Shubhanjan Medhi

Senior Marketing Automation Developer

• Job Details:Spearheading the automation of lead lifecycle management processes, which has significantly enhanced the conversion rates from MQL to SQL by 30%. Implementing AI-driven lead scoring models utilizing factors.ai, which has led to a notable increase in sales team efficiency by 25% in targeting high-potential leads. Collaborating with cross-functional teams to align marketing strategies with sales objectives, ensuring a unified approach to achieving business goals.

Marketing Automation Developer

• Job Details:Managed the execution of multi-channel marketing campaigns, effectively boosting lead engagement and driving conversions through targeted messaging. Executed a comprehensive email marketing strategy utilizing Mailmodo, which significantly improved engagement metrics and customer interactions by 35%. Collaborated with product and sales teams to ensure alignment of marketing initiatives with product launches and sales strategies.

Full Stack Developer

• Job Details:Enhanced website performance by improving core web vitals, achieving a remarkable 90% lighthouse performance score that significantly improved user experience. Redesigned landing pages using Webflow, implemented best practices in UX/UI design to increase conversion rates. Analyzed heatmaps and behavior tracking tools to gain insights into user interactions, leading to informed decisions for website optimization.