Basic Info

Shadi Kandil

7 years

Giza, Egypt

Bachelor's Degree

Manager

Work Experience

Digital Brand Development Manager at Awakening Records

Experience Details

Digital Brand Development Manager

Business Development, Marketing/PR/Advertising , Project/Program Management

Manager

1- Created and Managing Awakening Digital Store:
65% increment in store sales comparing to 1~5/2014
Developing new business opportunities.
Online Store expanding strategy creator (Social Media, Website, Mobile App, Live Events and Email Marketing).
Leading new E-commerce deals (Souq, Jumia, MusicBox) and seeking potential wholesalers around world.

2- Leading Mobile Development Department Creation.
Maher Zain Mobile App Project Manager (Specs list creation, UI/Features identification, Communicating with 18 company around world for app. development proposals).
Started and leaded the communication with global company created Adele, Taylor Swift, Madonna, Katy Perry, One Direction, Linkin Park and many famous artists to develop our artists apps.

3- Managing Awakening Live Digital and Integrated Entertainment Activities:
Developing/Enhancing digital and integrated marketing activities during World Tour and Live Events in Middle East, Europe and Asia to maximize our live events benefits.
Created strategy for Concerts Pre/Live/Post activities and besides fans engagement action plan (+25K new fan in 1 month).

4- Leading Online Partnerships Team:
Creating sponsorship proposals.
Finding and developing best online business and revenues opportunities.

5- Awakening Digital Brand Development:
Building online brand awareness.
Analyzing online traffic resources, suggesting new potential revenues resources and calculating ROI estimations according to KPIs plans.

6- Responsible for all Awakening Worldwide technical aspects of "The Sira" App, The first interactive and animated mobile application about the life of Prophet Muhammad (S).

7- Harris J (new British artist) Digital album release project manager.


Company Details

Awakening Records (multinational)

Cairo, Egypt

11-50 employees

Entertainment , Music

www.awakeningworldwide.com

Feb 2015 to present (2 years 6 months)
Social Media Community & Digital Marketing Manager at Awakening Worldwide Ltd.

Experience Details

Social Media Community & Digital Marketing Manager

Marketing/PR/Advertising , Creative/Design/Art, Operations/Management

Manager

• Online strategy planning for campaigns, Albums/V.Clips releasing and online existence increment.
• Digital Music Marketing Campaigns Project Management (Digital Music Promoting and Monitization, Integrating Marketing, Suggesting and Developing Sponsorship Deals, Social Media/Email Newsletter/Mobile/SMS/Offline Marketing Activities Suggesting, Creation and Following Up)
• Digital Sales Marketing Plan Management.
• Brand Company departments online strategy plan.
• Live Concerts and Tours Pre, Live and after Social Media and Marketing Strategy Creation.
• Social Networking and Digital Marketing ideas creation.
• Update, plan, schedule and post provided content for Awakening’s social media presence (Facebook, Twitter, YouTube, Google+ and Instagram) directly and/or using tools such as HootSuite.
• Setup and update account(s) on SoundCloud, Vimeo, Flickr, Wikipedia, Deezer, Tumblr.. etc.
• YouTube Channels Enhancement.
• Online Accounts and Websites Analysis/Improvement creating.
• Plan, schedule and send Awakening’s newsletter including preparing the layout and increasing subscribers.
• Creatively promote Awakening’s concerts, store items, music videos, RBT codes... etc. by utilizing both engagement tactics (replies, comments, likes, messages, feedback, rewards) and paid advertising (Facebook, AdWords.. etc.).
• Analyze online performance, engagement rates, vocals/music views, geographical distribution, brand monitoring in presentable reports and presentations using proper tools and services (i.e. Google Analytics, YouTube Analytics, Social Bakers, etc.).
• Handle Awakening Store sales analysis and marketing tactics.
• Supporting marketing activities and online projects (contests/contests, sponsorship affairs, web design, marketing events, mobile application, fan club communications and charity initiatives).


Company Details

Awakening Worldwide Ltd. (multinational)

Cairo, Egypt

11-50 employees

Entertainment , Marketing and Advertising, Online Media

www.awakening.org

Mar 2014 to Feb 2015 (11 months)
Egypt's Branch Webmaster & Social Media Specialist at ASUS

Experience Details

Egypt's Branch Webmaster & Social Media Specialist

Marketing/PR/Advertising , Creative/Design/Art

Experienced (Non-Manager)

Social Media & Online Marketing:
*Using Social Medias to improve the brand value and increase people awareness about recent products & technologies launched in Egypt.
*Develop activities & campaigns to increase fans amount.
*Updating & managing social media content on Facebook, Twitter, Instagram, Google+ .... etc.
*Promoting Asus (publishing PR & reviews).
*Handling & channeling complaints received via FB.
*Daily reply on FB, Twitter and MRKTG email.
*Handling online competitions mechanism
*Creating & Monitoring online campaigns (Facebook Advertising & Google Adword).
*Reporting FB page performance.
*Reporting user experience feedback to management.
*Expanding social media channels.
*Delivery lead time for requested activities.
*Collaborate with Marketing Manager to create Online/Offline interactive activities.

