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Sally Abdelaziz Mohamed

Product Designer at Dafater

Cairo, Egypt

Work Experience

  • Product DesignerFull Time

    Dafater

    Jan 2022 - Present -3 yrs, 6 months

    Saudi Arabia

    • Job Details:Meeting with Stakeholders: Gather project requirements from product designers or stakeholders. User Research and Analysis: Conduct research and usability testing to understand user needs, behaviors, and pain points. UX Design: Define user personas, and create site maps and journey maps. Wireframing and Prototyping: Develop wireframes, prototypes, and user flows to communicate design ideas. Design Systems: Create and maintain design systems, style guides, and UI component libraries for consistency. UI Design: Develop design systems for colors, fonts, and spacing; create responsive interfaces with auto-layout and breakpoints, and add animations. Testing: Perform usability testing to gather feedback on design effectiveness and usability. Feedback and Iteration: Use feedback from stakeholders and users to refine and improve designs. Post-Launch Monitoring: Analyze user behavior using tools like Hotjar and Google Analytics after launch.
  • Ui/ux DesignerFull Time

    Pharous

    Feb 2020 - Jul 2021 -1 yr, 5 months

    • Job Details:Review Brief: Examine the project objectives, timelines, constraints, and specifications. User Research: Conduct interviews, surveys, or observations to understand user needs and behaviors. Market Analysis: Study competitors and market trends to identify best practices and differentiation opportunities. Persona Creation: Develop personas representing key user groups and their characteristics. Define Goals: Set project goals and key performance indicators (KPIs) based on research. Site Map: Outline the website or application structure and hierarchy. User Journey Mapping: Visualize the user's experience and identify key touchpoints. User Flows: Map out the steps users take to achieve their goals within the application. Wireframing: Create basic layouts and structure of the interface. Design System: Develop a system for colors, typography, and spacing for consistency. Interactive Prototypes: Build prototypes to showcase functionality and user interactions.
  • Ui/ux DesignerFull Time

    Objects

    Jan 2017 - Feb 2020 -3 yrs, 1 month

    • Job Details:Graphic Design: Create visual elements like logos, icons, banners, and marketing materials. Animation: for logos in splash screen and GIF for media by using After Effect Brand Guidelines: Develop and maintain guidelines to ensure design consistency across all assets. Layout Design: Design layouts for print and digital media. Concept Development: Generate initial design concepts based on research and project goals. Design System: Establish a design system including color schemes, typography, and spacing. High-Fidelity Mockups: Create detailed mockups and prototypes showcasing visual and interactive elements.
  • Ui Designer & graphic designFull Time

    Scitecs Inbound Marketing

    Jan 2016 - Jan 2017 -1 yr

    • Job Details:Graphic Design: Create visual elements like logos, icons, banners, and (offline-online) marketing materials. Brand Guidelines: Develop and maintain guidelines to ensure design consistency across all assets. Design System: Establish a design system including color schemes, typography, and spacing. High-Fidelity Mockups: Create detailed mockups and prototypes showcasing visual and interactive elements.
  • Education

    • Bachelor's Degree in graphics communication

      Alexandria University (ALEXU)

      Jan 2009 

    Skills

    • UI Design
    • UX
    • Graphic Design
    • Web Design
    • Motion

    Languages

    • Arabic

      Fluent
    • English

      Advanced
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