Basic Info

Sherif Khoursheid

More than 15 years

Cairo, Egypt

Bachelor's Degree

Senior Management

Work Experience

FMCG & Commercial Consultant at Freelance

Experience Details

FMCG & Commercial Consultant

Operations/Management

Senior Management (e.g. VP, CEO)

Creating Value | Maximizing Growth | Improving Business Performance


Company Details

Freelance

Egypt

N/A

Agriculture/Fishing/Farming, FMCG, Food and Beverage Production

N/A

Jan 2017 to present (7 months)
Executive Manager at Wadi Food Industries

Experience Details

Executive Manager

Operations/Management

Senior Management (e.g. VP, CEO)

A leading Agro business company which began in 1986 with 7,000 olive trees planted on 30 hectares of desert land along the Cairo- Alexandria Desert Road. Today Wadi has grown to more than 930 hectares of organic olive trees, wine grapes, fruits and vegetables. The company is also currently cultivating an impressive 956 hectares of additional land located under sea level depression west of the Nile Delta in Wadi Natroun. In 1995 Wadi Food extra virgin olive oil was introduced to the Egyptian market. In1996, the company built pickling and storage facilities and introduced table olives, pickles and olive pastes to the market. The following year, Wadi Food acquired a first-class industrial mill, further improving the quality of its olive oil. Wadi Food has since built state of the arts facilities in Sadat City and Wadi Natroun to process and package table olives. In August 2011 Wadi Food inaugurated its modern olive processing factory in Wadi Natroun. This state of the arts facility is designed to process 16,000 metric tons of table olives. Since the first bottles of Wadi Food extra virgin olive oil reached supermarket shelves in the mid-1990s, the company has rapidly evolved into a market leader through its strict adherence to superior quality standards and by diligently meeting the needs of an increasingly sophisticated and health-conscious market. Wadi Food has successfully introduced more than 100 products to millions of satisfied consumers in Egypt and abroad and is continuously developing and marketing new ones. Wadi Food products are distributed to customers in Egypt through WADI FOOD CORNER outlet stores, major supermarkets and retail stores, and are purchased by 85% of Egyptian five-star hotels and resorts. The company is also a leading Egyptian exporter to Canada, France, Greece, Italy, Japan, Kuwait, Libya, Malta, Oman, Saudi Arabia, Slovenia, Spain, South Africa, Sudan, United Arab Emirates, United Kingdom, United States, and Yemen. Wadi Food’s economies of scale, as well as sound marketing and distribution policies have led to the doubling of total sales volume over the past five years alone.

Responsibilities:

➢ Managing all hands-on operational aspects of the Company & ensuring the achievement of profit targets & controlling expenses.
➢ Manage the relationship within the business “ Manufacturing, Supply Chain, Sales & Marketing”.
➢ Develop & implement the commercial strategy, brand & product strategy & deliver profitable growth.
➢ Building brand equity, increasing market share & driving new product development
➢ Establish a positive & effective working relationship with finance to deliver complete & accurate results.
➢ Drive performance management on the KPIs including demand, availability gaps, price achievement, profitability & working capital.
➢ Provide positive leadership to the business by living the values, create & maintain the work environment that delivers superior performance.


Company Details

Wadi Food Industries

Cairo, Egypt

More than 1000 employees

Agriculture/Fishing/Farming

www.wadigroup.com.eg

Apr 2014 to Dec 2016 (2 years 8 months)
General Manager at Mobilera

Experience Details

General Manager

Operations/Management

Senior Management (e.g. VP, CEO)

A Leading CRM based mobile marketing & advertising company winner of MMA award & ranked one of top 10 mobile marketing worldwide that have presence in more than 15 countries. Mobilera's service offering cover typical messaging based mobile marketing & 360 degree full interactive marketing services on mobile, web, outdoor & indoor interactive kiosks & touch screens. Mobilera developed CRM based technology platform for clients who want to increase loyalty as well as increase product sales & market share a unique community marketing services for telecom operators to increase their subscriber base, reduce churn, increase ARPU. Mobilera designed & manages more than 7 community clubs for 5 telecom operators in 18 different countries covering more than 20 million subscribers.
Joined Mobilera in April 2011 in the capacity of General Manager for its new operation in Egypt with Etisalat Misr to run the first telecom community youth club in Egypt.



