Sahar Samir Haddad

Product leadFull Time

Brand ManagerFull Time

• Job Details:Managing IFFCO’s Fats portfolio: Key portfolio Brands: Amira Ghee, Fern Butter, Fern Ghee • Managed Amira Ghee Brand relaunch process leading to 30% YOY growth with responsibilities including: • Created a 3 Year strategic plan for Brand growth including volume progression, marketing investment budgets, and Portfolio rationalization. • Led, with sales team, the re-invention of Amira distribution coverage plan to achieve 500%+ growth in direct retail coverage within 3 months. • Orchestrated extensive market research for Brand evaluation and relaunch initiatives validation • Worked closely with international agencies to generate a new brand identity and evolutionary packaging design • Collaborated with external and internal stakeholders to enhance product formulation and expand brand portfolio • Capitalized on research findings to create a new Communication platform after 10 years of brand silence • Revamped BTL and digital Brand Activation and presence strategy

Brand ManagerFull Time

• Job Details:Key portfolio Brands: Bimbo & Marie Biscuits  Set and achieve brands targets and business objectives  Develop, execute and update 5-year strategic market plan.  Collaborate with internal departments and external agencies to lead new products development, variants launches and brand relaunches  Monitor and track total market and brands market shares and performance to identify opportunities and risks.  Propose, execute, monitor and evaluate brand activities and campaigns.  Create market reports regarding the performance of the brands