Webmaster:
*Asus Egypt / UAE Websites Management.
*Communicate with PDM to ensure products availability.
*Negotiate with HQ for products postings and feature additions approvals.
*Follow up on Website traffic and global updates (Google Analytics).

Communication channels design:
*Designing and localizing Web and printed marketing materials.
*Delivery lead time for each activity.

Email Marketing:
*Collecting and updating database.
*Creating and sending email-newsletters.

Coding/Development:
*Create activities to be published on Facebook [Facebook Custom Tabs Creating].
*Delivery lead time for each activity.
*Code php/mysql online competitions.


Company Details

ASUS (multinational)

Cairo, Egypt

More then 1000 employees

Computer Hardware

www.asus.com

Mar 2013 to Mar 2014 (1 year)
Webmaster, Designer at ASUS

Experience Details

Webmaster, Designer

Marketing/PR/Advertising , Creative/Design/Art

Experienced (Non-Manager)

*MKT on line promotions and competitions micro sites build up – launching – follow up – data analysis – data adjustments (ASUS Online competition)
*Facebook page – special related FB applications – tabs creation and updates.
*Communications with UAE – HQ Website team for Updating – maintenance – follow up.
*Database updating – automatic Email Shots – Online registration.
*Any future registration websites concerning Sales – Marketing – Campus – micro sites.
*AA site build up – launching – follow up –data analysis - data entry – maintenance – translation.
*Front/Backend Designer and Developer for Local Contests.
*Campaigns Creating, Analysis, Tracking and Reports Writer.


Company Details

ASUS (multinational)

Cairo, Egypt

More then 1000 employees

Computer Hardware

www.asus.com

Aug 2011 to Apr 2013 (1 year 8 months)
Web Application Developer at Best Cairo LLC

Experience Details

Web Application Developer

IT/Software Development, Creative/Design/Art

Entry Level

Bulk SMS App. Developer - Web Application Developer (PHP/Mysql)


Company Details

Best Cairo LLC

Cairo, Egypt

1-10 employees

Internet/E-commerce

www.bestcairo.com

Oct 2010 to Oct 2011 (1 year)
PHP Developer - UI Designer - Joomla Expert at Best Cairo LLC

Experience Details

PHP Developer - UI Designer - Joomla Expert

IT/Software Development, Creative/Design/Art

Entry Level

PHP Developer - Joomla Expert - Web & Layout Designer.


Company Details

Best Cairo LLC

Cairo, Egypt

1-10 employees

Internet/E-commerce

www.bestcairo.com

Oct 2010 to Aug 2011 (10 months)
Jr. Web Developer at Media and More

Experience Details

Jr. Web Developer

IT/Software Development

Entry Level

Develop, modify and test web applications using PHP/Mysql.
Web Designer.
Create Websites using Joomla CMS.
Experience with FTP, HTML5, CSS, JQuery and JS.


Company Details

Media and More

Cairo, Egypt

11-50 employees

Marketing and Advertising, Online Media

www.mediaandmore-eg.com

Jun 2010 to Sep 2010 (3 months)

Achievements


- 65% increment in store sales comparing to 1~5/2014
- Started and leaded the communication with global company created Adele, Taylor Swift, Madonna, Katy Perry, One Direction, Linkin Park and many famous artists to develop our artists apps.
- Created strategy for Concerts Pre/Live/Post activities and besides fans engagement action plan (+25K organic fan in 1 month).



• Created Awakening Digital Store and developed some activities to push digital sales (9.6% increment in sales and 21% increment in orders in 2014 comparing to 2013)
• Created 22 Social Media account and Optimized 7 accounts within 10 months on: Facebook, Twitter, YouTube, Google+, Pinterest, Instagram, LinkedIn, Flickr, SoundCloud and Tumblr
• Fully Developed 5 Artists Websites following the plan I created to enhance social media content and websites traffic (800% increment in Awakening websites visits in 2014)
• Hamza Namira's "Esmaani" Album Digital Project Management (Web Development, Digital Music Marketing, Social Media Strategy Plan, Digital Sales and Sponsors Communications)
• Created strategy for Concerts Pre/Live/After activities, Engaging with fans plan and suggested some new business opportunities.
• Setup and optimizing account(s) on Facebook, Twitter, Google +, YouTube, Instagram, SoundCloud, many other social networks.



I've been in charge of ASUS Fonepad's digital release campaign in Egypt and after achieving good results (ROI +600%) I was selected to represent our success experience and digital marketing showcase at Middle East HQ in Dubai and get training for one week on channel marketing in the UAE market.


