Shahnawaz Ahmed

Digital Marketing & Research Specialist

• Job Details:Managing end-to-end campaign quality assurance (QA) for DV360 and Google Ads, ensuring flawless ad delivery and compliance with platform standards. Directing end-to-end Google Ads campaigns achieving consistent 3x+ ROAS through refined bidding strategies, audience targeting, and creative testing. Optimizing programmatic display campaigns, with budgets from $10k up to $500k+ per month, delivering significant business growth. Troubleshooting and resolving trafficking issues by coordinating effectively with internal teams and external vendors to minimize campaign downtime. Designing media plans and conducting detailed performance audits for tier 1 clients in the UK market, driving continuous campaign improvements. Executing comprehensive account analysis, optimizing key metrics including CPA, CTR, CPC, and ROAS to maximize client ROI. Spearheading A/B testing and conversion funnel optimization initiatives, resulting in a 10%+ uplift in conversion rates.

Media and Graphics Design Analyst

• Job Details:Supported performance marketing initiatives across Google Ads, including display, search, and shopping campaigns to meet performance goals and platform best practices. Designed digital media marketing plans for tier 1 advertisers in the UK region. Audited advertiser’s account and ensured conversions, CPA, CPC, ROAS targets are met on a regular basis.