Basic Info

Shady Hanafy

7 years

Cairo, Egypt

Bachelor's Degree

Experienced

Work Experience

Key Account Unit Manager at Easy Care Group

Experience Details

Key Account Unit Manager

Sales/Retail

Manager

N/A


Company Details

Easy Care Group

Cairo - Alexandria, Egypt

501-1000 employees

FMCG

easy-hbc.com

Sep 2015 to present (1 year 3 months)
Associate Key Account Manager at Union Group Egypt

Experience Details

Associate Key Account Manager

Sales/Retail

Manager

 Manage, develop and grow customers network.
 Maintain relationships with the old & current customers and bring new customers.
 Negotiate contracts and prices with the new customers in accordance with the overall sales strategy & the company’s policy.
 Provide feedback from the market.
 Manage conflict and come up with effective negotiation and sales strategies.
 Ensure maximum distributions to expand company’s market share.
 Propose the key performance indicators
 Managing key customers and build up very strong relations with them.
 To work with other departments in executing corporate projects and plans.
 Attend internal meetings, working groups, provide reports and analysis as required.
 Monitoring and maximizing the collection turn rate to ensure achievement of the monthly target.
 Evaluating the merchandisers team performance using KPI’s.
 Set weekly & monthly meetings with the merchandisers team to review the business plan.
 Follow up with other departments to make sure that customer order delivered on time.


Company Details

Union Group Egypt

Cairo, Egypt

N/A

Electronics and Semiconductors

www.uniongroupegypt,com

Jan 2014 to Aug 2015 (1 year 7 months)
Key Accounts Sales Supervisor at Olympic Group (Electrolux Group)

Experience Details

Key Accounts Sales Supervisor

Sales/Retail

Experienced (Non-Manager)

Job Description :
 Develops all the required business plans and sales strategies for all the customers that will lead to achieve the annual target with a tangible growth.
 Stick to the all company’s policies and rules.
 Work with the marketing team to develop all the required marketing activities (promotions, exclusive products and POSM).
 Anticipate the required activities cost (displays, rebate and promotions).
 Ensure maximum distributions to expand OG market share.
 Managing key customers and build up very strong relations with them.
 Determine the appropriate number of SKUs per customer that customer should deal with.
 Develop a Plano-gram per each customer to standardize the way of display in the market.
 Enhance the visibility in the market via branding the rented display areas.
 Propose the key performance indicators.
 Provides timely feedback to senior management regarding performance.
 Conducts one-to-one review with all subordinates to build more effective communications, to understand training and development needs, and to provide correction actions if needed.
 Monitoring the market and analyzing merchandisers performance on daily basis.
 Report competitors' activities to my mangers and give them recommendations to maintain our position in the market as market leader.
 Monitoring and maximizing the collection turn rate to ensure achievement of the monthly target.
 Applying effective negotiation, communication and relationship development skills to ensure continues growth and increase depth of the relationship between OG and its customers.
 Handles all complains via conducting Sales Services.
 Formulate decisions for a higher level that have a great impact on the long term business.
 Manage and control the credit facilities and adhere to the company credit policy.
 Train and develop the selling skills of the sales team via submitting it to the Human Resources team.
 Insures that all Accounts meet or exceed all the activities, set appointments and develop presentations.
 Delegate authority and responsibility with accountability and follow-up with sales team.
 Conducts regular coaching and counseling with Ushers to build motivation and selling skills.
 Ensure maximum distributions to expand OG market share.
 Report any unusual stocks seen in the market for both OG and competition, with Specific recommendations.
 Evaluating the merchandisers team performance using KPI’s.
 Set weekly & monthly meetings with the merchandisers team to review the business plan.
 Follow up with other departments to make sure that customer order delivered on time.
 Maintains contact with all clients in the market area to ensure high levels of client satisfaction

Scale of responsibilities :
 Handling a business with average turnover of 65 Millions.
 Handling a marketing budget with a value of 1 Million.
 Managing a credit with a value of LE 14 Millions.
 Managing More than 10 stores .
 Managing team of 54 ushers.


Company Details

Olympic Group (Electrolux Group) (multinational)

Cairo, Egypt

More then 1000 employees

Personal Care and Services, Consumer Electronics

WWW.olympicgroup.com.eg

Jun 2011 to Dec 2013 (2 years 6 months)
Key Accounts Sales Rep. at Olympic Group (Electrolux Group)

Experience Details

Key Accounts Sales Rep.

Sales/Retail

Entry Level

N/A


Company Details

Olympic Group (Electrolux Group) (multinational)

Cairo, Egypt

More then 1000 employees

Personal Care and Services, Consumer Electronics

WWW.olympicgroup.com.eg

Nov 2008 to May 2011 (2 years 6 months)
Key Accounts Sales Usher. at Olympic Group (Electrolux Group)

Experience Details

Key Accounts Sales Usher.

Sales/Retail

Entry Level

N/A


Company Details

Olympic Group (Electrolux Group) (multinational)

Cairo, Egypt

More then 1000 employees

Personal Care and Services, Consumer Electronics

WWW.olympicgroup.com.eg

Feb 2008 to Oct 2008 (8 months)

Achievements


- Always get a high rate in the KA department annual evaluation. - Faster upgrade in the KA history in OG.

Education

Bachelor of Law in Law

Education Details

Bachelor of Law

Law

Cairo University, Egypt

C / Good / 65 - 75%

..............................

..............................

Cairo University
2002 - 2006
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Imbaba Elthanwia Elaskaria

Egypt

2001

C / Good / 65 - 75%

N/A

Imbaba Elthanwia Elaskaria
2001

Certifications

Certificate details

Category Management

May 2013

N/A

N/A

N/A

Included :
 Consumer buying Behavior.
 Category Mgt.
 Visual Merchandising & display.
 Branding.
 Promotions.

Certificate details

Key Accounts Management

Apr 2012

N/A

N/A

N/A

Included :
 Pe

Training and Courses

Training/Course Details

ICDL, E nglish, sales & marketing

May 2007

FGF

N/A

This profile is fresh!
Last update 15 days ago.

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Profile Skills and Keywords

AnalyticalAssociate Key Account ManagerBusiness DevelopmentBusiness-orientedCategory ManagementConsumer ElectronicsElectronics And SemiconductorsEnglishFMCGFishingHard WorkerICDL, E Nglish, Sales & MarketingInternetKey Account Unit ManagerKey AccountsKey Accounts ManagementKey Accounts Sales Rep.Key Accounts Sales SupervisorKey Accounts Sales Usher.LawLeaderLearning New SkillsMicrosoft OfficeOlympic Group (Electrolux Group)Personal Care And ServicesProblem SolverRetailSalesSales & Marketing

Self-assesed Skills

Languages

English

English

: Advanced

: Intermediate

: Intermediate

: Intermediate

Tools and Technologies

Microsoft Office

Microsoft Office

: Expert

: Extreme - I love it!

:

5-7 years

Internet

Internet

: Advanced

: High

:

More than 7 years

Fields of Expertise

key accounts

key accounts

: Advanced

: Extreme - I love it!

:

5-7 years

sales & marketing

sales & marketing

: Advanced

: Extreme - I love it!

:

5-7 years

Key Skills

Analytical, Leader, Business-oriented, Hard worker, Problem Solver

Online Presence

https://www.facebook.com/shady.elboohy

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