Sally Amr Abdel Qader

Marketing Accounts DirectorFull Time

• Job Details:As Marketing Accounts Director, I'm acting as the senior point of contact for all the agency’s clients, and being principally responsible for managing client relationships, my role as Accounts’ Director also includes ensuring the smooth production and execution of marketing campaigns from receiving client briefs, internally briefing designers and content creators/copywriters, to managing budgets and supervising full-fledged executions. My daily responsibilities include the following: • Leading a team of Creatives, Account Managers, SEO and Online Advertising Specialists to their utmost efficiency and highest levels of client services. • Taking the lead in client meetings and client digital marketing projects. • Liaising with clients on a senior level, on a daily basis. • Receive and create detailed client and internal briefs for marketing projects. • Responsible for the quality of service and delivery of all integrated campaigns across all digital channels including SEO, PPC Facebook, Instagram, Twitter, LinkedIn, etc... • Promoting business expansion with existing clients and new business opportunities with new potential clients. • Ensure clients are fully briefed and kept-up-to-date with all the digital marketing opportunities to reflect their business.

Web-Portals ManagerFull Time

• Job Details:As Web-portals manager at MediaGates, I’m fully in charge of the operations, marketing and monetization of a number of web properties and content portals in addition to a number of key social media accounts. My key tasks include; • Creating and executing strategies for identifying target audience, marketing activities and monetization. • Attending and participating in concept development meetings for the different websites and content portals. • Leading a team of web-editors/translators, content managers, digital marketers and developers. • Maintaining a master content calendar and managing the process of routine review of all online content for currency and accuracy. • Identifying and implementing opportunities to improve user experience, site traffic, structure, and features. Selected Accomplishments:  Managed to confirm readiness to launch content portal in-spite of the tight deadline, thoroughly fulfilling all my targets for the first quarter and receiving a special thank you note from the digital and managing directors.

Senior Marketing and Business Development ManagerFull Time

• Job Details:As Senior Marketing and Business Development Manager for VASMIX, a leading Value Added services and telecom provider in the Egyptian Market, my responsibilities included the following: 1. Portfolio analysis for current subscription services, RBT catalogs and IVR services in terms of revenue and potential profitability on Mobinil and Vodafone and Etisalat. 2. Develop and implement action items/plan based on the portfolio analysis per operator. 3. Implement innovative copy writing techniques and configure other customer communication variables such as product/service bundling to maximize revenue from existing portfolio. 4. Segmentation and grouping of existing customer database to optimize SMS bulk campaign responses for new and existing services 5. Setup, allocate budget and define strategy for new Marketing channels, e.g. social media marketing for existing VASMIX products and services, outdoor advertising, special barter deals, etc... 6. Define KPIs and reporting requirements for existing products and services. 7. 1. Portfolio analysis for current subscription services, RBT catalogues and IVR services in terms of revenue and potential profitability on Mobinil and Vodafone and Etisalat. 2. Develop and implement action items/plan based on the portfolio analysis per operator. 3. Implement innovative copywriting techniques and configure other customer communication variables such as product/service bundling to maximize revenue from existing portfolio. 4. Segmentation and grouping of existing customer database to optimize SMS bulk campaign responses for new and existing services 5. Setup, allocate budget and define strategy for new Marketing channels, e.g. social media marketing for existing VASMIX products and services, outdoor advertising, special barter deals, etc... 6. Define KPIs and reporting requirements for existing products and services. 7. 1. Portfolio analysis for current subscription services, RBT catalogues and IVR services in terms of revenue and potential profitability on Mobinil and Vodafone and Etisalat. 2. Develop and implement action items/plan based on the portfolio analysis per operator. 3. Implement innovative copywriting techniques and configure other customer communication variables such as product/service bundling to maximize revenue from existing portfolio. 4. Segmentation and grouping of existing customer database to optimize SMS bulk campaign responses for new and existing services 5. Setup, allocate budget and define strategy for new Marketing channels, e.g. social media marketing for existing VASMIX products and services, outdoor advertising, special barter deals, etc... 6. Define KPIs and reporting requirements for existing products and services. 1. Portfolio analysis for current subscription services, RBT catalogues and IVR services in terms of revenue and potential profitability on Mobinil and Vodafone and Etisalat. 2. Develop and implement action items/plan based on the portfolio analysis per operator. 3. Implement innovative copywriting techniques and configure other customer communication variables such as product/service bundling to maximize revenue from existing portfolio. 4. Segmentation and grouping of existing customer database to optimize SMS bulk campaign responses for new and existing services 5. Setup, allocate budget and define strategy for new Marketing channels, e.g. social media marketing for existing VASMIX products and services, outdoor advertising, special barter deals, etc... 6. Define KPIs and reporting requirements for existing products and services. 7. Devise process for collecting market intelligence. 8. Conduct Business case analysis and revenue projections for new propositions where applicable. 9. Conduct Competitive analysis to assess areas of strength, weakness, opportunities and threats.