Basic Info

Name: Sally Osman

Professional Experience: 15 years

Location: Cairo, Egypt

Highest Education: Bachelor's Degree

Career Level: Manager

Work Experience

Operations Manager at Bazaryo

Experience Details

Job Title: Operations Manager

Job Role: Marketing/PR/Advertising

Career Level: Manager

Job Details: - Developing the site launching strategy and plan in accordance with the company's objectives and strategy
- Developing the annual Sales & Marketing plan in line with company's objectives
- Recruiting, training and managing Sales, Marketing, and Customer Service team
- Defining market and competition and maintaining updated market studies
- Setting and managing annual Sales & Marketing budget
- Creating customized products packages with selected prices
- Preparing marketing and training material

Company Details

Name: Bazaryo

Location: Cairo & Giza, Egypt

Size: 11-50 employees

Industries: Internet/E-commerce

Website: N/A

Nov 2014 to Mar 2017 (2 years 4 months)

Marketing Manager at European Company for Restaurants & Touristic Projects

Experience Details

Job Title: Marketing Manager

Job Role: Marketing/PR/Advertising

Career Level: Manager

Job Details: -Developing the Sales & Marketing plan in accordance with the company’s business strategy.
-Identifying marketing opportunities by defining customers’ requirements, and competitors’ analysis.
-Improving revenue by developing and introducing new products & services and by penetrating different potential markets (e.g. opening new outlets in International schools & universities).
-Designing and implementing seasonal promotions and evaluating their effectiveness.
-Developing field sales action plans promoting restaurants’ services & corporate packages.
-Developing & executing unique loyalty programs taking advantage of sister companies services.
-Managing events and handling entertainment programs.
-Managing social media pages (daily posts, updates, handling inquiries and/or complains).
-Monitoring website development and updates.
-Recruiting, selecting, managing, and maintaining effective sales & marketing team.
-Monitoring and reporting weekly status updates to top management and owners.

Company Details

Name: European Company for Restaurants & Touristic Projects

Location: Egypt

Size: N/A

Industries: Food Services/Restaurants/Catering

Website: N/A

Feb 2014 to Aug 2014 (6 months)

Marketing Manager at Abdul Latif Jameel - Daihatsu Misr

Experience Details

Job Title: Marketing Manager

Job Role: Marketing/PR/Advertising

Career Level: Manager

Job Details: - Developing annual marketing strategies to meet company’s objectives.
- Developing and implementing marketing plans in accordance with approved strategy.
- Implementing & integrating “Daihatsu” CI with adaptation to the local market.
- Create and maintain a professional image through positive media exposure.
- Setting and controlling annual marketing & sales promotion budgets.
- Managing ATL & BTL campaigns, evaluating results and taking corrective actions when needed.
- Managing all aspects of PR and events (launch events, seminars, dealers’ conferences, product displays, and motor shows).
- Supervising & monitoring dealers’ marketing activities in line with brand CI and approved marketing plans.
- Developing & executing digital campaigns, and maintaining proper social media presence.
- Conducting outsourced qualitative & quantitative market researches, as well as regular surveys through company’s in-house call center.
- Monitoring and updating monthly sales & stock movement, and placing vehicles monthly orders with color breakdown accordingly.
- Developing product line-up & grading along with pricing complying with market demand and competition.
- Developing & managing MIS periodical reports (e.g. Market analysis, competitors’ activities, customer profile, etc.)
- Handling external communication with manufacturer & regional office for marketing related issue.
- Monitoring & reporting monthly “Hoshin” updates and operational KPIs.

Company Details

Name: Abdul Latif Jameel - Daihatsu Misr (multinational)

Location: Egypt

Size: N/A

Industries: Automotive

Website: N/A

Oct 2008 to Dec 2013 (5 years 2 months)

Account Manager at Addxxion Advertising - Ad Mark Advertising

Experience Details

Job Title: Account Manager

Job Role: Customer Service/Support

Career Level: Manager

Job Details: - Meeting clients and discussing marketing objectives and allocated budget.
- Briefing the creative team to develop campaigns’ artwork, and presenting drafts to clients.
- Dealing with different suppliers to execute projects on time and with the best quality.
- Participating in copy rights, photo sessions and events organizing.
- Participating in generating & presenting different brand activation ideas, and managing the execution of selected activation idea.
- Travelling to onsite inspections and project managing events.
- Developing and maintaining long term relationships with clients.

Company Details

Name: Addxxion Advertising - Ad Mark Advertising

Location: Egypt

Size: N/A

Industries: Marketing and Advertising

Website: N/A

May 2006 to Oct 2008 (2 years 5 months)

Personal Assistant to Managing Director at Abou Ghali Automotive Group

Experience Details

Job Title: Personal Assistant to Managing Director

Job Role: Administration

Career Level: Experienced (Non-Manager)

Job Details: - Handling administrative tasks, and reporting corporate performance through dashboards & KPI platforms.
- Managing Abou Ghali call center, and CRM.
- Managing all aspects of PR, events, product display, exhibitions, and new showrooms openings.
- Preparing annual Advertising & Promotion plan according to company’s objectives and approved budget.
- Managing all aspects of “Cairo Auto Abou Ghali” ATL & BTL campaigns (proposal, agency briefing, artwork modifications & approvals, media planning & booking, and reporting campaigns results).
- Handling “Cairo Auto Abou Ghali” After Sales marketing activities.
- Monitoring and reporting marketing expenditures.

Company Details

Name: Abou Ghali Automotive Group

Location: Egypt

Size: N/A

Industries: Automotive

Website: N/A

Apr 2000 to Apr 2006 (6 years)

Achievements

See Achievements

Achievements as Marketing Manager at Abdul Latif Jameel - Daihatsu Misr (2008 - 2013)
*“GranMax” launch and introduction through creating a new segment in the trucks market.
*Terios re-packaging in Mar’10 through the introduction of new price leader & volume maker grades to maintain segment share considering the aged model and Chinese makes segment penetration.
*34% volume increase for Grand Terios in semester 2, 2011 through the introduction of a new low grade model & customizing/ accessorizing current models.
*Participating in ALJ annual Kaizen Marathon in Nov’12 with a project theme Improving Marketing Budget Management. The project tackled our new trend of E-Marketing usage through digital advertising, social media and email marketing. We succeeded to reduce per unit advertising by 24%.

Achievements as Account Manager at Addxxion Advertising - Ad Mark Advertising (2006 - 2008)
Handled several accounts in diversified sectors.
Accounts handled: Movenpick Hotels & Resorts – Sheraton Luxor Resort – Citibank – Mobica – Charmaine – Arma Food Industries – Asian Corner Restaurants – Al Mokhtabar Medical Laboratories – Nouval Group

Achievements as Personal Assistant to Managing Director at Abou Ghali Automotive Group (2000 - 2006)
*Initiation and implementation of new Abou Ghali Automotive branding.
*Implementation of Abou Ghali Group company profile and website.
*Abou Ghali Automotive database system creation and management.
*Cairo Auto Abou Ghali “BMW Authorized Dealer” Opening and launch campaign.

Other achievements in school, university, sports, etc...