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Salma Hamdy Sarhan

Marketing Communication,Public Relations

New Cairo, Cairo, Egypt

Work Experience

  • Senior Communication OfficerFull Time

    The American University in Cairo

    Dec 2014 - Present -10 yrs, 7 months

    Egypt , Cairo

    • Job Details: • Determine communications strategy and execute programs to deliver communications objectives. • Develop center's publications such as newsletters, press releases, email announcements, planned publications, on-line, video, special projects and assignments • Update and manage the center’s website and social media accounts • Develop an annual communications plan for the center • Brand and position the Gerhart Center in Egypt and the region as a reference point on civic engagement and philanthropy, including the introduction of new social media channels and communicating major events to the local media • Manage the communication budget. • Manage and oversee the center's publications, from manuscript to printing • Creating, maintaining and updating the center's contacts database • Assisting with the organization of public lectures, workshops, program launch events and conferences • Ongoing outreach to new outlets for disseminating research and the center’s activities • Representing the center at AUC’s communications council.
  • Freelance Communication Consultant Full Time

    Self employed- For Companies in the Gulf Region

    Apr 2013 - Nov 2014 -1 yr, 7 months

    Egypt , Cairo

    • Job Details:• Lead marketing communications projects involving the development of effective messaging and messaging strategies to support business needs • Recommend communication strategies using appropriate vehicles to achieve business objectives • Collaborate closely with product managers and business owners to develop core messaging for individual products and services based on the value proposition and customer research. • Collaborate closely with product managers to develop promotional strategies, plans and events to support sales and positioning of offers, including trade shows, industry meeting presentations, sales literature, and web-based and digital marketing campaigns. • Create messaging tailored by audience and medium to support value proposition of individual products and services, including planning, writing, and editing white papers, brochures, website content, public relations materials, presentations, and other materials. • Develop practical implementation plans that consider cultural sensitivities with other accountable parties • Measure and evaluate the effectiveness of protocols, programs or deliverables; compares measurement results to objectives • Provide support for organizational branding initiatives and ensures specific product or service positioning supports the master brand strategy. • Coordinate with Creative Services, Public Relations, Trade Shows, Meetings & Events, Internal Communications, e-Business, Marketing Research and other departments • Collaborate with team members to facilitate the creation of marketing materials • Develop tradeshow promotions strategy, including theme, messaging, pre- and post-show communications, booth layout and graphics, and leads generated • Measure the success of marketing communications campaigns through metrics • Advocate and support the brand, values and leadership essentials
  • Visibility & Communication Officer Full Time

    The Delegation of the European Union to Egypt

    Oct 2012 - Mar 2013 -5 months

    Egypt , Cairo

    • Job Details:Responsibilities: • Lead the Communications & Visibility of the EU-Egypt cooperation projects / programmes • Ensure that the EU-funded operations conform to the EU Communications & Visibility EU guidelines • Work closely with EU funded projects' team to ensure their adherence to the Communications & Visibility guidelines in all programmes • Represent EU delegation in EU & projects events to ensure visibility of EU-funded actions. • Contribute to the Regional Information & Communications Program & other Communications initiatives managed by HQ. • Manage the implementation of the PR consultant to raise awareness of the EU cooperation programs. • Manage the production of the EU visibility material • Build sustainable relationships media representatives and stakeholders
  • Senior Deputy Marketing ManagerFull Time

    Land Mark Group-Egypt

    Aug 2011 - Sep 2012 -1 yr, 1 month

    Egypt , Cairo

    • Job Details:Responsibilities: • Liaise and build relationships. Externally, this could be with customers and suppliers. Internally this could mean different related and supporting departments. • Contribute to the strategic planning of an annual or long term marketing plan to drive forward agreed company objectives. • Manage Budget and indentify advertising opportunities • Building consolidated media list and maintain Media relations • Write and distributing press releases • Manage the production of marketing materials, including leaflets, posters and flyers. This can involve writing and proofreading copy, and liaising with designers and printers; • Monitor, arrange and coordinate the effective distribution of marketing promotional materials • Attending and organizing sales promotional events and exhibitions • Maintain, build and update customers mailing databases • Develop strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects • Carry out market research and customer surveys to assess demand, brand positioning and awareness • Analyzing the market, including campaigns, competitors and consumers • Executing marketing strategies and campaigns • Overseeing and implementing product distribution • Support the marketing manager, and manager department team • Coordinating with and reporting to managers to carry out campaigns
  • Education

    • MA in Corporate Communication

      IE Business School

      Jan 2016 - Jan 2017 - 1 Year

    • Bachelor's Degree in Art

      Ain Shams University (ASU)

      Jan 2009 - Jan 2004 - 60 Month

    • High School - Thanaweya Amma

      Ibn el Nafees

      Jan 1999 

    Skills

    • Internet
    • Microsoft Excel
    • Microsoft Word
    • Microsoft Powerpoint
    • Communication
    • Marketing
    • Marketing
    • Public Relations
    • Event Managment
    • Media Relations
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    Languages

    • English

      Fluent
    • Arabic

      Fluent

    Training & Certifications

    • Professional Public Relations Program

      The American University in Cairo·2015
    • Business Writing Skills

      RITI·2010
    • Photoshop CS2

      YAT·2009
    • Web Design Diploma

      YAT·2008
    • Marketing

      2005
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