Education

Bachelor of Science Degree in Major: IT (Information Technology)

Education Details

Bachelor of Science Degree

Major: IT (Information Technology), Minor: IS (Information System)

Cairo University, Egypt

B / Very Good / 75 - 85%

Bachelor of Science Degree (B.Sc.) in Computers and Information, Major: IT (Information Technology) - , C+ - GPA 2.6

N/A

Cairo University
2004 - 2008

Certifications

Certificate details

Programming Concept

Dec 2010

3.32 out of 5

N/A

N/A

Brainbench International Online Programming Certificate

N/A

English Course
Aug 2009

Certificate details

English Course

Aug 2009

6 out of 8

N/A

N/A

Berlitz Institution

N/A

Training and Courses

Training/Course Details

Marketing Training

Nov 2013

ASUS Middle East HQ

N/A

Training/Course Details

Team building and Career management

May 2010

Kalawy Consults

N/A

Training/Course Details

Presentation and Communication Skills

Jun 2008

PMEG: Professional Management Expertise Center

N/A

This profile is fresh!
Last update 15 days ago.

Jobseeker photo

Profile Skills and Keywords

ASUSAdobe DreamweaverAdobe PhotoshopArabicAwakening RecordsAwakening Worldwide Ltd.Building/Increasing Brand Online Awareness & ContentBuilding/Increasing Brand Online Awareness & Content.BusinessBusiness DevelopmentCSSComputer HardwareCreativeDesignDeveloping PHP Web Applications & CMS (Joomla, WordPress) WebsitesDigital Brand Development ManagerDrawingE-commerceEgypt's Branch Webmaster & Social Media SpecialistEnglishEnglish CourseEntertainmentFacebook AdvertisingGoogle AdWordGoogle AnalyticsGoogle Webmaster ToolsHTMLHard WorkerITInternetInternet MarketingJoomlaJr. Web DeveloperMajor: IT (Information Technology)ManagementMarketingMarketing And AdvertisingMarketing TrainingMicrosoft ExcelMicrosoft OutlookMicrosoft PowerPointMicrosoft WordMinor: IS (Information System)MusicMySQLOnline MediaOnline/Social Media MarketingPHPPHP Developer - UI Designer - Joomla ExpertPhotographyPlannerPresentation And Communication SkillsPresenterProgram ManagementProgramming ConceptProjectSEOSocial MediaSocial Media Community & Digital Marketing ManagerSocial NetworksSoftware DevelopmentSupportiveTeam Building And Career ManagementTravelingWeb Application DeveloperWeb/UI Design And DevelopmentWebmaster, DesignerWebsite/Social Networks Creating & Management.WordPress

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Facebook Advertising

Facebook Advertising

: Expert

: Extreme - I love it!

:

1-3 years

Social Networks

Social Networks

: Expert

: Extreme - I love it!

:

3-5 years

Adobe Dreamweaver

Adobe Dreamweaver

: Expert

: Extreme - I love it!

:

3-5 years

HTML

HTML

: Expert

: High

:

3-5 years

Joomla

Joomla

: Expert

: Medium

:

1-3 years

Microsoft Word

Microsoft Word

: Expert

: Extreme - I love it!

:

3-5 years

Microsoft PowerPoint

Microsoft PowerPoint

: Expert

: Extreme - I love it!

:

3-5 years

PHP

PHP

: Advanced

: Medium

:

1-3 years

CSS

CSS

: Advanced

: Medium

:

1-3 years

WordPress

WordPress

: Advanced

: Medium

:

1-3 years

Adobe Photoshop

Adobe Photoshop

: Advanced

: High

:

3-5 years

Microsoft Excel

Microsoft Excel

: Advanced

: Medium

:

3-5 years

Microsoft Outlook

Microsoft Outlook

: Advanced

: High

:

1-3 years

SEO

SEO

: Advanced

: High

:

1-3 years

Google AdWord

Google AdWord

: Intermediate

: High

:

Less than 1 year

Google Webmaster Tools

Google Webmaster Tools

: Intermediate

: High

:

1-3 years

MySQL

MySQL

: Intermediate

: Medium

:

1-3 years

Google Analytics

Google Analytics

: Beginner

: High

:

Less than 1 year

Fields of Expertise

Building/Increasing Brand Online Awareness & Content.

Building/Increasing Brand Online Awareness & Content.

: Expert

: Extreme - I love it!

:

1-3 years

Building/Increasing Brand Online Awareness & Content

Building/Increasing Brand Online Awareness & Content

: Expert

: Extreme - I love it!

:

1-3 years

Online/Social Media Marketing

Online/Social Media Marketing

: Expert

: Extreme - I love it!

:

1-3 years

Website/Social Networks Creating & Management.

Website/Social Networks Creating & Management.

: Expert

: High

:

3-5 years

Web/UI Design and Development

Web/UI Design and Development

: Advanced

: Medium

:

1-3 years

Developing PHP Web Applications & CMS (Joomla, WordPress) Websites

Developing PHP Web Applications & CMS (Joomla, WordPress) Websites

: Advanced

: Medium

:

1-3 years

Key Skills

Planner, Hard worker, Presenter, Creative, Supportive

Online Presence

https://eg.linkedin.com/in/shadikkandilhttps://www.facebook.com/shadi.casperhttp://twitter.com/shadi_casperhttp://www.shadikk.comhttp://shadicasper.wordpress.comhttp://www.behance.net/shadicasper

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