Achievements:
➢ Establishing Mobilera Egypt.
➢ Launching the first community club for youth in Egypt with a telecom operator Etisalat Misr .
➢ 850,000 subscribed to the club in 5 months.
➢ 100,000 likes on face book in 5 months.
➢ Achieving 10% club engagement.
➢ Club Churn rate is lower than the operator control group.
➢ Club ARPU is higher than operator control group.

Responsibilities:
➢ Managing all hands-on operational aspects of the Company & ensuring the achievement of profit targets & controlling expenses.
➢ Ensure all the policies & procedures are implemented & adhered by all departments.
➢ Building the Company image by collaborating with customers, business partners, government, community & employees; enforcing ethical business practices.
➢ Planning Administration.
➢ HR Management, Project Management, Marketing & Sales Management, Financial Management, IT Management & Administration Management.


Company Details

Mobilera (multinational)

Turkey

101-500 employees

Marketing and Advertising, Marketing and Advertising, Telecommunications

www.mobilera.com

Apr 2011 to Mar 2014 (2 years 11 months)
Chief Operations Officer at El-Rashidy El-Mizan Confectionery Factories Development Company

Experience Details

Chief Operations Officer

Operations/Management

Senior Management (e.g. VP, CEO)

A Leading Manufacturer & Distributor of Halawa, Tahina & Confectionery & distributor for Americana Canned Food “Beans, Mushrooms & Tuna“. Joined El-Rashidy El-Mizan Company in June, 2009 in the capacity of Commercial Director & member of the Ex. Com that set the company strategy. In June 2010, promoted to the position of Chief Operations Officer.

Achievements:
➢ Devised a comprehensive turnaround strategy.
➢ Challenged to turnaround declining sales to + 40%, profit margins to +5% & market share to 14%.
➢ Halawa & Tahina : new packaging technology & Modernized labeling.
➢ Confectionery: improving product offering & launching new product range.
➢ Become “ BIG No. 2 ” player in the Halawa / Tahina market.
➢ Grow numeric & weighted distribution particularly in the Cairo & Alexandria region.
➢ Successfully developed & increased presence in the Modern Trade & HORECA.
➢ Position product as “ The Authentic “ Halawa/Tahina within local and export markets.
➢ Modernize and Expand manufacturing & storage capacity to be the platform for rapid expansion.
➢ Increased Market share from 6% to 14%. “AC Nielsen”.
➢ Directed, managed & coordinated the successful re-launch of El-Asly brand.

Responsibilities:
➢ I was the daily communicator of the vision and mission to the organization.
➢ Working closely with the Managing Director.
➢ Responsible for business planning and insuring that all the team members understood the plan and exactly how their role impacted the success of that plan.
➢ Functional responsibilities included: Marketing, Sales "local & export markets , Supply Chain, Operations, Manufacturing, Strategic Planning, Human Resources, Risk Management, Quality Assurance, Information Systems, and General and Administrative.


Company Details

El-Rashidy El-Mizan Confectionery Factories Development Company

Egypt

501-1000 employees

FMCG

N/A

Jun 2009 to Mar 2011 (1 year 9 months)
Commercial Director at Swiss Premium Foods Co. Egypt “SADAFCO Group”

Experience Details

Commercial Director

Manufacturing/Production

Senior Management (e.g. VP, CEO)

Manufactures & Distribute Dairy, Beverage, ice cream, Food products & Licensee of Movenpick ice cream brand. Joined the Swiss Premium Foods Company in August, 1995 in the capacity of Senior Sales Supervisor. Promoted to the position of Area Sales Manager in January, 1997. In October, 1998 I was promoted to the position of Assistant Marketing & Sales Manager. In July 2000 I was promoted to the position of Marketing & Sales Manager. In January, 2004, I was promoted to the position of Marketing & Sales Director. In January, 2007 I was promoted to the position of Commercial Director.

