Basic Info

Sherif Kandil

11 years

Cairo, Egypt

Bachelor's Degree

Manager

Work Experience

Marketing Manager at Futures Educational Systems

Experience Details

Marketing Manager

Marketing/PR/Advertising

Manager

• Develop the marketing strategy for the company on the same line with schools objectives.
• Promoting schools’ reputation as an outstanding school both academically and in terms of all-round developments.
• Enhance and protect Futures Schools ‘brand’, which is associated with long-term integrity and a commitment to the excellency of education.
• Control the production of effective advertisement of the School which promoting enrollments.
• Oversee the company’s marketing budget.
• Plan and implement promotional campaigns on the Internet, social networking sites and generally using contemporary electronic means.
• Monitor and report the effectiveness of marketing communications
• Maintain effective internal communications to ensure that all relevant company functions have been kept informing about marketing objectives.


Company Details

Futures Educational Systems

Cairo, Egypt

501-1000 employees

Education

www.futuresnet.net

Jan 2016 to present (11 months)
Digital Marketing Manager at Misr El-Kheir Foundation

Experience Details

Digital Marketing Manager

Marketing/PR/Advertising

Manager

• Devising strategies to drive online traffic to MEK website.
• Plan and manage all web, social media and display advertising campaigns.
• Track conversion rates and make improvements.
• Overseeing the social media strategy for MEK.
• Manage online campaigns to raise brand awareness.
• Responsible for planning and budgetary control of all digital marketing activities.
• Evaluate and keep track of competitors’ data.
• Measure and report performance of all digital marketing campaigns.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with MEK scopes to learn about their activities/projects and/or achievements.
• Collaborate with PR and Marketing to align campaigns’ lunching and events coverage.
• Collaborate with Art Director and Audio/Visual team to produce marketing material.


Company Details

Misr El-Kheir Foundation

Cairo, Egypt

101-500 employees

Non-Profit Organizations

http://www.misrelkheir.org

Nov 2014 to Feb 2016 (1 year 3 months)
Digital Marketing & Social Media Manager at Freelancer

Experience Details

Digital Marketing & Social Media Manager

Marketing/PR/Advertising , Sales/Retail, Customer Service/Support

Manager

• Coach and help new startups and small businesses to develop their idea, clear their assumption and enter the market.
• Design, develop, discuss and suggest the best online advertising and marketing solutions with clients in order to match their expectations, meet their needs and maintain a strong relationship with them.
• Initiate and manage Social Medias such as Facebook, Twitter, Google+, Youtube, Linkedin, blogs etc in order to promote and drive more traffic to their website.
• Regular maintenance and updates of websites' content, using CMS platforms as well as amending HTML codes.
• Manage the development and launch of new websites, including the management of web developers and graphic designers.
• Manage program budget to maximize impact of various online initiatives.
• Ensure that operations are running smoothly, clients are satisfied and funds are being spent properly
• Produce the final report of the campaign and present the results to the clients.


SAMPLE OF PROJECTS:
− NU100 Entrepreneurship Competition held by Nile University [www.nu100.eg].
− Forum International [www.eBankingCareers.com, www.eGulfManagers.com & www.SaudiGraduates.com].
− Emirates Heights [www.emiratesheights.com]
− Taheal Rehabilitation Center [www.taheal.com]
− The French Chamber of Commerce in Egypt (Employment Fair for 2013).
− 30+ companies for job advertising & CV screening service.
− 300+ individuals for CV writing & CV email marketing (Job Hunting).


Company Details

Freelancer

Cairo, Egypt

1-10 employees

Marketing and Advertising

http://www.linkedin.com/in/kandil

Feb 2013 to Nov 2014 (1 year 9 months)
Senior Online Marketing Manager at SETTEC

Experience Details

Senior Online Marketing Manager

Marketing/PR/Advertising

Senior Management (e.g. VP, CEO)

• Manage the development and implementation of online marketing activities.
• Implement strategies for website development and traffic growth.
• Manage and work with a cross-functional team of developers, content editors, online marketers and designers to successfully execute the online strategies.
• Develop & coordinate engaging promotions, stories, or concepts around our business that will spark social networks, including but not limited to Google+, Facebook, Twitter, Linkedin, MySpace, YouTube and others
• Website Management: make sure of its operational, ongoing promotion, technical maintenance, visits activity reports and content management & updating.
• SEO to improve visibility, brand recognition, and website traffic by achieving organic rankings in search engines for the keyword phrases most popularly searched by our target audience
• Monitor performance and web site traffic against plans and recommend and implement changes as necessary to ensure that targets are achieved using Google Analytics and other tools.
• Provided weekly and monthly reports on the performance of online campaigns
• Worked closely with sales team to continuously measure clients' feedback
• Provide regular feedback on competitive activities and recommend any necessary response


Company Details

SETTEC

Cairo, Egypt

11-50 employees

Business Services - Other

http://www.settec.org

Jul 2007 to Feb 2013 (5 years 7 months)
Online Marketing Team Leader at Ministry of Tourism, Sultanate of Oman

Experience Details

Online Marketing Team Leader

Marketing/PR/Advertising

Manager

• Prepare and follow up a kick-off online market plan with a budget of $2M for branding and promoting tourism in Oman through its official portal www.omantourism.gov.om in coordination with all representative offices, embassies, and related parties in all targeted countries
• Analyze website traffic, and recommend new marketing channels
• Tracking and evaluation of marketing initiatives
• Communicate and coordinate with MoT directors, representative offices, embassies, and related parties for the portal content
• Worked closely with the Marketing DG to drive awareness of the portal existence through different local and international representative offices.
• Liaise with portal development company in Oman on issues and technical initiative.
• Lead a team of 3 members, including creative designer, Java developer and ASP & PHP developer.
• Present Oman Digital in Oman's biggest annual IT and telecom show, 'COMEX', that took place for the first time in 2007 under the auspices of the Information Technology Authority (ITA)


Company Details

Ministry of Tourism, Sultanate of Oman

Muscat, Oman

101-500 employees

Travel and Tourism, Government

http://www.mot.gov.om

Sep 2006 to Jul 2007 (10 months)
Business Development Manager at ATSI Egypt

Experience Details

Business Development Manager

Sales/Retail

Manager

MISSION
Drive strategic development. Spearhead development of marketing. Achieve revenue goals. Focus on increasing brand awareness, bringing in new customers, and coordinating public relations efforts. Provide and coordinate presentations.

