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Sally Elsayed Osman

Marketing Manager

Cairo, Egypt

Work Experience

  • Marketing Manager Full Time

    Abdul Latif Jameel – Daihatsu Misr

    Oct 2008 - Nov 2013 -5 yrs, 1 month

    Egypt , Cairo

    • Job Details:Developing the marketing strategy to meet company’s objectives.  Developing and implementing marketing plans in accordance with approved strategy.  Setting and controlling annual marketing & sales promotion budget.  Managing all ATL & BTL campaigns, evaluating results and taking corrective actions when needed.  Managing all aspects of PR, and events (launch events, seminars, dealers’ conferences, displays, and motorshows).  Digital & social media planning and campaigns development.  Conducting surveys, qualitative, and quantitative market researches to identify market & customer requirements.  Supervising & monitoring marketing activities within our dealers’ network in line with brand corporate identity.  Setting annual sales plan, monitoring and updating monthly sales & stock movements and placing monthly orders with colors breakdown accordingly.  Developing product line-up & grading, along with pricing, complying with market demand and competitors’ actions.  Developing & managing all MIS periodical reports (e.g. Market analysis, competitors’ activities, customer profile, etc.)  Handling external communication with manufacturer & regional office for marketing related reports.  Monitoring & reporting monthly Hoshin updates and operational KPIs.
  • Personal Assistant to Managing Director Full Time

    Abou Ghali Automotive Group

    Apr 2000 - Apr 2006 -6 yrs

    Egypt , Cairo

    • Job Details:Handling administrative tasks, and reporting corporate performance through dashboards & KPI platforms. Managing Abou Ghali call center, and CRM. Preparing annual plan and budget for Advertising & Sales promotions. Implementing marketing plan activities and evaluating the effectiveness of advertising campaigns. Managing all aspects of PR, events, outdoor and printing materials. Managing events, exhibitions and sponsorships
  • Education

    • B.A., Commerce Accounting Section in Accounting, Marketing

      Cairo University (CU)

      Jan 1993 - Jan 1998 - 5 yr

    Skills

    • Events Organizing
    • Advertising & promotion
    • Budget Control
    • Market Research
    • Account Management
    • Teaching
    • Product Planning
    • Strategy Implementation

    Languages

    • Arabic

      Fluent
    • English

      Fluent
    • Italian

      Beginner
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