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Salma Hegab

Digital Content Marketing Manager at IBM

Cairo, Egypt

Work Experience

  • Digital Content Marketing ManagerFull Time

    IBM

    Jul 2016 - Present -9 yrs

    Egypt , Cairo

    • Social Media ManagerFull Time

      ODIENCE Media FZ LLC

      Jan 2016 - Jun 2016 -5 months

      Egypt , Cairo

      • Job Details:Head of the Social Media department. Currently Managing content strategy, regional social media campaigns & marketing. Monitor all digital platforms for consistent updates that serves in developing our clients' online channels to expand the awareness and support their B2B, SEO, Marketing, Business Development and Branding purposes. • Develop the overall strategy for +30 social media accounts and mobilized all resources towards its execution & monetization. • Identify, hire and coach the Social Integration team and lead them to successfully meet the strategic objectives. • Develop and manage the execution of digital marketing strategies to support our clients’ acquisition and conversion. • Successfully launched 7 Facebook Ads and Instagram campaigns with over 8,000$. Results: +10M Reach. • Build a strong & rich digital portfolio for our clients. Results: increased engagement, brand equity & brand virality. • Launch Integrated Digital Activations from briefing to execution. Results: engaged community & PR coverage. • Develop a stronger B2C tie to monetize the social media assets and generate sponsorship revenues. • Leverage the social assets for the company’s HR (recruitment and employee motivation).
    • Sr. Social Media SpecialistFull Time

      ODIENCE Media FZ L.L.C.

      Jun 2015 - Dec 2015 -6 months

      Egypt , Cairo

      • Job Details:- Create, execute and coordinate all aspects of social media management and channels optimization. - Coordinate the execution of all aspects of Channels branding with a team of in-house and outsourced creative designers. - Make sure target KPIs for each channel / network are being met. - Optimize the social presence of our partners and clients and integrate it with their YouTube offering. - Integrate the YouTube offering with the Social assets (Instagram, Twitter, Facebook) of our partners and clients.
    • PR and Online Media ManagerFull Time

      Awakening UK Ltd.

      Aug 2014 - Jun 2015 -9 months

      Egypt , Cairo

      • Job Details:- Represent Awakening Records, the music record label, with media relations in Egypt and worldwide. - Manage the PR work for Awakening, through curating media contacts, initiating communication and executing the PR album releases of Awakening artists Hamza Namira, Mesut Kurtis, Raef, and Humood Al Khudher. - Communicate with Awakening artists' fans and manage the content for Awakening's social media presence as well as the artists (more than nine accounts on and not limited to Facebook, Twitter, YouTube, Google+ and Instagram). - Act as a member of Awakening’s team supporting marketing activities and online projects (contests/contests, marketing events, fan club communications, charity initiatives, etc).
    • Education

      • Bachelor's Degree in Mass Communication; Multimedia Journalism

        American University in Cairo (AUC)

        Jan 2009 - Jan 2013 - 4 yr

      • High School - Thanaweya Amma

        Ahmed Zewail Experimental Language School

        Jan 2009 

      Achievements

      SCOLARSHIPS AND CONFERENCES - LEAD Scholarship, AUC, Egypt, 2009 - 2013. ● Received full coverage of all applicable charges for enrollment, tuition and fees. ● Attended various soft skills trainings. ● Explored the cultural heritage and developmental needs of the different Egyptian governorates through several retreats. - Online Participant at World Views: Global Trends in Media and Higher Education, Toronto, Canada, 21 June 2013. ● Participated via skype in “the under-reported story: The role of university campuses in the Arab Spring” as a guest speaker. - AMENDS Scholar, Stanford, California, US, 15 - 17 April 2013. ● Gave a 10-minute talk in the Activism and the Art of Change section on “Tweetshare3” initiative. ● Attended trainings in the D-school of design.

      Skills

      • Online Sales
      • journalism
      • Internet
      • Public Relations
      • Google Drive
      • Twitter
      • Microsoft Office
      • Tumblr
      • Blogging
      • Prezi
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      Languages

      • English

        Fluent
      • Arabic

        Fluent
      • French

        Beginner

      Training & Certifications

      • Duolingo French Fluency: Elementary (Estimated)

        Duolingo·2015
      • YouTube Certified in Audience Growth

        YouTube·2015
      • ELBET

        The American University in Cairo·2009
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