Basic Info

Sayed Elboudy

15 years

Cairo Governorate, Egypt

Bachelor's Degree

Manager

Work Experience

Regional Manager at Coca Cola Egypt

Experience Details

Regional Manager

Sales/Retail

Manager

Role:
• Managing 8 depots in 4 directorates “Sharkiah, Garbiyah, Monofeya and Dakahliya”
• Assuring all branches are applying company major goals and objectives
• Responsible of ensuring all Div. managers have their personal objectives and KPIs which cascaded down the department deliverable, regularly review performance and provide annual performance rating for direct reportees.
• Role model the ethics and values of the business, demonstrates cultural sensitivity, and maintains high personal visibility.
• Plan and monitor training needs, provide professional coaching to managers to ensure they have the professional capability to fully deliver in their role and that they are working on a personal development plan.
• Plan and supports talent management and succession planning and ensure all senior managers have a career plan.
• Motivate employees and monitor employee satisfaction execute plans to improve it.

Accountability:
• Achieve budgeted sales by ensuring availability and service levels.
• Control costs within predefined levels as per company guidelines.
• Maintain operating standards by putting all areas under control to the agreed standards.
• Optimize people productivity by manpower planning and implementation to achieve target and maximum productivity.
Measures:
• Sales budget
• P&L outcomes
• Market share results
• Collection and credit ageing
• In-Market execution
• Adhering to company’s policies and procedures
• Fulfilling company’s objectives and new projects support level


Company Details

Coca Cola Egypt (multinational)

Cairo, Egypt

More then 1000 employees

Food and Beverage Production

N/A

Jan 2011 to present (5 years 11 months)
Sales and Marketing director at Pepsi Cola

Experience Details

Sales and Marketing director

Sales/Retail

Manager

Role: Align & motivate the sales team to achieve AOP objectives, while building capability for future growth with a passion for front line execution.
Accountability:
• Prepare, communicate and implement through the Sales & Distribution team the annual sales operating plan ( AOP )
• Agree performance objectives with direct reports (and ensure the same is converted to all units / functions up to sales front lines level) based on RAMS and market execution initiatives.
• Support, roll out and sustain the implementation of Best Practice Tools
• Develop company’s strategy & policy related to: pricing, line up, credit terms, marketing plans execution, etc. with General Manager.
• Maintain physical presence in the market to recognize good/poor performance and highlight areas of improvement.
• Liaise with other departments within the company to ensure that support required to achieve AOP objectives is provided.
• Consistently review the financial impact of all activities & manage within agreed budget
• Manage and develop logistical requirements such as infrastructure, fleet and customer service effectiveness.
• Develop an HR plan that underpin individuals’ achievements, personnel career development and address short and long term needs
Measures:
• Sales volume, revenue (MC), market share targets as per AOP.
• Market execution, trade, consumer and route KPI objectives (SKU distribution, share of cold space, drop size, etc.)
• Conduct annual and six month appraisals with the direct reports using the HR tools for building management capability
• Sales organization turns over.
• Managing front-line performers KPIs
• Hands-on financial responsibilities “P&L outcomes”


Company Details

Pepsi Cola (multinational)

Erbil, Iraq

More then 1000 employees

Food and Beverage Production

N/A

Apr 2009 to Dec 2010 (1 year 8 months)
Area Sales Manager at Coca Cola

Experience Details

Area Sales Manager

Sales/Retail

Manager

Major accountabilities:
1- In charge of all Oman sales except Muscat, 5 main depots areas, those include Supermarkets, Mini markets, wholesalers, Key Accounts and HORECA.
2- Assuring availability of full range of products in all outlets allover the 5 regions.
3- Ensuring quality products, service and timely controlled deliveries.
4- Ensuring the sales force are properly equipped, trained and motivated to achieve their volume and non-volume objectives via regular presence in market and assisting them in managing customer issues, improving performance and solving operational problems.
5- Reviewing and analyzing sales force achievements to ensure company objectives are being achieved and adherence to control systems is met, also assisting them in identifying and pursuing new business opportunities thru expansion of the customer base, promotional activities, range extensions or merchandising changes.


Company Details

Coca Cola (multinational)

Muscat, Oman

More then 1000 employees

Food and Beverage Production

N/A

Dec 2006 to Feb 2009 (2 years 2 months)
Modern trade and Key accounts manager at Pepsi Cola

Experience Details

Modern trade and Key accounts manager

Sales/Retail

Manager

Major accountabilities:
1. Grow company brand share dominance in Key Accounts across the region by anticipating customer needs and developing aggressive long-term strategies.
2. Integrate competitor information and channel/customer knowledge with customer priorities to develop actionable business plans.
3. Take ownership of volume and profit forecasting in owned accounts weekly, by period, by quarter, and annually for sales, logistics and production planning purposes.
4. Analyze Key Accounts performance and utilize trend data and forecast to build account plans and quarterly customer business reviews.
5. Develop and implement Key Account business development plans that deliver aggressive sales growth, expand market share, and increase profitability.
6. Provide leadership for implementation of retail coverage activities.
7. Frequently reviewing the sales priorities, on going plans and any other issues, and cascading the same to the sales force to ensure that they are continuously aware of all stock, pricing and promotional issues.
8. Recommend changes to customers’ credit limits and assist sales people achieving the company target of debtor days/collection.
9. Achieving customer satisfaction goals as specified by the company.
10. Maintaining strong business relationship with all Key Accounts that drive all parties to realize mutual business objectives and goals.
11. Negotiating agreements with key customers, either new contracts or renewal of current customers'.