Achievements:
➢ Successfully launched Movenpick ice cream brand in Egypt, Libya, Jordon & Lebanon & to become number One premium ice cream brand in Egypt.
➢ Successful record in HORECA sales for Movenpick & Maxo ice cream brands.
➢ Increased Market share from less than 1% to 12%. “Source Euromonitor”.
➢ Directed & coordinated another successful launch of Maxo ice cream brand which is Sadafco owned brand.
➢ Successfully leading Maxo ice cream brand to become one of the main players in the market.
➢ Successfully launching UHT milk, Drinks, Juices & Tomato Paste by SADAFCO & Lead a team in developing and marketing several new product lines.
➢ Sales value Septupled from 1996 to 2008, Quadruplet sales volume from 1996 to 2008.
➢ Increased profitability, Increased customer base & Improved brands distribution.
➢ Successfully build a strong, ambitious, self confident & well trained sales team.
➢ Improved collection, reduced credit period & decreased outstanding receivables.
➢ Successfully penetrating the Lebanese, Jordanian, Ethiopian, South African & Libyan market.
➢ Successfully launched Sadafco ice cream impulse products in the Egyptian market.

Responsibilities:
➢ Developing Marketing Objectives, Marketing mix, Market Research, Market Analysis & Marketing Budget ( Adv., Promotion, P.O.S, PR, etc….)
➢ Developing an effective business & marketing plans & execution of the plans after approval from executive committee.
➢ Recommending long & medium corporate objectives, strategy & plans.
➢ Controlling the elements of the strategic network & developing company operations.
➢ Creating capital, operational & sales budgeting & responsible for its implementations.
➢ Defining & exploring new business, products & market opportunities (catering, retail, Franchise & export).
➢ Specifying and achieving annual sales targets & monitoring financial costs, expenses & ensure they are in adherence to the budget.
➢ Organizing the selling function, develop sales distribution & increase distribution efficiency.
➢ Responsible of the P&L, achieving sales targets & monitoring stocks movement.
➢ Make decisions on what promotions & discounts given.


Company Details

Swiss Premium Foods Co. Egypt “SADAFCO Group” (multinational)

Cairo, Egypt

501-1000 employees

Dairy , Manufacturing, FMCG

N/A

Aug 1995 to May 2009 (13 years 9 months)
Credit Sales Professional at Saudi Import Company Distributor for P & G

Experience Details

Credit Sales Professional

Sales/Retail

Entry Level

Saudi Import Company Distributor for P & G "FMCG": June 1993 to July 1995
A leading Saudi Arabian Distributor for Procter & Gamble Health and Skin-Care Consumer Products. Joined the Saudi Import Company in June, 1993 in the capacity of Van Salesman for Riyadh Area. Promoted to the position of Credit Salesman for the South Area of Saudi Arabia in October, 1993 till 30th of July, 1995.
➢ Responsible for achieving annual target & monitoring stocks movement.
➢ Develop sales & distribution.
➢ Define the collection strategy.
➢ Improve coverage and increase customer base.
➢ Increase product flow efficiency from W/S to Retailers.
➢ Increase visibility of products.

Achievements:
➢ Promoted to Credit Sales Professional in record time 2 months.
➢ Increased sales by 25% & improved brand distribution numeric & weighted & increased customer base, .
➢ Decreased return products through better quality control & reduced credit period from over 120 days to less than 90 days.
➢ Achieving targets set by management.


