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Samar Moustafa Selim

Marketing & Business development manager

Maadi, Cairo, Egypt

Work Experience

  • Marketing & Business Development ManagerFull Time

    Favelin cosmetics

    Jun 2023 - Present -2 yrs, 2 months

    Egypt , Alexandria

    • Job Details:‏Sales and Marketing Collaboration ‏ - Work closely with sales and marketing teams to develop campaigns and strategies that drive sales. ‏ ‏Client Relationship Management ‏ - Build and maintain relationships with key clients and stakeholders. Clients (Fortune, Mazaya,Faces, Bloom pharmacies, talabat mart , myli MAF , Rabbit Mart , Amazon,noon ) ‏New Product Development ‏ - Collaborate with product development teams to create new products that meet market demands ‏Negotiation and Closing Deals ‏ - Negotiate contracts and agreements with clients and partners. Budget Management ‏ - Manage budgets for business development activities.
  • Marketing Manager & Export managerFull Time

    Leven cosmetics

    Aug 2022 - Jun 2023 -10 months

    Egypt , Alexandria

    • Job Details:Specialties: Promoted existing brands and successfully introduced new products to the market, resulting in a 15% increase in overall sales. Collaborated with expert and commercial excellence teams to define appropriate brand visibility and awareness plans for Cosmetics & Perfumery professionals and shoppers, resulting in increased brand recognition and customer loyalty. Conducted research and developed marketing opportunities and plans, analyzed consumer requirements, identified market trends, and suggested system improvements to achieve the company's marketing goals, resulting in a 10% increase in revenue. Created innovative advertising ideas for products and TV ads, resulting in successful advertising campaigns and increased brand awareness. Attended Dubai Beauty World Expo exhibitions to showcase the company's products, network with industry professionals, and identify potential business opportunities. Opened sales channels with major retailers, such as Al-Futtaim Group, Noon, Nabdh, Amazon, and Jumia, resulting in increased product distribution and sales. Managed social media channels and created engaging content to increase brand awareness and customer engagement. Organized events to display new products, resulting in increased customer interest and sales. Exported products to Ghana, Yemen, Sudan, and KSA, ensuring compliance with international regulations and successful product distribution.
  • Marketing ManagerFull Time

    white & white

    Mar 2020 - Sep 2021 -1 yr, 6 months

    Egypt , Alexandria

    • Job Details:Experience: Managed influencer campaigns with Leo Pharma, Hatly Grocery app, Johnson and Jones, and Cleo, resulting in increased brand awareness and engagement. Developed and executed influencer marketing strategies to reach target audiences and promote products effectively. Collaborated with internal teams and external agencies to identify relevant influencers and create engaging content that resonated with audiences. Monitored and analyzed campaign performance data to optimize influencer selection, content creation, and targeting. Established strong relationships with influencers, resulting in ongoing partnerships and increased brand loyalty. Managed campaign budgets and ensured timely delivery of content. Successfully executed campaigns across multiple platforms, including social media, blogs, and podcasts. Communicated campaign results and insights to senior management and provided recommendations for future campaigns.
  • Marketing ManagerFull Time

    Elbeisypharmacy

    Mar 2018 - Present -7 yrs, 5 months

    Egypt , Alexandria

    • Job Details:Experience: Managed social media accounts for El Beisy Pharmacy, creating and publishing engaging content that increased brand awareness and engagement. Developed and executed social media strategies that reached target audiences and promoted products effectively. Monitored and analyzed social media metrics to optimize content creation, targeting, and engagement. Created and managed social media advertising campaigns to drive traffic and increase sales. Organized successful events that promoted El Beisy Pharmacy products and services, resulting in increased customer engagement and loyalty. Coordinated media buying activities that maximized reach and exposure while staying within budget. Managed influencer campaigns that increased brand awareness and engagement, resulting in increased sales and customer loyalty. Collaborated with internal teams and external agencies to identify relevant influencers and create engaging content that resonated with audiences. Established strong relationships with influencers, resulting in ongoing partnerships and increased brand loyalty. Communicated social media metrics and campaign results to senior management and provided recommendations for future campaigns.
  • Education

    • Bsc in Hotel management

      Higher Institute for Tourism and Hotels - Alexandria

      Jan 2007 - Jan 2011 - 4 yr

    • High School - Thanaweya Amma

      Taha Hussien

      Jan 2007 

    Achievements

    Worked on large-scale campaigns that took place both online and offline, including franchise openings, summer campaigns, brand positioning campaigns & influencers campaigns. Job activities also include communicating with clients and celebrities, organizing events, planning campaign schedules, media buying, and working heavily on social media platforms

    Skills

    • Digital Marketing
    • Medical Marketing
    • Marketing Campaigns
    • Influencer campaign
    • tv ads
    • Content Creation
    • Adobe Photoshop
    • Videography

    Languages

    • English

      Advanced

    Training & Certifications

    • Diploma Digital marketing

      New horizons Alexandria·2018
    • Marketing Skills Certification

      AUC - School of Continuing Education·2018
    • Digital marketing

      Arab academy of sciences, technology·2017
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