Shubham Bhatt

Digital Marketing Manager at Uttaranchal University

India

Uttaranchal University

May 2022 - Present -3 yrs, 1 month

India

Job Details:Leading the development of marketing & communication plans and tactics on social media & website. Driving sales using paid ad methods (social media ads, google ads & facebook ads). Strategically planned, implemented and monitored social media content and campaigns using complex editorial calendar. Produced and submitted weekly reports outlining progress against KPI objectives. Creating influencer and affiliate collaborations. Sales funnel & user journey optimization on various touch points. Handling overall ad spends of more than 3 crore on FB & Google ads. Increased organic engagement via social media up to 140% in first quarter. Running audience communities on FB & LinkedIn. Exploring different and new marketing communication ways and tactics (from social to ad content through SEO, SEM, SMM, and email marketing).

Natbot Lifestyles Private Limited

Feb 2021 - May 2022 -1 yr, 3 months

India

Job Details:Evaluating website for mobile performance and optimal search engine rankings. Developed unique content for a variety of product range to improve presence and brand awareness. Planned, executed and managed digital campaigns in Facebook, Instagram and Google. Organized and analyzed data and marketing results. Researched keywords relevant to marketing efforts for skincare, cosmetics and beauty segment. Managed a team of marketing professionals to ensure the success of marketing campaigns.

SPS Global

May 2018 - Jan 2021 -2 yrs, 8 months

India

Job Details:Managing all online activity in relation to traffic acquisition, sales, conversion and A/B testing and reporting. Developing and implementing ecommerce strategies in order to improve website performance. Researching on market trends in order to discover new technologies in order to improve website performance. Analyzing various data in order to deliver data driven strategies. Directly managing digital marketing channels across PPC, SEO, display and social media. Developing monthly content calendar and oversee website uploads and landing pages development. Weekly reporting on performances happening around different online platforms. Developing pricing strategies for the e-commerce store.

Brand In Play Advertising Agency

Apr 2017 - Apr 2018 -1 yr

India

Job Details:Identifying social conversations and actively participating in them to build brand visibility. Developing, optimizing and activating content on various social media platforms. Create a regular publishing schedule and maintain content calendar to manage and plan specific, timely marketing campaigns. Work closely with the website development team. Knowledge about web publishing and content management system. Working with clients, graphic designers, copy writers and social application developers in uniformity. Identifying scope of work through client's briefs and initiating strong plans with the content, design and development team. Attending brief meetings, summits and sessions with other team members. Ability to establish good relationship between the client and the organization. Analyzing client's & competitor's data for preparing exhaustive reports on regular basis. Advertising on platforms like Facebook and Google and YouTube.

Bachelor's Degree in International Business Management
INLEAD
Jan 2015 - Jan 2017 - 2 yr
Bachelor's Degree in Computer Application
Sai Nath University
Jan 2013 - Jan 2015 - 2 yr