
Salma Khalil
Senior Marketing Officer at Misr ElKeir Foundation
Heliopolis, Cairo, EgyptWork Experience
Marketing And Communication ManagerFull Time
Wataneya Society for Development of Orphanages
Feb 2020 - Present -5 yrs, 5 months
Egypt
Senior Marketing OfficerFull Time
Misr ElKeir Foundation
Sep 2017 - Present -7 yrs, 10 months
Egypt , Cairo
- Job Details:- Plan and execute the annual marketing plan for GESR Project - Implement all the brand marketing activities and coordinate with all the stakeholders in the different departments - Liaise with the advertising agencies, designers, printers, and other external suppliers and service providers on various promotional activities and day-to-day business needs, and develop their contracts with related financial work. - Prepare marketing budget and follow up with its execution. - Maintain and update the PR and press kits with MEK PR department - Oversee the GESR website, social media platforms and ensure that weekly/daily content is in line with the brand digital marketing plans. - Prepare and execute all required paper work for approvals, accounting, correspondence, supplier databases, and general record keeping - Set up and optimize GESR’s social media pages within each platform to increase their visibility, and analyze digital marketing campaigns. - Create and develop e-mail marketing strategies
Marketing ExecutiveFull Time
- Job Details:- Coordinate with team of designers to create and come up with designs needed within the requested specifications and guidelines. - Document and develop and create content for flyers, brochures, and programs - Look after marketing tools/materials and support projects team with availability and information - Analyze and recommend marketing related changes to contracts - Help prepare project proposals, timeframes, schedule and budget - Conduct monthly market research, and competitor analysis - Set up and optimize company’s social media pages within each platform to increase their visibility - Manage and analyze marketing campaigns on Facebook and Google ads to announce the main conferences, or to generate business leads - Use Photoshop and Illustrator to design social media posts when needed - Create and develop e-mail marketing strategies - Manage and update websites' contents
Marketing and Social Media Specialist Full Time
- Job Details:- Manage budget and identify advertising opportunities - Conduct market research, client questionnaires, and competitor analysis - Managing, moderate and advertise on companies social media platforms - Create and develop e-mail marketing strategies. - Filter and segment the database according to its sales stage and profiles in order to allocate the right marketing message for each segment - Maintain a clear mailshot, newsletter calendar - Analyze all given data contribute to the development and executing of marketing plan and strategies for the year - Update website and mobile app regularly - Use Photoshop and Illustrator to design marketing materials and digital posts when needed - Participate in the production of marketing material, including leaflets, posters, and flyers - Coordinate with designers and printers - Plan, organize, and execute events, courses, workshops and book signings
Education
MBA in Marketing
Arab Academy for Science, Technology and Maritime Transport (AAST)Jan 2014 - Jan 2016 - 2 yr
Technical Diploma in Digital Marketing
Digital Arts AcademyJan 2016 - Jan 2016 - 0 Month
Bachelor's Degree in Japanese Language
Ain Shams University (ASU)Jan 2000 - Jan 2005 - 5 yr
High School - Other
St.FatimaJan 2000