
Samar Moustafa Selim
Marketing & Business development manager
Maadi, Cairo, EgyptWork Experience
Marketing & Business Development ManagerFull Time
Favelin cosmetics
Jun 2023 - Present -2 yrs, 2 months
Egypt , Alexandria
- Job Details:Sales and Marketing Collaboration - Work closely with sales and marketing teams to develop campaigns and strategies that drive sales. Client Relationship Management - Build and maintain relationships with key clients and stakeholders. Clients (Fortune, Mazaya,Faces, Bloom pharmacies, talabat mart , myli MAF , Rabbit Mart , Amazon,noon ) New Product Development - Collaborate with product development teams to create new products that meet market demands Negotiation and Closing Deals - Negotiate contracts and agreements with clients and partners. Budget Management - Manage budgets for business development activities.
Marketing Manager & Export managerFull Time
Leven cosmetics
Aug 2022 - Jun 2023 -10 months
Egypt , Alexandria
- Job Details:Specialties: Promoted existing brands and successfully introduced new products to the market, resulting in a 15% increase in overall sales. Collaborated with expert and commercial excellence teams to define appropriate brand visibility and awareness plans for Cosmetics & Perfumery professionals and shoppers, resulting in increased brand recognition and customer loyalty. Conducted research and developed marketing opportunities and plans, analyzed consumer requirements, identified market trends, and suggested system improvements to achieve the company's marketing goals, resulting in a 10% increase in revenue. Created innovative advertising ideas for products and TV ads, resulting in successful advertising campaigns and increased brand awareness. Attended Dubai Beauty World Expo exhibitions to showcase the company's products, network with industry professionals, and identify potential business opportunities. Opened sales channels with major retailers, such as Al-Futtaim Group, Noon, Nabdh, Amazon, and Jumia, resulting in increased product distribution and sales. Managed social media channels and created engaging content to increase brand awareness and customer engagement. Organized events to display new products, resulting in increased customer interest and sales. Exported products to Ghana, Yemen, Sudan, and KSA, ensuring compliance with international regulations and successful product distribution.
Marketing ManagerFull Time
white & white
Mar 2020 - Sep 2021 -1 yr, 6 months
Egypt , Alexandria
- Job Details:Experience: Managed influencer campaigns with Leo Pharma, Hatly Grocery app, Johnson and Jones, and Cleo, resulting in increased brand awareness and engagement. Developed and executed influencer marketing strategies to reach target audiences and promote products effectively. Collaborated with internal teams and external agencies to identify relevant influencers and create engaging content that resonated with audiences. Monitored and analyzed campaign performance data to optimize influencer selection, content creation, and targeting. Established strong relationships with influencers, resulting in ongoing partnerships and increased brand loyalty. Managed campaign budgets and ensured timely delivery of content. Successfully executed campaigns across multiple platforms, including social media, blogs, and podcasts. Communicated campaign results and insights to senior management and provided recommendations for future campaigns.
Marketing ManagerFull Time
Elbeisypharmacy
Mar 2018 - Present -7 yrs, 5 months
Egypt , Alexandria
- Job Details:Experience: Managed social media accounts for El Beisy Pharmacy, creating and publishing engaging content that increased brand awareness and engagement. Developed and executed social media strategies that reached target audiences and promoted products effectively. Monitored and analyzed social media metrics to optimize content creation, targeting, and engagement. Created and managed social media advertising campaigns to drive traffic and increase sales. Organized successful events that promoted El Beisy Pharmacy products and services, resulting in increased customer engagement and loyalty. Coordinated media buying activities that maximized reach and exposure while staying within budget. Managed influencer campaigns that increased brand awareness and engagement, resulting in increased sales and customer loyalty. Collaborated with internal teams and external agencies to identify relevant influencers and create engaging content that resonated with audiences. Established strong relationships with influencers, resulting in ongoing partnerships and increased brand loyalty. Communicated social media metrics and campaign results to senior management and provided recommendations for future campaigns.
Education
Bsc in Hotel management
Higher Institute for Tourism and Hotels - AlexandriaJan 2007 - Jan 2011 - 4 yr
High School - Thanaweya Amma
Taha HussienJan 2007
Achievements
Worked on large-scale campaigns that took place both online and offline, including franchise openings, summer campaigns, brand positioning campaigns & influencers campaigns. Job activities also include communicating with clients and celebrities, organizing events, planning campaign schedules, media buying, and working heavily on social media platforms
Skills
Languages
English
Advanced
Training & Certifications
Diploma Digital marketing
New horizons Alexandria·2018Marketing Skills Certification
AUC - School of Continuing Education·2018Digital marketing
Arab academy of sciences, technology·2017