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Sara Kassem

Director of Marketing Communications at Hilton Cairo Heliopolis

New Cairo, Cairo, Egypt

Work Experience

  • Director of Marketing Communications (Pre-opening)

    Waldorf Astoria Cairo

    Nov 2022 - Mar 2023 -4 months

    Egypt

    • Job Details:Develop opening ceremony and press conference for VIP, media and governmental authorities; identify local and international partnership opportunities with luxury high-end brands.
  • Director of Marketing Communications

    Conrad Cairo

    Jan 2021 - Apr 2022 -1 yr, 3 months

    Egypt

    • Job Details:Plan, budget, and execute overall marketing and communication plans, including media plans, publicity campaigns, public relations, partner marketing, etc.
  • Director of Marketing Communications

    Hyatt Regency Sharm El Sheikh

    Jan 2019 - Dec 2020 -1 yr, 11 months

    Egypt

    • Job Details:Responsible for the efficient running of the marketing department in line with Hyatt’s corporate strategies and brand standards.
  • Cluster Digital Marketing & PR Manager

    Hilton Cairo Heliopolis & Heliopolis Towers Hotel

    Feb 2018 - Dec 2018 -10 months

    Egypt

    • Job Details:Manage annual marketing activation plan and calendar focused on driving business to two different properties with 18 outlets.
  • Education

    • Bachelor's Degree in Mass Communication

      Ain Shams University (ASU)

      Jan 2008 

    • High School

      Armenian catholic sisters school

      Jan 2002 

    Achievements

    Best marketing EKSAL Region - Hilton Hotels and Resorts

    Languages

    • Arabic

      Advanced
    • English

      Advanced
    • French

      Intermediate
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