Executive and Account Manager in campaign planning, execution, and client service support.
• Built competent teams through effective recruitment, mentoring, training
• Engage in weekly, monthly and quarterly calls with the onshore stakeholders to discuss project status, issues and future plans for revenue deliveries


Company Details

Mode Media Corporation

Pune, India

501-1000 employees

Online Media , Outsourcing/Offshoring , Marketing and Advertising

N/A

Dec 2012 to Mar 2014 (1 year 3 months)
Analyst at EClerx Services Limited

Experience Details

Analyst

Project/Program Management

Experienced (Non-Manager)

• Manage processes in the development of solutions and services to support clients in their online business
• Deployed projects supporting - campaign management, content management, social media, web analytics
• Lead team of 7 quality analysts responsible of publishing products live on regional client sites (Americas/EMEA/APAC)
• Managed campaigns throughout the flight, ensuring delivery meets all campaign requirements


Company Details

EClerx Services Limited

Pune, India

More than 1000 employees

Outsourcing/Offshoring , Online Media , Internet/E-commerce

N/A

Jun 2010 to Aug 2012 (2 years 2 months)
Business Development Associate at Granart Polyforms

Experience Details

Business Development Associate

Customer Service/Support, Marketing/PR/Advertising , Sales/Retail

Entry Level

• Hired to grow marketing strategies, sales, & develop client relationships with B2B and B2C initiatives
• Accountable for completing sales objectives and general quality of service
• Produced costs opportunities to support repeat sales
• Send follow-up marketing materials and build follow-up calls/monthly until relationship is recognized
• Call and face-to-face visit to prospective, new and present customers to assist new business


Company Details

Granart Polyforms

Pune, India

11-50 employees

Furniture , Architectural and Design Services, Business Services - Other

N/A

Jan 2009 to Jan 2010 (1 year)

Achievements


• Over 120% business growths in the last 12 months. Consistently growing business for one of the largest accounts in the organization (Ecommerce client)
• Excellent client satisfaction track record, managing stakeholders across the Indian market space (Premium Publishers)
• Successfully added 25 publishers, maximizing revenue generation in excess to INR ₹50 lacs month on month
• Developed strategies that improved productivity by up to 30%
• Deployed marketing campaigns for two key accounts that catapulted revenues up to 40% (BFSI & E-com)




• Promoted to order manager within six months of engagement with Mode Media.
• Appointed as first point of contact for pre-sales, inventory checks & reporting for Canadian region.
• Developed and managed the digital media portfolio for Unilever, Target, L’Oreal, Microsoft, Nike etc



• Achieved USD $1M revenue for a 1 year old new account (Leading drugstore chain in US)
• Awarded two spot rewards for best performance in quality analysis, operations and content publications
• Consistently rated Band 1 (Highest appraisal rating) in eClerx with frequent spot rewards



• Overshot stretch business targets by 30% while maintaining excellence in terms of client satisfaction
• Pitched independent business and won incumbent accounts from leading competitors.(Vodafone stores)
• Lead new business and activated strategic revenue streams such as search marketing, social media etc.



Participated in various roadshows, plays and social activities during college.

Education

MBA in Marketing

Education Details

MBA

Marketing, International business

University of Wales, United Kingdom

B / Very Good / 75 - 85%

International Marketing, Finance Accounting, Macroeconomics, Statistics

N/A

University of Wales
2007 - 2009
Bachelors of Commerce in Commerce

Education Details

Bachelors of Commerce

Commerce

University of Pune, India

B / Very Good / 75 - 85%

Costing, Finance

N/A

University of Pune
2004 - 2006
High School - Other

High School Details

Other

Loyola High School

India

2001

B / Very Good / 75 - 85%

N/A

Loyola High School
2001

Certifications

Certificate details

Advanced Online Advertising Programme

Jun 2012

N/A

N/A

N/A

Google

N/A

Training and Courses

Training/Course Details

Search Engine Marketing

Mar 2011

SEO Institute

N/A

Jobseeker photo

Profile Skills and Keywords

AdexchangesAdserversAdvanced Online Advertising ProgrammeAnalystAnalyticalAnalytics And Online Media TechnologyArchitectural And Design ServicesBooksBusinessBusiness DevelopmentBusiness Development & Strategic AllianceBusiness Development AssociateBusiness Services - OtherCSSCampaign ManagerCommerceCommunicatorContent Management SystemsCustomer ServiceCustomer-orientedDisplay, Mobile, Video AdvertisingE-commerceEnglishFurnitureGoogle AnalyticsHindiInternational BusinessInternetLeaderMBAManagementManager - Strategic Partnerships, DigitalMarathiMarketingMarketing And AdvertisingMarketing OperationsMicrosoft PowerPointOffshoringOnline MediaOutsourcingProcess Setup, Mapping, Business Sustenance, KPI'sProgram ManagementProgrammatic AdvertisingProjectProject ManagementReal Time BiddingRetailSalesSearch Engine MarketingSenior Manager - OperationsSenior Manager - Revenue Delivery & OperationsSenior Manager Publisher Acquisitions (Native Ads)Startup OperationsSupportTeam Building, Training & MentoringTeam PlayerTech ProductsTechnologyTransitionsTrendsWebsites

Self-assesed Skills

Languages

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Hindi

Hindi

: Fluent

: Fluent

: Fluent

: Fluent

Marathi

Marathi

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Google Analytics

Google Analytics

: Expert

: Extreme - I love it!

:

3-5 years

Adservers

Adservers

: Advanced

: High

:

5-7 years

Microsoft PowerPoint

Microsoft PowerPoint

: Advanced

: High

:

5-7 years

Adexchanges

Adexchanges

: Advanced

: High

:

3-5 years

Content Management Systems

Content Management Systems

: Advanced

: High

:

1-3 years

Project Management

Project Management

: Advanced

: High

:

3-5 years

Programmatic advertising

Programmatic advertising

: Intermediate

: High

:

3-5 years

Real Time Bidding

Real Time Bidding

: Intermediate

: High

:

3-5 years

CSS

CSS

: Beginner

: Medium

:

Less than 1 year

Fields of Expertise

Project Management

Project Management

: Expert

: Extreme - I love it!

:

5-7 years

Online Media

Online Media

: Advanced

: Extreme - I love it!

:

3-5 years

Business Development & Strategic Alliance

Business Development & Strategic Alliance

: Advanced

: High

:

3-5 years

Team building, training & mentoring

Team building, training & mentoring

: Advanced

: High

:

3-5 years

Transitions

Transitions

: Advanced

: High

:

3-5 years

Analytics and online media technology

Analytics and online media technology

: Advanced

: High

:

3-5 years

Display, Mobile, video advertising

Display, Mobile, video advertising

: Advanced

: High

:

3-5 years

Process setup, mapping, business sustenance, KPI's

Process setup, mapping, business sustenance, KPI's

: Advanced

: High

:

3-5 years

Marketing Operations

Marketing Operations

: Advanced

: Extreme - I love it!

:

3-5 years

Startup operations

Startup operations

: Intermediate

: High

:

1-3 years

Key Skills

Analytical, Leader, Communicator, Customer-oriented, Team Player

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