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Salma Saad Ismail

Digital Marketing and E commerce Manager at INTERSPORT Egypt

Giza, Giza, Egypt

Work Experience

  • Digital Marketing and E commerce ManagerFull Time

    INTERSPORT Egypt

    Jul 2020 - Present -5 yrs

    Egypt , Giza

    • Job Details:Developing and Implementing Digital Marketing Strategies. • Manage online advertising campaigns across various channels, including social media, search engines, and email marketing. • Create and execute comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads. Supporting Marketing Campaigns. • Building and planning marketing strategies, managing and training marketing team, measuring ROI’s and KPI’s; preparing and managing marketing budget. • Lead and mentor a team of marketing professionals, fostering a culture of innovation and continuous improvement. • Analyzing brand positioning and audience insights. Managing E-commerce Platforms. • Manage and optimize our e-commerce platforms to ensure a seamless customer experience. • Monitor web analytics and internal data sources, design and execute road-maps. • Optimize product listings, pricing strategies, and promotional activities to maximize sales and conversion rates. Budget Management and ROI Optimization. • Develop and manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI. • Monitor campaign performance and analyze ROI metrics to make data-driven decisions and optimize marketing spend. • Negotiate contracts with vendors and agencies to secure cost-effective solutions and partnerships.
  • Digital Marketing ManagerFull Time

    BTL Agency

    Jan 2020 - Jul 2020 -6 months

    • Digital Marketing ManagerFull Time

      Q e-markets

      Jan 2019 - Feb 2020 -1 yr, 1 month

      Egypt , Cairo

      • Job Details:• Responsible for developing, implementing and managing marketing campaigns that promote a company and its services. • Enhancing brand awareness within the digital space as well as driving website traffic and acquiring customers. • Increase customer engagement through social media. • Increase sales by using all e commerce techniques. • Responsible for driving sales for our e-commerce. platforms and providing short and long-term direction to e-commerce and digital marketing efforts. • Creating digital marketing strategies, planning, executing, analyzing, and reporting on campaigns. • Grow sales and measure performance against ROI and KPI targets Develop A/B testing ideas and test targeting and creative variations for performance improvements. • Work closely with the rest of the internal team as well as external teams to optimize online content and improve conversion rates. • Identify new channels and opportunities for growth and test their effectiveness.
    • Digital Marketing ConsultantPart Time

      intertex

      Sep 2016 - Jun 2017 -9 months

      Egypt , Cairo

      • Job Details:• Discover the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy. • Suggest or implement improvements in areas like SEO, social media, email marketing, and website design. • Improve and manage company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns. • Coordinate content platforms such as website landing pages and blog. • Improve business site's Google ranking by adding new keywords, analyzing and optimizing web pages. Implement content development strategy to website and blogs
    • Education

      • MBA in Marketing

        ESLSCA Business School

        Jan 2018 - Jan 2020 - 2 yr

      • Bachelor's Degree in Accounting

        Cairo University (CU)

        Jan 2005 - Jan 2009 - 4 yr

      Achievements

      Revenue Growth • Increased online sales revenue by 300% for sportswear brand within one year through targeted digital marketing campaigns and website optimization techniques. • Succeeded in achieving EGP 90 million target sales from the digital channels for a startup real estate developer in less than one year. ROI Improvement • Achieving 50% increase in ROI within the 1st year for a sportswear brand. E-commerce Platform Building • Implemented responsive e- commerce website for sportswear brand, leading to an increase in the company sales. Team Building & Leadership • Built a high-performing marketing & E- commerce function in a reputable sportswear company and managed to achieve a sales target of millions by the end of the first year of the department. • Built and led digital marketing team for digital marketing agency. Budget Optimization •Optimized marketing budget allocation, reducing overall costs while improving campaign performance metrics for sportswear brand & training academy

      Skills

      • Digital Marketing
      • Social Media
      • Digital Marketing
      • Facebook ads
      • Twitter Ads
      • Instagram ads
      • Google Ads
      • Lead Generation
      • Digital Marketing
      • Team Leadership
      View More

      Languages

      • Arabic

        Advanced
      • English

        Advanced

      Training & Certifications

      • Marketing Diploma

        2019
      • Project Management Diploma

        2019
      • Data Analysis

        Institute of Management Professionals·2018
      • Consumer Behavior Workshop

        2017
      • Marketing Research Workshop

        eMarketing Egypt·2016
      • Emarketing Diploma

        eMarketing Egypt·2013
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