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Salma Khalil

Senior Marketing Officer at Misr ElKeir Foundation

Heliopolis, Cairo, Egypt

Work Experience

  • Marketing And Communication ManagerFull Time

    Wataneya Society for Development of Orphanages

    Feb 2020 - Present -5 yrs, 5 months

    Egypt

    • Senior Marketing OfficerFull Time

      Misr ElKeir Foundation

      Sep 2017 - Present -7 yrs, 10 months

      Egypt , Cairo

      • Job Details:- Plan and execute the annual marketing plan for GESR Project - Implement all the brand marketing activities and coordinate with all the stakeholders in the different departments - Liaise with the advertising agencies, designers, printers, and other external suppliers and service providers on various promotional activities and day-to-day business needs, and develop their contracts with related financial work. - Prepare marketing budget and follow up with its execution. - Maintain and update the PR and press kits with MEK PR department - Oversee the GESR website, social media platforms and ensure that weekly/daily content is in line with the brand digital marketing plans. - Prepare and execute all required paper work for approvals, accounting, correspondence, supplier databases, and general record keeping - Set up and optimize GESR’s social media pages within each platform to increase their visibility, and analyze digital marketing campaigns. - Create and develop e-mail marketing strategies
    • Marketing ExecutiveFull Time

      Conference Organizing Bureau

      Jun 2016 - Sep 2017 -1 yr, 3 months

      Egypt , Giza

      • Job Details:- Coordinate with team of designers to create and come up with designs needed within the requested specifications and guidelines. - Document and develop and create content for flyers, brochures, and programs - Look after marketing tools/materials and support projects team with availability and information - Analyze and recommend marketing related changes to contracts - Help prepare project proposals, timeframes, schedule and budget - Conduct monthly market research, and competitor analysis - Set up and optimize company’s social media pages within each platform to increase their visibility - Manage and analyze marketing campaigns on Facebook and Google ads to announce the main conferences, or to generate business leads - Use Photoshop and Illustrator to design social media posts when needed - Create and develop e-mail marketing strategies - Manage and update websites' contents
    • Marketing and Social Media Specialist Full Time

      Diwan Business Solutions

      Apr 2013 - May 2016 -3 yrs, 1 month

      Egypt , Giza

      • Job Details:- Manage budget and identify advertising opportunities - Conduct market research, client questionnaires, and competitor analysis - Managing, moderate and advertise on companies social media platforms - Create and develop e-mail marketing strategies. - Filter and segment the database according to its sales stage and profiles in order to allocate the right marketing message for each segment - Maintain a clear mailshot, newsletter calendar - Analyze all given data contribute to the development and executing of marketing plan and strategies for the year - Update website and mobile app regularly - Use Photoshop and Illustrator to design marketing materials and digital posts when needed - Participate in the production of marketing material, including leaflets, posters, and flyers - Coordinate with designers and printers - Plan, organize, and execute events, courses, workshops and book signings
    • Education

      • MBA in Marketing

        Arab Academy for Science, Technology and Maritime Transport (AAST)

        Jan 2014 - Jan 2016 - 2 yr

      • Technical Diploma in Digital Marketing

        Digital Arts Academy

        Jan 2016 - Jan 2016 - 0 Month

      • Bachelor's Degree in Japanese Language

        Ain Shams University (ASU)

        Jan 2000 - Jan 2005 - 5 yr

      • High School - Other

        St.Fatima

        Jan 2000 

      Skills

      • E-Marketing
      • Paid Ads
      • Social Media
      • Online Marketing
      • Digital Marketing
      • Social Media
      • Event Planning
      • Branding
      • Marketing Planning
      • Strategic Planning

      Languages

      • English

        Fluent
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