RESPONSIBILITIES
• Designed & Implemented the company website (http://www.atsint.com)
• Designed, developed & supervised company email marketing campaigns
• Search engine optimization (SEO) for http://www.atsint.com
• Managed the company's CRM and integrated it with email marketing system
• Worked on enlarging client base and website visitors
• Managed AIRSPAN and ATSI's booth in Cairo ICT 2006
• Developed documentations, brochures, stationary and catalogues for products


Company Details

ATSI Egypt

Cairo, Egypt

1-10 employees

Telecommunications

N/A

Apr 2005 to Sep 2006 (1 year 5 months)

Achievements


40% online donation in Ramadan 2015 more than Ramadan 2014
2 successful affiliate programs that increased our secondary audience base


Satisfied customers and initiated online presence that generated leads and brand awareness


* Marketed and organized two successful events that increased the company revenues and clients' engagement.


Developed $2-millions online marketing plan where none existed before


Built a website and worked on its rank empowered it with email marketing for branding where none existed before.


I supported the graduation students in about 20 graduation projects designed and implemented on Oracle databases

Education

Bachelor of Computer Science and Software Engineering in Computer Sciences and Software Engineering

Education Details

Bachelor of Computer Science and Software Engineering

Computer Sciences and Software Engineering

Modern Science and Arts University, Egypt

C / Good / 65 - 75%

N/A

N/A

Modern Science and Arts University
1998 - 2001
High School - IGCSE

High School Details

IGCSE

Kuwait English School

Kuwait

1995

B / Very Good / 75 - 85%

N/A

Kuwait English School
1995

Training and Courses

Training/Course Details

Federal Trade Commission Seminar on Advertising

Jun 2008

U.S. Federal Trade Commission

N/A

Training/Course Details

General English Course (Upper Intermediate Level)

Sep 2004

British Council

N/A

Training/Course Details

Train the trainer

Apr 2009

SETTEC

N/A

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Profile Skills and Keywords

AnalyticalArabicBudgetingBulk Email SendingBusiness DevelopmentBusiness Development ManagerBusiness Services - OtherChallengeComputer Sciences And Software EngineeringCreativeCustomer ServiceDigital / Online MarketingDigital Marketing & Social Media ManagerDigital Marketing ManagerDream WeaverE-marketingEducationEmail MarketingEnglishFederal Trade Commission Seminar On AdvertisingFriends From Different CulturesGeneral English Course (Upper Intermediate Level)Google AnalyticsGovernmentInnovativeKnowledge ExchangeLeaderLoyalty And StabilityMarketingMarketing And AdvertisingMarketing ManagerMarketing PlanMicrosoft OfficeMobile AdvertisingMusicNew TechnologiesNon-Profit OrganizationsOnline Marketing Team LeaderOutingPeoplePhotoshopProblem SolverRetailSalesSearch Engine OptimizationSenior Online Marketing ManagerSocial Networks MarketingSupportTelecommunicationsTrain The TrainerTravel And TourismWeb Advertising

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Advanced

: Fluent

: Fluent

English

English

: Fluent

: Advanced

: Fluent

: Advanced

Tools and Technologies

Microsoft office

Microsoft office

: Expert

: Extreme - I love it!

:

More than 7 years

Bulk email sending

Bulk email sending

: Expert

: Extreme - I love it!

:

More than 7 years

Dream weaver

Dream weaver

: Expert

: Extreme - I love it!

:

5-7 years

Google Analytics

Google Analytics

: Expert

: Extreme - I love it!

:

3-5 years

Photoshop

Photoshop

: Expert

: Extreme - I love it!

:

3-5 years

Fields of Expertise

Digital / Online Marketing

Digital / Online Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Email Marketing

Email Marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Search Engine Optimization

Search Engine Optimization

: Expert

: Extreme - I love it!

:

5-7 years

E-marketing

E-marketing

: Expert

: Extreme - I love it!

:

5-7 years

Mobile Advertising

Mobile Advertising

: Expert

: Extreme - I love it!

:

3-5 years

Web Advertising

Web Advertising

: Expert

: Extreme - I love it!

:

5-7 years

Social Networks Marketing

Social Networks Marketing

: Expert

: Extreme - I love it!

:

3-5 years

Marketing Plan

Marketing Plan

: Expert

: Extreme - I love it!

:

5-7 years

Marketing

Marketing

: Advanced

: Extreme - I love it!

:

3-5 years

Budgeting

Budgeting

: Advanced

: Extreme - I love it!

:

3-5 years

Key Skills

Analytical, Leader, Creative, Problem Solver, Innovative

Online Presence

http://www.linkedin.com/in/kandilhttp://www.facebook.com/ebusiness4mehttp://twitter.com/sherif_kandilhttp://about.me/sherif.kandilhttp://people.bayt.com/kandil/

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