Sonali Thadhani

Marketing Operations Coordinator

• Job Details:Optimized marketing automation and CRM platforms (HubSpot Marketing Hub, Salesforce) to enhance reporting accuracy and pipeline visibility. Managed multi-channel campaigns, implemented integrated demand generation and automated lead handoffs, achieving a 10% increase in qualified leads and reduced response times. Refined lead scoring models and marketing-sales collaboration to improve prospect prioritization and enhance sales efficiency. Owned end-to-end webinar campaign management—planning, promotion, execution, and follow-up—using HubSpot, Zoom, and Restream, generating 350+ qualified leads and improving MQL-to-SQL conversions through automated workflows and real-time sales notifications. Built segmented email workflows aligned to lead lifecycle stages, implemented targeted nurture campaigns, and optimized engagement through A/B tested subject lines and CTAs—resulting in a 20% boost in campaign performance.

Marketing Content Designer

• Job Details:Led the conceptualization and launch of the company’s inaugural digital resource center, significantly boosting customer engagement. Orchestrated a full-funnel SEO content strategy that resulted in a 25% surge in organic traffic and increased inbound demo requests.