Company Details

Saudi Import Company Distributor for P & G

Saudi Arabia

N/A

Cosmetics , FMCG

N/A

Jun 1993 to Jul 1995 (2 years 1 month)

Education

Bachelor Of Commerce in Accounting

Education Details

Bachelor Of Commerce

Accounting

Alexandria University, Egypt

C / Good / 65 - 75%

N/A

N/A

Alexandria University
1987 - 1991
Bachelor's Degree in Accounting

Education Details

Bachelor's Degree

Accounting

Faculty of Commerce, Alexandria University, Egypt

C / Good / 65 - 75%

N/A

N/A

Faculty of Commerce, Alexandria University
1990 - 1991
College Diploma in Math

Education Details

College Diploma

Math

Victoria College, Egypt

B / Very Good / 75 - 85%

N/A

N/A

Victoria College
1990 - 1990
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Victoria College

Egypt

1987

C / Good / 65 - 75%

N/A

Victoria College
1987

Certifications

Certificate details

Senior Executive Program by Harvard Business School

Dec 2005

N/A

N/A

N/A

Harvard Business School.

N/A

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Profile Skills and Keywords

AccountingAgricultureArabicBusiness DevelopmentBusiness-orientedChief Operations OfficerCommercial DirectorCommercial ManagementCommunity MarketingCosmeticsCredit Sales ProfessionalDairyDairy ProductsDevelopmentDigital MarketingDocumentariesEnglishEntrepreneurExecutive ManagerFMCGFMCG & Commercial ConsultantFarmingFishingFood And Beverage ProductionFrenchGeneral ManagementGeneral ManagerHORECAHuman ManagementIce Cream ProductsInnovationsInternetLeaderManagementManufacturingMarketingMarketing & AdvertisingMarketing And AdvertisingMathMicrosoft OfficeMobile MarketingMobileraMusicNew Business Start-UpsNew Product LaunchesOperationsProblem SolverProductionReadingRetailSalesSales OperationsSenior Executive Program By Harvard Business SchoolSportSupply Chain ManagementSwiss Premium Foods Co. Egypt SADAFCO GroupTeam PlayerTechnologyTelecommunications

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

French

French

: Advanced

: Beginner

: Intermediate

: Beginner

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

More than 7 years

Internet

Internet

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing

Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Sales

Sales

: Expert

: Extreme - I love it!

:

More than 7 years

Development

Development

: Expert

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

FMCG

FMCG

: Expert

: Extreme - I love it!

:

More than 7 years

Business Development

Business Development

: Expert

: Extreme - I love it!

:

More than 7 years

New Product launches

New Product launches

: Expert

: Extreme - I love it!

:

More than 7 years

Dairy Products

Dairy Products

: Expert

: Extreme - I love it!

:

More than 7 years

Ice Cream Products

Ice Cream Products

: Expert

: Extreme - I love it!

:

More than 7 years

New Business Start-Ups

New Business Start-Ups

: Expert

: Extreme - I love it!

:

More than 7 years

Sales Operations

Sales Operations

: Expert

: Extreme - I love it!

:

More than 7 years

HORECA

HORECA

: Expert

: Extreme - I love it!

:

More than 7 years

General Management

General Management

: Expert

: Extreme - I love it!

:

More than 7 years

Commercial Management

Commercial Management

: Expert

: Extreme - I love it!

:

More than 7 years

Marketing & Advertising

Marketing & Advertising

: Expert

: Extreme - I love it!

:

More than 7 years

Agriculture

Agriculture

: Expert

: Extreme - I love it!

:

3-5 years

Supply Chain Management

Supply Chain Management

: Expert

: Extreme - I love it!

:

More than 7 years

Human Management

Human Management

: Expert

: Extreme - I love it!

:

More than 7 years

Community Marketing

Community Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Digital Marketing

Digital Marketing

: Advanced

: Extreme - I love it!

:

More than 7 years

Mobile Marketing

Mobile Marketing

: Advanced

: Extreme - I love it!

:

3-5 years

Key Skills

Leader, Business-oriented, Problem Solver, Entrepreneur, Team Player

Online Presence

sherif.khoursheid

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