Company Details

Pepsi Cola (multinational)

Al Khobar, Saudi Arabia

More then 1000 employees

Food and Beverage Production

N/A

Jun 2001 to Nov 2006 (5 years 5 months)
National food services sales manager at Supreme Foods Company

Experience Details

National food services sales manager

Sales/Retail

Manager

Major accountabilities:
1. Accountable for sales and market share results.
2. Assuring proper execution of company goals and objectives which affect company imagery and prestige.
3. Setting up promotional calendar for the region, which include blanket promotional activities, spin-offs and tailored made promotions, the process includes but not limited to “POSM artwork and execution, merchandising standards, prior promotion assessment and post promotion assessment”
4. Achieving sales team satisfaction and measure that level of satisfaction regularly around the year as part of ongoing retention plan.
5. Participating in setting up AOP and monthly budget, with shedding light on competitor activities, customer behavior and actual achievement of previous year/s.
6. Participating in determining the most effective and appropriate distribution system and routing to enhance availability and recognition of the company products in all possible market segments that necessarily leads to higher brand equity.
7. Reporting to senior management all changes in market, brand position, competitor’s position and activity, possible growth and all other information relative to market intelligence.
8. Developing training plans for the entire team to enhance selling and merchandising skills.
9. Ensuring consistent appraisals of own staff and recommending development plans, raises and/or promotions or the contrary.


Company Details

Supreme Foods Company

Riyadh, Saudi Arabia

More then 1000 employees

Food and Beverage Production

N/A

May 1999 to Dec 2000 (1 year 7 months)

Education

Hotels management in Hotels management

Education Details

Hotels management

Hotels management

Alexandria University, Egypt

B / Very Good / 75 - 85%

N/A

N/A

Alexandria University
1980 - 1984
High School - Thanaweya Amma

High School Details

Thanaweya Amma

Shoubra Al Thanaweya

Egypt

1980

B / Very Good / 75 - 85%

N/A

Shoubra Al Thanaweya
1980

Training and Courses

Training/Course Details

Multiple trainings and workshops

Jan 2014

Multiple institutions and companies

Trainings and Workshops: 1- Juggling Priorities 2- Decision Base 3- Building High Performance Work Culture 4- TANGO Simulation 5- Presentation Skills 6- Best practice negotiation skills by Watersheds associates, USA. 7- Pepsi Cola Wining Every Key Account "WEKA". 8- Pepsi Cola Category Management. 9- Pepsi Cola Time To Sell Program. 10- Pepsi Cola Territory University Program. 11- Costing and Pricing Clinic – IIR – Dubai. 12- Fuddruckers Trainer Certification Award – Houston, Texas. 13- Advanced Managerial Skills – Wenny & Murray. 14- Managerial Skills - Wenny & Murray. 15- Supervisory Skills - Wenny & Murray. 16- Guest courtesy training program – Sheraton Hotels.

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Last update more than 1 months ago.

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Profile Skills and Keywords

ArabicArea Sales ManagerBuilding Wining TeamsBusiness DevelopmentBusiness ReviewsBusiness-orientedCoca ColaCoca Cola EgyptComputer SkillsDeal With PeopleEnglishFood And Beverage ProductionGaining Market ShareHand HeldHotels ManagementIn-field ExecutionInitiativeLeaderLong DrivingMerchandisingModern Trade And Key Accounts ManagerMultiple Trainings And WorkshopsNational Food Services Sales ManagerNegotiatorOn Job TrainingPepsi ColaPresentationsProblem SolvingReading Business And Self Enhancement BooksRegional ManagerRetailSalesSales And Marketing DirectorSales Capabilities Enhancing TrainingsTeam BuildingTeam PlayerTrade MarketingTrainingWorking Within Strong Team

Self-assesed Skills

Languages

Arabic

Arabic

: Fluent

: Fluent

: Fluent

: Fluent

English

English

: Fluent

: Fluent

: Fluent

: Fluent

Tools and Technologies

Computer Skills

Computer Skills

: Advanced

: Extreme - I love it!

:

More than 7 years

Hand Held

Hand Held

: Advanced

: Extreme - I love it!

:

More than 7 years

Fields of Expertise

Business reviews

Business reviews

: Expert

: Extreme - I love it!

:

More than 7 years

Presentations

Presentations

: Expert

: Extreme - I love it!

:

More than 7 years

Sales capabilities enhancing trainings

Sales capabilities enhancing trainings

: Expert

: Extreme - I love it!

:

More than 7 years

On job training

On job training

: Expert

: Extreme - I love it!

:

More than 7 years

Trade marketing

Trade marketing

: Expert

: Extreme - I love it!

:

More than 7 years

Merchandising

Merchandising

: Expert

: Extreme - I love it!

:

More than 7 years

In-field execution

In-field execution

: Expert

: Extreme - I love it!

:

More than 7 years

Key Skills

Leader, Business-oriented, Negotiator, Initiative, Team Player

Online Presence

http://www.linkedin.com/profile/view?id=90358708&trk=nav_responsive_tab_profilehttps://www.facebook.com/sayed.elboudy?ref=tn_tnmn

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