
Sally Elsayed Osman
Marketing Manager
Cairo, EgyptWork Experience
Marketing Manager Full Time
Abdul Latif Jameel – Daihatsu Misr
Oct 2008 - Nov 2013 -5 yrs, 1 month
Egypt , Cairo
- Job Details:Developing the marketing strategy to meet company’s objectives. Developing and implementing marketing plans in accordance with approved strategy. Setting and controlling annual marketing & sales promotion budget. Managing all ATL & BTL campaigns, evaluating results and taking corrective actions when needed. Managing all aspects of PR, and events (launch events, seminars, dealers’ conferences, displays, and motorshows). Digital & social media planning and campaigns development. Conducting surveys, qualitative, and quantitative market researches to identify market & customer requirements. Supervising & monitoring marketing activities within our dealers’ network in line with brand corporate identity. Setting annual sales plan, monitoring and updating monthly sales & stock movements and placing monthly orders with colors breakdown accordingly. Developing product line-up & grading, along with pricing, complying with market demand and competitors’ actions. Developing & managing all MIS periodical reports (e.g. Market analysis, competitors’ activities, customer profile, etc.) Handling external communication with manufacturer & regional office for marketing related reports. Monitoring & reporting monthly Hoshin updates and operational KPIs.
Personal Assistant to Managing Director Full Time
Abou Ghali Automotive Group
Apr 2000 - Apr 2006 -6 yrs
Egypt , Cairo
- Job Details:Handling administrative tasks, and reporting corporate performance through dashboards & KPI platforms. Managing Abou Ghali call center, and CRM. Preparing annual plan and budget for Advertising & Sales promotions. Implementing marketing plan activities and evaluating the effectiveness of advertising campaigns. Managing all aspects of PR, events, outdoor and printing materials. Managing events, exhibitions and sponsorships
Education
B.A., Commerce Accounting Section in Accounting, Marketing
Cairo University (CU)Jan 1993 - Jan 1998 - 5 yr
Skills
Languages
Arabic
FluentEnglish
FluentItalian
Beginner